Video marketing and hosting
Asked as “video hosting platform for marketing”, and as “business video hosting and analytics tool”, on behalf of a mid-market B2B software company. 55 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
01The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the three products at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative70%
Key
01Wistia56%
Wistia56%02Vidyard16%
Vidyard16%03YouTube15%
YouTube15%04Vimeo7%
Vimeo7%05Gumlet4%
Gumlet4%06SproutVideo0%
SproutVideo0%07Loom0%
Loom0%08Brightcove0%
Brightcove0%02What they warned about
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
YouTube50%
23 of 46 labels negative · 12 of 6 models · 10 hard negative
“Platforms to Avoid or Use with Caution... 1. YouTube (for business marketing) Key Issues: Complete loss of control” Mistral Small, negative prompt
Vimeo24%
16 of 68 labels negative · 10 of 6 models · 3 hard negative
“Vimeo (Proceed with Extreme Caution) ... Vimeo is currently facing massive backlash from marketers and small businesses.” Gemini 3.5 Flash, negative prompt
Vidyard15%
8 of 53 labels negative · 8 of 6 models
“enterprise-tier **Vidyard** or **Wistia** are incredible tools. However, small-to-mid-sized businesses should be highly cautious of their pricing structures.” Gemini 3.5 Flash, negative prompt
Wistia12%
8 of 68 labels negative · 8 of 6 models
“Wistia (with major caveats)... Per-video pricing model becomes extremely expensive... still considered one of the better options” Mistral Small, negative prompt
03What they cite
Citations exist only for the models that return a source list: four of the six in this edition.
Sites the answers cite
19 of 72 answers in this category came back with a source list, from 4 of 6 models: citations where the model returns them, or the search results it consulted. 5 of those lists are Google grounding redirects that name no site and are left out of the counts. 183 links across 68 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 2 models searched through a gateway that returned no source list on this edition.
vendor site · Swarmify8 answers · 12 citations · 2 models
vendor site · Vidyard8 answers · 10 citations · 3 models
vendor site · Gumlet7 answers · 12 citations · 2 models
vendor site · Goldcast6 answers · 7 citations · 2 models
6 answers · 6 citations · 2 models
vendor site · Dacast6 answers · 6 citations · 2 models
6 answers · 6 citations · 2 models
vendor site · Guideflow6 answers · 6 citations · 2 models
6 answers · 6 citations · 2 models
vendor site · Wistia5 answers · 9 citations · 2 models
5 answers · 6 citations · 1 model
4 answers · 6 citations · 1 model
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
6 answers · 2 models
6 answers · 2 models
6 answers · 2 models
6 answers · 2 models
6 answers · 2 models
6 answers · 2 models
5 answers · 1 model
4 answers · 1 model
4 answers · 1 model
4 answers · 2 models
04How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best video hosting platform for marketing for a mid-market B2B company?”Paraphrase“Which business video hosting and analytics tool would you recommend to a mid-sized B2B company?”Comparative“What are the top video hosting platforms for marketing and how do they differ?”Budget-constrained“What is the best video hosting platform for marketing for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a video hosting platform for marketing. What should we look at?”Negative“Which video hosting platforms for marketing should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
05The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
Category-scoped readings
None. Every name in this category resolved on its own.
Unresolved, counted raw
AWS S3
BitChute
Doodstream
Facebook Videos
Facebook/Instagram Videos
Goldcast Video Hubs
Google Play
HubSpot Video
LinkedIn
Meta
Self-Hosting (without proper infrastructure)
Streamio
Vime
Vimeo Business / Enterprise
Wipster
Wistia Free Tier
Discontinued, still offered
No shut-down product was recommended here.