Postalytics vs Lob
Zero of fourteen models named Postalytics first on the direct prompt; zero named Lob. Postalytics was named by eleven of the fourteen models and Lob by ten and both carry 18 labels, so the shares below are directly comparable.
Named in three categories this edition.
Named in three categories this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the direct mail and gifting platforms page.
By framing
PostalyticsFirst choices, of fourteen modelsLob
Across every category in the October 2026 Edition, Postalytics and Lob were named in the same answer 140 times, of the 192 answers naming Postalytics and the 294 naming Lob. In those answers Lob took the first choice thirty-five times and Postalytics fifty-two.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | ||||||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | ||||
| Perplexity Sonar | | |||||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | |||||
| DeepSeek V4 Flash | | | | |||
| Llama 4 Maverick | ||||||
| Qwen 3.7 Flash | | |||||
| Kimi K2 | | | ||||
| GLM 4.7 FlashX | | | | |||
| MiniMax M2.5 | | |||||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | | |
Postalytics Lob first choice named as an alternative argued againstblank: not namedEach cell is one answer, Postalytics on the left and Lob on the right.The direct prompt
Neither was the first choice, one was named
2 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
12 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Postalytics5%#4 of 9Lob5%#5 of 9Lob6%#4 of 9Postalytics0%#– of 9What the models said about Postalytics
No label in this category carried a quote.
What the models said about Lob
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.
“Avoid pure mail-only (e.g., Lob, PostGrid) if gifting is key.” Grok 4.1 Fast · direct prompt · hard negative
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.