Every category where a model named Experian Data Quality for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Address verification tools	GTM data and infrastructure	0%	23 of 108	10%	10	accepted challenger
CRM data quality and deduplication	Revenue operations	0%	32 of 99	0%	2	under 10 labels · led by Insycle at 43%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

This is the first edition on this tier, so no move can be computed for Experian Data Quality yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Experian Data Quality across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	0	0	1
GPT-5.4 mini	1	0	0	1
Gemini 3.5 Flash	0	0	0	0
Perplexity Sonar	1	0	0	1
Grok 4.20	0	1	0	1
Mistral Small	1	0	0	1
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	0	0	0	0
Kimi K2	2	0	1	3
GLM 4.7 FlashX	0	1	0	1
MiniMax M2.5	0	1	0	1
GPT-6 Luna	0	1	0	1
Muse Glimmer 30B	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct7 labels1

Paraphrase3 labelsNone

Comparative10 labelsNone

Budget-constrained3 labelsNone

Scale-constrained8 labelsNone

Negative9 labelsNone

First choiceAlternativeMentionNegative40 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Experian if you want a more enterprise-oriented option with address cleansing and standardization, though the search results do not show pricing details here.” Perplexity Sonar · Address verification · budget prompt · alternative

“If you need to stop bad data at entry Choose validation/enrichment tools like Experian.” GPT-5.4 mini · CRM data quality · comparative prompt · alternative

“Best For: Financial institutions, large enterprises with complex address datasets” Mistral Small · Address verification · comparative prompt · alternative

“established providers like ... Experian ... tend to have stronger reputations” Kimi K2 · Address verification · negative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid enterprise tools like Experian or heavy-duty suites until you have scaled significantly” Kimi K2 · Address verification · budget prompt · hard negative

Named alongside

The products named in the same answers as Experian Data Quality, over the 40 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Experian Data Quality was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Smarty31 of 4013Not among the top eight

PostGrid Address Verification18 of 402Not among the top eight

Loqate18 of 401Not among the top eight

Melissa17 of 403Not among the top eight

Lob8 of 400Not among the top eight

Google Address Validation API7 of 401Not among the top eight

Informatica7 of 400Not among the top eight

Informatica Data Quality6 of 400Not among the top eight

Melissa Data5 of 400Not among the top eight

ZoomInfo Operations4 of 400Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Experian Data Quality. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 39 of the 40 answers that named Experian Data Quality and are not a share of its labels.

Domains cited

guideflow.com22

postgrid.com21

smarty.com21

melissa.com20

g2.com19

apollotechnical.com16

opencart.com16

worldmetrics.org14

microblink.com10

radar.com10

169 of the 169 domain citations in answers naming Experian Data Quality came from somebody else's page.

Pages cited

guideflow.com/blog/address-verification-software22

apollotechnical.com/address-verification-apis-for-saas-and-b2b-marketing-teams16

opencart.com/blog/top-12-address-verification-apis-and-software-compared-for-202616

melissa.com/address-experts/best-address-verification-apis-complete-comparison15

postgrid.com/address-verification-software/best-address-verification-software14

microblink.com/resources/blog/address-verification-software-fraud-prevention10

radar.com/blog/address-verification-software10

geopostcodes.com/blog/best-address-validation-solutions8

Pages are listed as the models cited them.

Search and answers

experian.com ranks 9 on Google for the category's searches. In the answers, Experian Data Quality takes 0% of first choices and Smarty takes 47%.

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In search

Google, US estimates

Position for “address verification tool”

Position for “best address verification tool”

–

not in the top ten

Searches for its name, Google: 720 a month (“experian data quality”)
AI search demand for its name, est.: 1 a month
Organic visits to its site: about 11,578,864 a month
Searches its site ranks for: 443,514 · 43,825 in the top three
Sites linking to it: 69,293
Paid Google search: 6 searches its ads show for, about 221 clicks and $1,386 a month (estimate)

Ads on GoogleDetailLess

96+ ads · 62 video, 24 text, 10 image · 96 shown in the last 30 days

First shown October 2021, as ConsumerInfo.com, Inc., verified. Ads started 2025-10 to 2026-09: 80 in the year, 16 before. 24 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 23 of 108 in address verification

Segment leader

47%

Smarty

First choices: 1 across its categories
Named in: 40 answers
Its own site cited: in 39 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on experian.com

10,002

subdomains included

Content

7,237

counted in the table below

Documentation

Product · Integration

0 · 31

Kind	Pages	Last 90 days	Latest
Blog	6,028	87	2026-09-28
Glossary or explainer	839	87	2026-09-28
Comparison	221	34	2026-09-25
Report or ebook	72	5	2026-09-10
Template or tool	37	5	2026-09-28
Conference or event	15	undated
Case study	10	undated
Podcast or video	10	undated
Webinar or virtual event	5	undated

Most recent

2026-09-28Best high yield savings accounts blog
2026-09-28What is debt consolidation glossary or explainer
2026-09-28Step by step checklist to getting a consolidation loan template or tool
2026-09-28Steps to take after identity theft blog
2026-09-28What is flat rate rewards credit card glossary or explainer
2026-09-28Where to get loan with thin credit file blog

How it is countedHide how it is counted

Every page experian.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Experian Data Quality

What the judge wrote, as written, with how often. The vendor table decides that these count as Experian Data Quality; a claim can dispute any of them.

Experian 9

Follow Experian Data Quality

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Experian is the company behind Experian Data Quality.

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On record

Wikidata

Website: experian.com
Headquarters: Dublin, Ireland
Founded: 1980
Employees: about 17,000 (2015)
Ownership: Public, EXPN on London Stock Exchange

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

In its own words

Stated by the vendor, not checked

For: U.S. organizations
experian.com/blogs/insights/business-case-data-quality-management
Not stated on the pages read: Positioning, price, starting price, free plan or trial, integrations, certifications, hosting, customers

What Experian Data Quality's own pages state, read October 5, 2026: experian.com/blogs/insights/maximizing-data-quality, experian.com/blogs/insights/the-power-of-data-quality, experian.com/blogs/insights/experians-2021-future-fraud-forecast, experian.com/blogs/insights/experians-new-precise-id-model-suite, experian.com/blogs/insights/business-case-data-quality-management. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Experian Data Quality's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Experian Data Quality, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Experian Data Quality by email, built from the raw record of the edition. It shows:

where Experian Data Quality is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Experian Data Quality, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.