Every category where a model named Sendoso for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Direct mail and gifting platforms	Marketing	25%	1 of 90	33%	67	criticized challenger
Print	Marketing	6%	3 of 68	28%	36	criticized challenger	▲+3Since September 2026: 4% → 7%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

This is the first edition on this tier, so no move can be computed for Sendoso yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Sendoso across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	1	4	0	3	8
GPT-5.4 mini	4	1	1	1	7
Gemini 3.5 Flash	1	3	1	6	11
Perplexity Sonar	1	2	1	1	5
Grok 4.20	2	3	0	3	8
Mistral Small	2	2	0	2	6
DeepSeek V4 Flash	2	4	1	2	9
Llama 4 Maverick	1	1	2	0	4
Qwen 3.7 Flash	5	0	1	2	8
Kimi K2	2	2	1	6	11
GLM 4.7 FlashX	2	3	0	0	5
MiniMax M2.5	2	1	1	2	6
GPT-6 Luna	2	3	0	1	6
Muse Glimmer 30B	1	4	1	3	9

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct65 labels30

Paraphrase56 labels20

Comparative70 labels27not counted in share

Budget-constrained36 labels2

Scale-constrained37 labels7

Negative59 labelsNone

First choiceAlternativeMentionNegative323 labels in all, every segment counted; 59 of the 86 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Sendoso is described as the world's first "sending platform" that helps companies send, track, and manage physical gifts and direct mail at scale” MiniMax M2.5 · Direct mail & gifting · comparative prompt · first choice

“The most comprehensive B2B corporate gifting and direct mail platform, now the category consolidator after acquiring Alyce and Postal.” Mistral Small · Direct mail & gifting · comparative prompt · first choice

“Market leader. 165+ countries, 90+ CRM/martech integrations... Sendoso = enterprise heavyweight with broadest integrations” DeepSeek V4 Flash · Direct mail & gifting · comparative prompt · first choice

“Enterprise B2B gifting and sending programs | Broad mix of gifts, eGifts, swag, direct mail, fulfillment and integrations” GPT-6 Luna · Direct mail & gifting · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Several AI models recommend avoiding it for direct mail automation due to negative feedback and limitations in scalability and pricing transparency.” Mistral Small · Direct mail · negative prompt · hard negative

“High platform fees: $15K–$100K+ annually before any gift spend ... Locked annual contracts with rising total costs” Kimi K2 · Direct mail & gifting · negative prompt · hard negative

“Sendoso is the biggest platform to avoid unless you have a massive budget and can tolerate poor support.” Kimi K2 · Direct mail · negative prompt · hard negative

“Biggest Red Flag: Non-Refundable Deposits ... Be extremely careful with the contract's prepaid funds clause.” DeepSeek V4 Flash · Direct mail & gifting · negative prompt · hard negative

Named alongside

The products named in the same answers as Sendoso, over the 323 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Sendoso was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Reachdesk206 of 32319Compare →

Lob161 of 32348Compare →

Postal145 of 32322Compare →

Postalytics117 of 32342Compare →

PostGrid114 of 32313Compare →

Goody88 of 32335Compare →

Alyce68 of 3230Not among the top eight

PFL63 of 3233Not among the top eight

Snappy46 of 3230Not among the top eight

Click2Mail35 of 3235Compare →

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Sendoso. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 321 of the 323 answers that named Sendoso and are not a share of its labels.

Domains cited

g2.com156

guideflow.com148

sendoso.comYour site128

reachdesk.com108

lob.com91

postalytics.com91

thecmo.com87

ongoody.com86

worldmetrics.org83

gitnux.org80

930 of the 1,058 domain citations in answers naming Sendoso came from somebody else's page.

Pages cited

guideflow.com/blog/direct-mail-automation-software147

cience.com/blog/direct-mail-automation-software69

ongoody.com/blog/best-corporate-gifting-platforms64

g2.com/categories/direct-mail-automation57

thecmo.com/tools/best-ai-direct-mail-marketing-tools54

thecmo.com/tools/best-direct-mail-marketing-software48

oppizi.com/us/en/resources/blog/direct-mail/best-direct-mail-companies47

postalytics.com/blog/best-direct-mail-automation-software44

Pages are listed as the models cited them.

Search and answers

Where Sendoso stands in Google search beside where it stands in the models' answers.

