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Direct mail and gifting platforms · October 2026 Edition

Goody vs Lob

Zero of fourteen models named Goody first on the direct prompt; zero named Lob. Goody was named by twelve of the fourteen models and Lob by ten and Goody carries 32 labels and Lob 18, so the shares are not directly comparable.

Goody

accepted challenger

Named in one category this edition.

Lob

accepted challenger

Named in three categories this edition.

First-choice share11%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.

Negative rate3%17%Negative labels as a share of the product's labels, 0 to 100.

Rank in category#4#6A position in a field of 10; printed, not drawn.

Labels3218A count; the two differ.

The two percentage rows are drawn on one 0 to 100 track, Goody reading right to left. Rank and label count are printed, not drawn.Sendoso was named alongside these two in twelve of the fourteen direct answers. Sendoso vs Goody · Sendoso vs Lob · Reachdesk vs Goody

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the direct mail and gifting platforms page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.

GoodyFirst choices, of fourteen modelsLob

Direct001 against Lob

Paraphrase20

Comparative04

Budget-constrained42

Scale-constrained00

Negative101 against Goody · 2 against Lob

Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Goody and Lob stood in it.

Model	Direct	Paraphrase	Comparative	Budget-constrained	Scale-constrained	Negative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B

Goody

Lob

first choice

named as an alternative

argued againstblank: not namedEach cell is one answer, Goody on the left and Lob on the right.

The direct prompt

The plain question, one answer per model, grouped by where Goody and Lob stood in it.

Neither was the first choice, one was named

2 of 14 modelsThe answer put something else first and named one of the two as an alternative.

Gemini 3.5 FlashPostal alternatives: Goody, Reachdesk

Kimi K2Postal alternatives: Goody, Reachdesk

Neither was named

12 of 14 modelsThe answer made no first choice from these two in this category.

Claude Haiku 4.5Postal alternatives: Reachdesk, Sendoso

GPT-5.4 miniSendoso alternatives: Reachdesk

Perplexity SonarSendoso alternatives: Reachdesk, Stannp

Grok 4.1 FastSendoso alternatives: Giftsenda, Postal, Reachdesk

Mistral SmallReachdesk, Sendoso alternatives: Postal, Postie

DeepSeek V4 FlashSendoso alternatives: Postalytics, Reachdesk

Llama 4 MaverickSendoso

Qwen 3.7 FlashSendoso alternatives: Postal, Reachdesk

GLM 4.7 FlashXPostal alternatives: Postalytics, Reachdesk, Sendoso

MiniMax M2.5Sendoso alternatives: Alyce By Sendoso, Reachdesk

GPT-6 LunaSendoso alternatives: Reachdesk

Muse Glimmer 30BPostal alternatives: Alyce, Sendoso

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.

Small business

Goody leads by twenty-five points.

Goody#1 of 9

Lob#5 of 9

The full small business standing →

Mid-marketThe figures above

Goody leads by seven points.

Goody#4 of 10

Lob#6 of 10

The full mid-market standing →

Enterprise

Goody leads by two points.

Goody#3 of 9

Lob#4 of 9

The full enterprise standing →

What the models said about Goody

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of five in this category shown.

“strong positive reviews, but also severe negative trust signals from some customers” GPT-5.4 mini · negative prompt · soft negative

“Goody (Best Free-to-Start Option)... free to start with a free Starter plan offering unlimited sends” Claude Haiku 4.5 · budget prompt · first choice

“No platform fee, API with real shipped/delivered webhooks, recipient can swap gifts” Kimi K2 · negative prompt · first choice

“I'd start with Goody for gifting and Lob's free Developer plan for direct mail.” GPT-6 Luna · budget prompt · first choice

What the models said about Lob

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. One of one in this category shown.

“Avoid pure mail-only (e.g., Lob, PostGrid) if gifting is key.” Grok 4.1 Fast · direct prompt · hard negative

Also compared

Sendoso vs Goody Sendoso vs Lob Reachdesk vs Goody Reachdesk vs Lob Postal vs Goody Postal vs Lob Goody vs Postalytics Postalytics vs Lob All fifteen head-to-head pages and the full direct mail & gifting standing

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.