Index › Products › Google Maps Platform · October 2026 Edition

2 categories · Named, not ranked

Google Maps Platform

8Judge labels

1First choices

3Negative labels

6 / 14Models named it

2Categories

October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.

Standing

5 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Google Maps Platform was named 5 times in Address verification and 1 other category, where Smarty led with 47%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small businessnot named

No model named it for this buyer.

Mid-market11 of 108

under the label threshold

Enterprise61 of 84

under the label threshold

In address verification · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Google Maps Platform for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Address verification tools	GTM data and infrastructure	2%	11 of 108	25%	4	under 10 labels · led by Smarty at 47%
Retail, proximity and IoT marketing	Marketing	0%	60 of 130	0%	1	under 10 labels · led by Foursquare Proximity at 15%	newNew since September 2026: not ranked then, 0% now.

Movement

This is the first edition on this tier, so no move can be computed for Google Maps Platform yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Google Maps Platform across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	0	0	0	0
Perplexity Sonar	0	0	0	0	0
Grok 4.1 Fast	0	0	0	0	0
Mistral Small	0	0	0	0	0
DeepSeek V4 Flash	0	0	0	0	0
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	1	1	1	0	3
Kimi K2	0	0	0	0	0
GLM 4.7 FlashX	0	0	0	1	1
MiniMax M2.5	0	1	0	0	1
GPT-6 Luna	0	0	0	0	0
Muse Glimmer 30B	0	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase3 labelsNone

Comparative1 labelNone

Budget-constrained2 labels1

Scale-constrained0 labelsNone

Negative1 labelNone

First choiceAlternativeMentionNegative8 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If you have <40k requests/month: Use Google Maps Platform (utilizing the free credit).” Qwen 3.7 Flash · Address verification · budget prompt · first choice

“Choose Google Maps if you are building a consumer app and want the user to have the fastest, easiest experience” Qwen 3.7 Flash · Address verification · comparative prompt · alternative

“Very cost-effective for basic geofencing” MiniMax M2.5 · Proximity · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Excellent accuracy but can be cost-prohibitive for high volume” GLM 4.7 FlashX · Address verification · paraphrase prompt · soft negative

Named alongside

The products named in the same answers as Google Maps Platform, over the 8 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Google Maps Platform was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Smarty5 of 84Not among the top eight

Loqate3 of 80Not among the top eight

Melissa3 of 80Not among the top eight

Badger Maps2 of 81Not among the top eight

OptimoRoute2 of 81Not among the top eight

Mapbox2 of 80Not among the top eight

OpenStreetMap2 of 80Not among the top eight

Radar1 of 81Not among the top eight

Salesforce Maps1 of 81Not among the top eight

Airship1 of 80Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Google Maps Platform. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 4 of the 8 answers that named Google Maps Platform and are not a share of its labels.

Domains cited

g2.com3

guideflow.com3

developers.google.com2

mapsplatform.google.com2

melissa.com2

smarty.com2

adwave.com1

apis.io1

apollotechnical.com1

badgermapping.com1

No domain is on file for Google Maps Platform, so its own site is not marked.

Pages cited

guideflow.com/blog/address-verification-software2

adwave.com/resources/geofencing-marketing-local-business1

apis.io/providers/smarty1

apollotechnical.com/address-verification-apis-for-saas-and-b2b-marketing-teams1

badgermapping.com/alternative/alternatives-to-mapsly1

batchdata.io/blog/google-address-validation-api-vs-batchdata-what-google-isnt-telling1

brandid.app/blog/local-marketing-software1

byteplant.com/address-validator/google-address-validator-vs-byteplant-address-validator.ht1

Pages are listed as the models cited them.

Names read as Google Maps Platform

What the judge wrote, as written, with how often. The vendor table decides that these count as Google Maps Platform; a claim can dispute any of them.

Google Maps Platform (Places API) 1

Follow Google Maps Platform

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Google Maps Platform's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Google Maps Platform, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Google Maps Platform by email, built from the raw record of the edition. It shows:

where Google Maps Platform is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Google Maps Platform, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.