Every category where a model named Snappy for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
Direct mail and gifting platforms	Marketing	0%	18 of 90	9%	11	accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Snappy yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Snappy across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

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Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	2	0	1	3
Perplexity Sonar	0	0	0	0
Grok 4.20	1	0	0	1
Mistral Small	0	0	0	0
DeepSeek V4 Flash	1	1	0	2
Llama 4 Maverick	0	1	0	1
Qwen 3.7 Flash	0	0	0	0
Kimi K2	1	1	0	2
GLM 4.7 FlashX	1	0	0	1
MiniMax M2.5	0	1	0	1
GPT-6 Luna	0	0	0	0
Muse Glimmer 30B	0	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase14 labels1

Comparative10 labelsNone

Budget-constrained9 labelsNone

Scale-constrained6 labelsNone

Negative7 labelsNone

First choiceAlternativeMentionNegative47 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“look for "on-demand" or "recipient-choice" platforms (like Snappy, Goody, or Tremendous)” Gemini 3.5 Flash · Direct mail & gifting · negative prompt · alternative

“If your budget is very tight (<$10K) or employee-focused, consider Snappy instead.” Grok 4.20 · Direct mail & gifting · paraphrase prompt · alternative

“Sending to employees at scale without collecting addresses? → Snappy” Kimi K2 · Direct mail & gifting · comparative prompt · alternative

“Best For: HR, People Ops, and high-volume employee recognition campaigns” Gemini 3.5 Flash · Direct mail & gifting · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“compared to competitors like Snappy, which charge 15%” Gemini 3.5 Flash · Direct mail & gifting · budget prompt · soft negative

Named alongside

The products named in the same answers as Snappy, over the 47 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Snappy was named but was not.

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ProductSame answerTook the first choice insteadHead to head

Sendoso46 of 4715Not among the top eight

Reachdesk43 of 4710Not among the top eight

Goody32 of 4715Not among the top eight

Postal28 of 474Not among the top eight

Alyce15 of 470Not among the top eight

Lob13 of 472Not among the top eight

Postalytics11 of 472Not among the top eight

PostGrid8 of 471Not among the top eight

&Open7 of 470Not among the top eight

Loop7 of 470Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Snappy. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 47 of the 47 answers that named Snappy and are not a share of its labels.

Domains cited

ongoody.com34

reachdesk.com27

sendoso.com23

docket.io20

g2.com18

rewordin.com16

snappy.comYour site16

perkupapp.com15

pipeline.zoominfo.com15

sourceforge.net15

183 of the 199 domain citations in answers naming Snappy came from somebody else's page.

Pages cited

ongoody.com/blog/best-corporate-gifting-platforms25

rewordin.com/blog/best-corporate-gifting-platforms-202616

docket.io/resources/research/sendoso-review14

smarte.pro/blog/best-corporate-gifting-platforms13

guideflow.com/blog/direct-mail-automation-software12

ongoody.com/blog/best-sendoso-alternatives11

reachdesk.com/blog/personalized-corporate-gifting-platforms-top-picks-for-202611

reachdesk.com/blog/top-5-b2b-corporate-gifting-solutions-in-2026-a-complete-comparison11

Pages are listed as the models cited them.

Search and answers

snappy.com is not in Google's top ten for any of the category's searches. In the answers, Snappy takes 0% of first choices and Sendoso takes 25%.

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In search

Google, US estimates

Position for “corporate gifting tool for prospects and customers”

–

not in the top ten

Searches for its name, Google: 49,500 a month (“snappy”)
AI search demand for its name, est.: 4,872 a month

In answers

This edition

Share of first choices

rank 18 of 90 in direct mail & gifting

Segment leader

25%

Sendoso

First choices: 1 across its categories
Named in: 47 answers
Its own site cited: in 47 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on snappy.com

424

subdomains included

Content

200

counted in the table below

Documentation

Product · Integration

0 · 0

Kind	Pages	Last 90 days	Latest
Blog	115	7	2026-09-25
News or press	44	undated
Webinar or virtual event	13	0	2023-08-29
Report or ebook	13	undated
Case study	10	undated
Glossary or explainer	4	0	2026-05-15
Conference or event	1	0	2026-03-09

Most recent

2026-09-25Blog global employee holiday gifts blog
2026-09-24Employee holiday gifts 2026 blog
2026-09-24Blog holiday swag distributed teams blog
2026-08-28Holiday swag ideas trends blog
2026-08-19How to choose a corporate gifting platform blog
2026-07-29How to choose employee onboarding swag kits blog

How it is countedHide how it is counted

Every page snappy.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Snappy

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Snappy Gifts is the company behind Snappy.

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On record

Wikidata

Website: snappy.com
Headquarters: New York City, United States
Founded: 2015

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked

Positioning: Corporate gifting platform that helps HR, Marketing, Sales, and Customer Success teams send thoughtful gifts and branded swag to employees and customers.
snappy.com
For: HR, Marketing, Sales, and Customer Success teams; teams and small businesses; larger organizations and multi-team corporations.
snappy.com
Price stated: Essential: 0; Elevated: 2000; Enterprise: Custom quote snappy.com
Starting price: 0 snappy.com
Free plan or trial: Essential snappy.com
Integrations claimed: 40 snappy.com · 8000 snappy.com/pricing pages disagree
Certifications: SOC 2 Type IIISO 27001:2022GDPRCCPAMicrosoft Supplier Security & Privacy Assurance ProgramISO/IEC 42001:2023ISO 27001:2002ISO 27701:2019
Hosting: 176+ countries30+ countriesGloballyUSA
Customers named: SalesforceArccosT-MobileCustom Assemblyover 56% of Fortune 100 companiesthousands of individualsM Crowd Restaurant GroupSnooze

What Snappy's own pages state, read October 6, 2026: snappy.com, snappy.com/pricing, trust.snappy.com, snappy.com/resources/case-studies. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Snappy's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Snappy, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Snappy by email, built from the raw record of the edition. It shows:

where Snappy is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name Snappy, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.