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Index › Products › Loqate · October 2026 Edition
1 category · Ranked

Loqate

98Judge labels
9First choices
7Negative labels
13 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
13% in Address verification for enterprise buyers
Rank 4 of 108 in the mid-market standingaccepted challenger
1 of 14 models made it the first choice on the direct prompt; 0% of its 33 labels there were negative.
What the models named instead of Loqate →
By buyer segmentStrongest at enterprise.
In address verification · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Loqate for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Address verification toolsGTM data and infrastructure4%4 of 1080%33accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Loqate yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Loqate across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.503003
GPT-5.4 mini01001
Gemini 3.5 Flash12003
Perplexity Sonar01001
Grok 4.2001001
Mistral Small01102
DeepSeek V4 Flash03104
Llama 4 Maverick00000
Qwen 3.7 Flash11204
Kimi K204105
GLM 4.7 FlashX01001
MiniMax M2.500101
GPT-6 Luna04004
Muse Glimmer 30B02103

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct20 labels4
Paraphrase15 labels3
Comparative28 labels2not counted in share
Budget-constrained7 labelsNone
Scale-constrained18 labels2
Negative10 labels2not counted in share
First choiceAlternativeMentionNegative98 labels in all, every segment counted; 9 of the 13 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“The Industry Standards (High accuracy, widely used): Smarty (formerly SmartyStreets), Loqate (Onbuka), Melissa (DataBox).” Qwen 3.7 Flash · Address verification · scale prompt · first choice
“Best Overall for CRM Hygiene & Global Operations: Loqate (a GBG company) ... Loqate is the gold standard.” Gemini 3.5 Flash · Address verification · direct prompt · first choice
“It's a strong alternative, especially for companies already using Google Maps or other location services.” Mistral Small · Address verification · direct prompt · alternative
“You're global-first: evaluate Loqate; it offers international address capture and verification” GPT-6 Luna · Address verification · paraphrase prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as Loqate, over the 98 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Loqate was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Lob31 of 980Not among the top eight
Experian Data Quality18 of 981Not among the top eight
Google Address Validation12 of 980Not among the top eight
Melissa Global Address Verification10 of 983Not among the top eight
Melissa Data7 of 980Not among the top eight
Radar5 of 980Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Loqate. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 90 of the 98 answers that named Loqate and are not a share of its labels.

Search and answers

loqate.com is not in Google's top ten for any of the category's searches. In the answers, Loqate takes 4% of first choices and Smarty takes 47%.
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In search

Google, US estimates
Position for “address verification tool”
–
not in the top ten
Position for “best address verification tool”
–
not in the top ten
Searches for its name, Google
720 a month (“loqate”)
AI search demand for its name, est.
17 a month
Organic visits to its site
about 127,878 a month
Searches its site ranks for
4,662 · 482 in the top three
Sites linking to it
2,190
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
63 ads · 49 text, 13 image, 1 video · 52 shown in the last 30 days

First shown October 2021, as GB GROUP PLC, verified. Ads started 2025-11 to 2026-10: 1 in the year, 62 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
4%
rank 4 of 108 in address verification
Segment leader
47%
Smarty
First choices
9 across its categories
Named in
98 answers
Its own site cited
in 90 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on loqate.com
1,799
subdomains included
Content
726
counted in the table below
Documentation
255
Product · Integration
35 · 55
KindPagesLast 90 days2025-11 to 2026-10LatestCategories named
Blog287undatedCRM, Email verification
Glossary or explainer141undatedEmail verification
Case study111undated
Report or ebook85undated
News or press34undated
Conference or event33undated
Comparison19undated
Webinar or virtual event7undated
Template or tool7undated
Podcast or video2undated
How it is countedHide how it is counted

Every page loqate.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

Names read as Loqate

What the judge wrote, as written, with how often. The vendor table decides that these count as Loqate; a claim can dispute any of them.
Loqate (GBG) 4Loqate (Onbuka) 1Loqate (a GBG company) 1Loqate (formerly LiveAddress) 1

Follow Loqate

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

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Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Loqate's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Loqate, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Loqate by email, built from the raw record of the edition. It shows:

  • where Loqate is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Loqate, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at loqate.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.