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In search

Google, US estimates

Position for “corporate gifting tool for prospects and customers”

Searches for its name, Google: 8,100 a month (“sendoso”)
AI search demand for its name, est.: 108 a month
Organic visits to its site: about 13,840 a month
Searches its site ranks for: 2,949 · 158 in the top three
Sites linking to it: 2,709
Paid Google search: No ads found in the estimate; that does not mean it runs none

Ads on GoogleDetailLess

16 ads · 16 text · 10 shown in the last 30 days

First shown November 2024, as Sendoso, verified. Ads started 2025-10 to 2026-09: 12 in the year, 4 before.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

25%

rank 1 of 90 in direct mail & gifting

First choices

across its categories

Named in: 323 answers
Its own site cited: in 321 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on sendoso.com

1,272

subdomains included

Content

996

counted in the table below

Documentation

Product · Integration

22 · 2

Kind	Pages	Last 90 days	Latest	Categories named
Blog	542	undated		ABM, Direct mail
Webinar or virtual event	264	undated		ABM
Report or ebook	59	undated		ABM
Case study	58	undated
Podcast or video	30	undated
Conference or event	27	undated
Comparison	11	undated		ABM
Glossary or explainer	4	undated
News or press	1	0	2025-09-03

Most recent

2025-09-03Newsletter news or press

How it is countedHide how it is counted

Every page sendoso.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name ABM (34); 1 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Sendoso

What the judge wrote, as written, with how often. The vendor table decides that these count as Sendoso; a claim can dispute any of them.

Sendoso / Alyce by Sendoso 2Postalytics / Sendoso 1Sendoso (Enterprise) 1Sendoso (Postal by Sendoso) 1Sendoso (the core platform) 1Sendoso / Alyce by Sendoso / Postal by Sendoso 1

Follow Sendoso

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Sendoso is its own company.

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In its own words

Stated by the vendor, not checked

Positioning: AI-powered corporate gifting and direct mail platform that helps businesses build real human connections, close deals faster, and drive measurable revenue growth through personalized gifting campaigns.
sendoso.com
For: Marketing, Sales, HR, and beyond
sendoso.com
Integrations claimed: 120 sendoso.com/partners
Customers named: AnaplanExtrahopGongArtic WolfCornerstoneSegmentGainsightHighspot
Not stated on the pages read: Price, starting price, free plan or trial, certifications, hosting

What Sendoso's own pages state, read September 28, 2026: sendoso.com, sendoso.com/platform, sendoso.com/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Sendoso's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Sendoso, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Sendoso by email, built from the raw record of the edition. It shows:

where Sendoso is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Sendoso, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.

Badges

Wins only: a badge exists where Sendoso is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.

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Direct mail and gifting platforms

AI models recommend Sendoso first in Direct mail and gifting platforms this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://gtm-ai-index.com/marketing/direct-mail-and-gifting/"><img src="https://gtm-ai-index.com/badges/2026-10/sendoso--direct-mail-and-gifting-wide.svg" alt="AI models' first choice in Direct mail and gifting platforms, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Direct mail and gifting platforms standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://gtm-ai-index.com/marketing/direct-mail-and-gifting/"><img src="https://gtm-ai-index.com/badges/2026-10/sendoso--direct-mail-and-gifting-square.svg" alt="AI models' first choice in Direct mail and gifting platforms, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Direct mail and gifting platforms standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://gtm-ai-index.com/marketing/direct-mail-and-gifting/"><img src="https://gtm-ai-index.com/badges/2026-10/sendoso--direct-mail-and-gifting-compact.svg" alt="AI models' first choice in Direct mail and gifting platforms, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Direct mail and gifting platforms standing, where the claim can be checked.

Sendoso is among the products AI models recommend first in Print this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges

Show the code

<a href="https://gtm-ai-index.com/marketing/print/"><img src="https://gtm-ai-index.com/badges/2026-10/sendoso--print-wide.svg" alt="Among AI models' top three in Print, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Print standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides

Show the code

<a href="https://gtm-ai-index.com/marketing/print/"><img src="https://gtm-ai-index.com/badges/2026-10/sendoso--print-square.svg" alt="Among AI models' top three in Print, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Print standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer

Show the code

<a href="https://gtm-ai-index.com/marketing/print/"><img src="https://gtm-ai-index.com/badges/2026-10/sendoso--print-compact.svg" alt="Among AI models' top three in Print, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Print standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.