AI Indexes
GTM AI Index
Index › Marketing › Direct mail & gifting › Postal vs Postalytics
Direct mail and gifting platforms · October 2026 Edition

Postal vs Postalytics

Five of fourteen models named Postal first on the direct prompt; zero named Postalytics. Postal was named by thirteen of the fourteen models and Postalytics by eleven and Postal carries 46 labels and Postalytics 18, so the shares are not directly comparable.

Postal

accepted challenger

Named in two categories this edition.

Postalytics

accepted challenger

Named in three categories this edition.

First-choice share16%9%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate20%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#3#5A position in a field of 10; printed, not drawn.
Labels4618A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Postal reading right to left. Rank and label count are printed, not drawn.Sendoso was named alongside these two in twelve of the fourteen direct answers. Sendoso vs Postal · Sendoso vs Postalytics · Reachdesk vs Postal

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the direct mail and gifting platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
PostalFirst choices, of fourteen modelsPostalytics
Direct501 against Postal
Paraphrase40
Comparative011 against Postal
Budget-constrained041 against Postal
Scale-constrained011 against Postal
Negative105 against Postal
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the October 2026 Edition, Postal and Postalytics were named in the same answer forty-three times, of the 160 answers naming Postal and the 192 naming Postalytics. In those answers Postalytics took the first choice ten times and Postal seven.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Postal and Postalytics stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
Postal Postalytics first choice named as an alternative argued againstblank: not namedEach cell is one answer, Postal on the left and Postalytics on the right.

The direct prompt

The plain question, one answer per model, grouped by where Postal and Postalytics stood in it.

Postal first, Postalytics an alternative

5 of 14 modelsPostalytics was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5Postal alternatives: Reachdesk, Sendoso
Gemini 3.5 FlashPostal alternatives: Goody, Reachdesk
Kimi K2Postal alternatives: Goody, Reachdesk
GLM 4.7 FlashXPostal alternatives: Postalytics, Reachdesk, Sendoso
Muse Glimmer 30BPostal alternatives: Alyce, Sendoso

Neither was the first choice, one was named

4 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Grok 4.1 FastSendoso alternatives: Giftsenda, Postal, Reachdesk
Mistral SmallReachdesk, Sendoso alternatives: Postal, Postie
DeepSeek V4 FlashSendoso alternatives: Postalytics, Reachdesk
Qwen 3.7 FlashSendoso alternatives: Postal, Reachdesk

Neither was named

5 of 14 modelsThe answer made no first choice from these two in this category.
GPT-5.4 miniSendoso alternatives: Reachdesk
Perplexity SonarSendoso alternatives: Reachdesk, Stannp
Llama 4 MaverickSendoso
MiniMax M2.5Sendoso alternatives: Alyce By Sendoso, Reachdesk
GPT-6 LunaSendoso alternatives: Reachdesk

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Postal leads by eleven points.
Postal16%#2 of 9
Postalytics5%#4 of 9
The full small business standing →
Mid-marketThe figures above
Postal leads by seven points.
Postal16%#3 of 10
Postalytics9%#5 of 10
The full mid-market standing →
Enterprise
Postal leads by four points.
Postal4%#5 of 9
Postalytics0%#– of 9
The full enterprise standing →

What the models said about Postal

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of five in this category shown.

“HubSpot integration is underdeveloped — cannot report Postal activity back into HubSpot” Kimi K2 · negative prompt · hard negative
“Postal is no longer an independent alternative—Sendoso acquired it in May 2025.” GPT-6 Luna · direct prompt · hard negative
“Postal is widely recognized as the best direct mail and gifting platform for mid-market B2B companies” Claude Haiku 4.5 · direct prompt · first choice
“Postal.io - a simple and user-friendly platform that is favoured by small to mid-sized businesses.” Llama 4 Maverick · paraphrase prompt · first choice
“Postal: The Best All-Rounder for Mid-Market B2B ... Postal is the strongest fit” Gemini 3.5 Flash · paraphrase prompt · first choice

What the models said about Postalytics

No label in this category carried a quote.

Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.