AI marketing agents
Asked as “AI marketing agent”, and as “AI agent that creates marketing content and campaigns”, on behalf of a mid-market B2B software company. 51 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each. Added to the September 2026 Edition; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b), not the claude-opus-5 judge of the earlier categories: how the two compare.
Standing · first-choice share
24%
Contested · HubSpot 6%
24HubSpot Breeze06HubSpot04ChatGPT67others
24% of first choices, contested.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
03
ChatGPT Lab in the set4%20%10accepted challengernewNew since September 2026: not ranked then, 4% now.
ChatGPT Lab in the set4%20%10accepted challengernewNew since September 2026: not ranked then, 4% now.Show the one product at 0%, ordered by negative rate
The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
ChatGPT is made by OpenAI, whose model GPT-6 Astra and GPT-5.6 Sol is in the set. On the four share prompts that model made it the first choice zero times of 8; the other four models zero times of 16. Lab treatment is defined on the method page; the row is marked, not excluded.
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
0203
04
05
06Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01HubSpot Breeze24%
HubSpot Breeze24%02Jasper4%
Jasper4%03ChatGPT4%
ChatGPT4%04Copy.ai2%
Copy.ai2%05Clay2%
Clay2%06Albert.ai0%
Albert.ai0%What they warned about
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Albert.ai40%
4 of 10 labels negative · 4 of 6 models · 2 hard negative
“Things to Avoid on a Tight Budget - **Albert.ai** or **Smartly.io** — Enterprise-level autonomous agents that cost $4,000–5,000+/month” DeepSeek V4 Flash, budget prompt
Jasper12%
3 of 26 labels negative · 3 of 6 models · 1 hard negative
“**Jasper** at $59–69/month if you're strictly budget-conscious (Rytr offers similar for less)” DeepSeek V4 Flash, budget prompt
Air.ai
100%
2 of 2 labels negative · 2 of 6 models · 2 hard negative
“The FTC sued Air AI over claims of that kind; its March 2026 settlement bars the company and owners from marketing business opportunities.” GPT-6 Luna, negative prompt
ChatGPT20%
2 of 10 labels negative · 2 of 6 models
“Meta officially prohibited the use of general-purpose AI chatbots (e.g., "chat-about-anything" ChatGPT clones) on the WhatsApp Business Platform” Gemini 3.5 Flash, negative prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the six in this edition.
Sites the answers cite
78 of 84 answers in this category came back with a source list, from 14 of 6 models: citations where the model returns them, or the search results it consulted. 1090 links across 397 sites, every framing counted. Ranked by the number of answers carrying the site or page.
vendor site · Factors.ai24 answers · 27 citations · 11 models
vendor site · folk24 answers · 26 citations · 10 models
vendor site · Improvado16 answers · 19 citations · 7 models
vendor site · Supermetrics16 answers · 16 citations · 9 models
vendor site · Enrich Labs15 answers · 15 citations · 8 models
14 answers · 16 citations · 8 models
vendor site · HubSpot14 answers · 15 citations · 8 models
vendor site · HubSpot13 answers · 24 citations · 7 models
vendor site · ZoomInfo13 answers · 18 citations · 8 models
vendor site · Braze12 answers · 16 citations · 6 models
vendor site · Simplified12 answers · 14 citations · 7 models
vendor site · Rework11 answers · 12 citations · 9 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
24 answers · 10 models
16 answers · 9 models
15 answers · 9 models
14 answers · 8 models
12 answers · 7 models
10 answers · 9 models
10 answers · 8 models
10 answers · 7 models
9 answers · 6 models
9 answers · 4 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “ai marketing agent”, “best ai marketing agent”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days |
|---|---|---|---|---|---|---|---|
| HubSpot parent site HubSpot Breeze 24%, HubSpot Agent Hub 4%, HubSpot Marketing Hub 4%, HubSpot Marketing Hub with Breeze AI 4% and 3 more | 43% | 934 | 368,000 | 9,776 | |||
| HubSpot hubspot.com HubSpot 6%, HubSpot's AI marketing tools 2%, HubSpot's free Marketing Hub 2% | 10% | 132 | 368,000 | 9,776 | 2,276,428 | $83,922 | 76 |
| Jasper jasper.ai Jasper 4%, Jasper’s Multi-channel Campaign Agent 2% | 6% | 105 | 165,000 | 46,711 | 115,679 | 12 | |
| Intuit mailchimp.com Mailchimp 4% | 4% | 339 | 368,000 | 6,862 | 1,931,402 | $1,214 | 107 |
| OpenAI openai.com ChatGPT 4% | 4% | 58 | 124,000,000 | 218,639 | 41,056,966 company | $3,732 | 117 |
| Simplified simplified.com | 4% | 14 | |||||
| Copy.ai copy.ai | 2% | 45 | 5,400 | 174 | 76,296 | ||
| Clay clay.com | 2% | 226 | 135,000 | 168,089 | 294,056 | 11 | |
| Enrich Labs enrichlabs.ai | 2% | 9 | |||||
| ActiveCampaign activecampaign.com | 2% | 445 | 18,100 | 307 | 235,709 | $1,424 | 32 |
Google's top ten for the two searches hold 14 sites; 1 of them are among the sites the models cited here (braze.com). The first result for “ai marketing agent” is salesforce.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best AI marketing agent for a mid-market B2B company?”Paraphrase“Which AI agent that creates marketing content and campaigns would you recommend to a mid-sized B2B company?”Comparative“What are the top AI marketing agents and how do they differ?”Budget-constrained“What is the best AI marketing agent for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating an AI marketing agent. What should we look at?”Negative“Which AI marketing agents should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
HubSpot Breeze AI read as HubSpot Breeze
Klaviyo read as Klaviyo AI
Superscale read as Superscale AI
folk read as folk CRM
Unresolved, counted raw
AI Systems (aka AI Partner System or AI Wealth Machine)
ActiveCampaign AI Agents / Active Intelligence
Ad Library AI Agents
AdLibrium
Adobe
Adobe's Experience Platform Agents
Adobe's Firefly
Albert
Aoneseo
AutoSEO AI
Canva AI
Conversion
Copy.ai GTM AI
Google Analytics AI
HubSpot AI Assistant
HubSpot AI Marketing Agents
HubSpot Marketing Hub with Breeze/AI features
HubSpot's AI marketing tools (especially Content Agent + Campaign Agent)
HubSpot's free Marketing Hub
HubSpot’s Campaign Agent
If This Then That
Intempt Blu Super Agent
Intempt's Blu Super Agent
Jasper’s Multi-channel Campaign Agent
Klaviyo Marketing Agent / Composer
Mailchimp's free tier
Meso AI
Meta's Muse for Small Business
Microsoft
MinionAI
NinjaPromo
Notion AI
Okara AI Agents
OpenAI's Atlas
OpenAnalyst
Oracle marketing AI / Fusion / Eloqua
Profound Agents
Relay
Salesforce
Simplified’s marketing agent, Riley
Sintra
Sintra AI
Sprites.ai
Supermetrics Campaign Agents
William (by StoryChief)
Zapier AI
Discontinued, still offered
No shut-down product was recommended here.