Account-based marketing platforms
Asked as “account-based marketing platform”, and as “ABM platform”, on behalf of a mid-market B2B software company. 55 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
AdRoll ABM01The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
One product takes 56% of first choices here, so the chart would put ten markers in one corner and one at the far edge. The two measurements it plots are columns in the standing above: share, and the negative label rate. Three products carry a negative rate above 25% in this category. Jump to the standing
02What they warned about
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Demandbase42%
25 of 60 labels negative · 11 of 6 models · 6 hard negative
“What to Avoid for Mid-Sized Companies: Demandbase & 6sense - Enterprise pricing ($60K-$300K/year) typically too high” Mistral Small, paraphrase prompt
6sense45%
23 of 51 labels negative · 11 of 6 models · 5 hard negative
“### **6Sense** - **Opaque Intent Scores** ... **Black Box Approach** ... **Long Implementation**: 6+ month implementations common” GLM 4.7 FlashX, negative prompt
ZoomInfo50%
6 of 12 labels negative · 6 of 6 models · 3 hard negative
“here are the account-based marketing platforms you should be cautious about or avoid: ## Platforms with Major Issues ### **ZoomInfo**” GLM 4.7 FlashX, negative prompt
Terminus21%
7 of 34 labels negative · 6 of 6 models · 1 hard negative
“some ABM platforms to avoid or be cautious about include: 1. Terminus - Merged with DemandScience in November 2024” Llama 4 Maverick, negative prompt
03What they cite
Citations exist only for the models that return a source list: four of the six in this edition.
Sites the answers cite
22 of 72 answers in this category came back with a source list, from 4 of 6 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 186 links across 69 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 2 models searched through a gateway that returned no source list on this edition.
vendor site · Gartner11 answers · 11 citations · 3 models
vendor site · Demandbase9 answers · 9 citations · 3 models
vendor site · ZoomInfo7 answers · 8 citations · 2 models
6 answers · 6 citations · 2 models
6 answers · 6 citations · 3 models
vendor site · MarketBetter6 answers · 6 citations · 2 models
6 answers · 6 citations · 2 models
6 answers · 6 citations · 2 models
5 answers · 12 citations · 2 models
5 answers · 9 citations · 2 models
vendor site · HG Insights5 answers · 5 citations · 2 models
vendor site · Salesmotion5 answers · 5 citations · 1 model
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
10 answers · 3 models
7 answers · 2 models
6 answers · 2 models
6 answers · 2 models
6 answers · 2 models
6 answers · 2 models
5 answers · 2 models
4 answers · 1 model
4 answers · 1 model
4 answers · 2 models
04How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best account-based marketing platform for a mid-market B2B company?”Paraphrase“Which ABM platform would you recommend to a mid-sized B2B company?”Comparative“What are the top account-based marketing platforms and how do they differ?”Budget-constrained“What is the best account-based marketing platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating an account-based marketing platform. What should we look at?”Negative“Which account-based marketing platforms should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
05The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
Category-scoped readings
HubSpot read as HubSpot ABM
HubSpot (Enterprise add-on) read as HubSpot ABM
HubSpot (Marketing Hub) read as HubSpot ABM
HubSpot (Marketing/Sales Hub) read as HubSpot ABM
Unresolved, counted raw
6pack
6sense Free Tier
ABX by DemandScience (formerly Terminus)
Adobe Experience Cloud
Dropoff
Engagio
HubSpot + Clearbit/Breeze Intelligence
HubSpot Marketing Hub ABM
IBM OpenPages
Sales Navigator Core
Terminus / ABX by DemandScience
Discontinued, still offered
No shut-down product was recommended here.