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Print · October 2026 Edition

Postie vs Thanks.io

Two of fourteen models named Postie first on the direct prompt; zero named Thanks.io. Postie was named by seven of the fourteen models and Thanks.io by ten and Postie carries 14 labels and Thanks.io 11, so the shares are not directly comparable.

Postie

accepted challenger

Named in two categories this edition.

Thanks.io

accepted challenger

founded 2017. Named in two categories this edition.

First-choice share6%4%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.

Negative rate7%0%Negative labels as a share of the product's labels, 0 to 100.

Rank in category#5#6A position in a field of 10; printed, not drawn.

Labels1411A count; the two differ.

The two percentage rows are drawn on one 0 to 100 track, Postie reading right to left. Rank and label count are printed, not drawn.Postalytics was named alongside these two in nine of the fourteen direct answers. Postalytics vs Postie · Postalytics vs Thanks.io · Lob vs Postie

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the print page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.

PostieFirst choices, of fourteen modelsThanks.io

Direct20

Paraphrase00

Comparative00

Budget-constrained121 against Postie

Scale-constrained00

Negative00

Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where Postie and Thanks.io stood in it.

Model	Direct	Paraphrase	Comparative	Budget-constrained	Scale-constrained	Negative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B

Postie

Thanks.io

first choice

named as an alternative

argued againstblank: not namedEach cell is one answer, Postie on the left and Thanks.io on the right.

The direct prompt

The plain question, one answer per model, grouped by where Postie and Thanks.io stood in it.

Postie first, Thanks.io not the choice

2 of 14 modelsThanks.io was named in the answer but not as the choice, or not at all.

Mistral SmallPostie alternatives: PFL, Postalytics

Llama 4 MaverickPostie alternatives: Postal

Neither was the first choice, one was named

1 of 14 modelsThe answer put something else first and named one of the two as an alternative.

DeepSeek V4 FlashPostalytics alternatives: Lob, PFL, Postal, Postie, Sendoso

Neither was named

11 of 14 modelsThe answer made no first choice from these two in this category.

Claude Haiku 4.5Postalytics alternatives: Lob, Sendoso

GPT-5.4 miniSendoso alternatives: PFL

Gemini 3.5 FlashReachdesk alternatives: Alyce, Lob, PostGrid, Postal, Postalytics, Sendoso

Perplexity SonarPostGrid alternatives: Reachdesk

Grok 4.1 FastSendoso alternatives: Lob, PostGrid Print & Mail

Qwen 3.7 FlashSendoso alternatives: CIENCE, Cobro, Lob, PebblePost

Kimi K2Lob, Postal alternatives: PFL, Postalytics

GLM 4.7 FlashXPostalytics alternatives: Lob, PostGrid, Postal, Sendoso

MiniMax M2.5Postalytics alternatives: PFL Direct Mail Platform

GPT-6 LunaPostalytics alternatives: Lob, Postal, Reachdesk

Muse Glimmer 30BPFL - Printing For Less alternatives: Lob, Postal, Postalytics, Reachdesk, Sendoso

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.

Small business

Postie leads by eight points.

Postie#4 of 9

Thanks.io#7 of 9

The full small business standing →

Mid-marketThe figures above

Postie leads by two points.

Postie#5 of 10

Thanks.io#6 of 10

The full mid-market standing →

Enterprise

Level: the same share of first choices.

Postie#– of 8

Thanks.io#– of 8

The full enterprise standing →

What the models said about Postie

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Four of four in this category shown.

“it can be pricey for newer startups ... though it may be less budget-friendly” Mistral Small · budget prompt · soft negative

“For companies with the most limited budgets, Postie and Click2Mail stand out because they offer pay-as-you-go pricing without monthly subscriptions.” Claude Haiku 4.5 · budget prompt · first choice

“Postie - offers performance direct mail for digital marketers, lookalike audiences, and real-time ROAS tracking.” Llama 4 Maverick · direct prompt · first choice

“Postie stands out for its ease of use, performance tracking, and B2B focus” Mistral Small · direct prompt · first choice

What the models said about Thanks.io

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Two of two in this category shown.

“Click2Mail or thanks.io (pay-as-you-go plan) stand out as the best direct mail automation platforms” Grok 4.1 Fast · budget prompt · first choice

“Thanks.io is the gold standard for low-budget operations.” Gemini 3.5 Flash · budget prompt · first choice

Also compared

Postalytics vs Postie Postalytics vs Thanks.io Lob vs Postie Lob vs Thanks.io Sendoso vs Postie Sendoso vs Thanks.io Click2Mail vs Postie Click2Mail vs Thanks.io Postie vs PostGrid Postie vs Reachdesk Thanks.io vs PostGrid Thanks.io vs Reachdesk All twenty-eight head-to-head pages and the full direct mail standing

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.