Video marketing and hosting
Asked as “video hosting platform for marketing”, and as “business video hosting and analytics tool”, on behalf of a mid-market B2B software company. 59 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
Standing · first-choice share
51%
Clear leader
51Wistia17YouTube15Vidyard17others
51% of first choices, clear leader.
Since September 2026▼−4Since September 2026: 56% → 52%, −4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.Wistia held the lead, −4 points on 56%, inside the 12-point floor.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01
Wistia51%8%74endorsed leader▼−4Since September 2026: 56% → 52%, −4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.56% → 52%
Wistia51%8%74endorsed leader▼−4Since September 2026: 56% → 52%, −4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.56% → 52%02
YouTube17%39%49criticized challenger▲+3Since September 2026: 15% → 17%, +3 points. Inside the 12-point floor: within noise. Read over the models both editions asked.15% → 17%
YouTube17%39%49criticized challenger▲+3Since September 2026: 15% → 17%, +3 points. Inside the 12-point floor: within noise. Read over the models both editions asked.15% → 17%03
Vidyard15%0%50accepted challenger▼−1Since September 2026: 16% → 15%, −1 point. Inside the 12-point floor: within noise. Read over the models both editions asked.16% → 15%
Vidyard15%0%50accepted challenger▼−1Since September 2026: 16% → 15%, −1 point. Inside the 12-point floor: within noise. Read over the models both editions asked.16% → 15%04
Vimeo7%25%72criticized challenger▼−2Since September 2026: 7% → 6%, −2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.7% → 6%
Vimeo7%25%72criticized challenger▼−2Since September 2026: 7% → 6%, −2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.7% → 6%05
SproutVideo2%6%17accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 2%
SproutVideo2%6%17accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 2%Show the two products at 0%, ordered by negative rate
07
Brightcove0%32%28criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%
Brightcove0%32%28criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%06
Gumlet0%0%16accepted challenger▼−4Since September 2026: 4% → 0%, −4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 0%
Gumlet0%0%16accepted challenger▼−4Since September 2026: 4% → 0%, −4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 0%The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All six head-to-head pages: the top four products, each against each
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01020304050607Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative70%
Key
01Wistia51%
Wistia51%02YouTube17%
YouTube17%03Vidyard15%
Vidyard15%04Vimeo7%
Vimeo7%05SproutVideo2%
SproutVideo2%06Gumlet0%
Gumlet0%07Brightcove0%
Brightcove0%What they warned about
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
YouTube39%
19 of 49 labels negative · 14 of 6 models · 7 hard negative
“Platforms to avoid or use very carefully - Ad-supported social video platforms Examples: **YouTube, TikTok, Facebook/Instagram Reels**” GPT-5.4 mini, negative prompt
Vimeo25%
18 of 72 labels negative · 13 of 6 models · 1 hard negative
“Avoid or migrate away from: Vimeo (current instability)” Kimi K2, negative prompt
Facebook Video78%
7 of 9 labels negative · 7 of 6 models · 5 hard negative
“Algorithm-dependent visibility... not optimized for website embeds or private branding.” Grok 4.20, negative prompt
Brightcove32%
9 of 28 labels negative · 7 of 6 models · 1 hard negative
“I would not recommend it for a mid-sized company” GLM 4.7 FlashX, paraphrase prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the six in this edition.
Sites the answers cite
73 of 84 answers in this category came back with a source list, from 14 of 6 models: citations where the model returns them, or the search results it consulted. 904 links across 175 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 36 answers across every segment cited this index's own page for the category.
vendor site · Guideflow43 answers · 43 citations · 11 models
vendor site · Gumlet42 answers · 87 citations · 12 models
33 answers · 38 citations · 10 models
vendor site · Swarmify28 answers · 50 citations · 12 models
vendor site · Vidyard28 answers · 47 citations · 11 models
vendor site · Wistia23 answers · 43 citations · 10 models
vendor site · Cinema819 answers · 21 citations · 10 models
vendor site · Goldcast19 answers · 20 citations · 9 models
vendor site · Zapier19 answers · 19 citations · 8 models
vendor site · Dacast17 answers · 19 citations · 8 models
17 answers · 17 citations · 8 models
vendor site · Livestorm17 answers · 17 citations · 9 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
43 answers · 11 models
22 answers · 9 models
22 answers · 9 models
19 answers · 9 models
19 answers · 8 models
17 answers · 9 models
16 answers · 8 models
16 answers · 9 models
16 answers · 5 models
15 answers · 9 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best video hosting platform for marketing”, “video hosting platform for marketing”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Wistia wistia.com | 51% | 210 | 14,800 | 151 | 42,328 | $312 | 95 | |
| YouTube youtube.com YouTube 17%, YouTube Shorts 0% | 17% | 122 | 226,000,000 | 723,494 | 3,335,384,769 | $40 | 7 | |
| Vidyard vidyard.com | 15% | 141 | 8,100 | 103 | 248,936 | $5 | 52 | |
| Vimeo vimeo.com | 7% | 199 | 301,000 | 5,563 | 5,708,986 | 13 | 1 | |
| Goldcast goldcast.io | 5% | 75 | 4,400 | 42 | 6,549 | 24 | ||
| SproutVideo sproutvideo.com SproutVideo 2%, SproutVideo Seed 2% | 3% | 55 | 880 | 29 | 3,963 | 3 | 4 | |
| Cinema8 cinema8.com | 2% | 5 | ||||||
| Gumlet gumlet.com | 0% | 40 | 880 | 10 | 38,211 | 9 | 7 | |
| Brightcove brightcove.com | 0% | 98 | 4,400 | 126 | 15,083 | 0 | ||
| Bunny Stream bunny.net | 0% | 15 | 720 | 403 | 22,083 | 43 |
Google's top ten for the two searches hold 15 sites; 2 of them are among the sites the models cited here (gumlet.com, swarmify.com). The first result for “best video hosting platform for marketing” is reddit.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best video hosting platform for marketing for a mid-market B2B company?”Paraphrase“Which business video hosting and analytics tool would you recommend to a mid-sized B2B company?”Comparative“What are the top video hosting platforms for marketing and how do they differ?”Budget-constrained“What is the best video hosting platform for marketing for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a video hosting platform for marketing. What should we look at?”Negative“Which video hosting platforms for marketing should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Facebook read as Facebook Video
Unresolved, counted raw
Amazon Prime Video Channels / Interactive TV
Cloudinary Video
Fastio
Hive Video / Vimeo OTT
LinkedIn Posts
SproutVideo Seed
VPlayed
VideoCloud (Brightcove)
Discontinued, still offered
No shut-down product was recommended here.