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GTM AI Index
Index › Products › HubSpot's AI marketing tools · October 2026 Edition
1 category · Named, not ranked

HubSpot's AI marketing tools

1Judge labels
1First choices
0Negative labels
1 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Standing
1 label, too few to rank
A product needs 10 labels in a category before a share or quadrant is stated. HubSpot's AI marketing tools was named 1 time in AI marketing agents, where HubSpot Breeze led with 24%. The labels and the evidence are below, counted exactly.
By buyer segmentRead the same way at every buyer size.
Small businessnot named
0%
No model named it for this buyer.
Mid-market21 of 157
2%1 label
under the label threshold
Enterprisenot named
0%
No model named it for this buyer.
In ai marketing agents · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named HubSpot's AI marketing tools for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
AI marketing agentsMarketing2%21 of 1570%1under 10 labels · led by HubSpot Breeze at 24%

Movement

This is the first edition on this tier, so no move can be computed for HubSpot's AI marketing tools yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated HubSpot's AI marketing tools across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini10001
Gemini 3.5 Flash00000
Perplexity Sonar00000
Grok 4.1 Fast00000
Mistral Small00000
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash00000
Kimi K200000
GLM 4.7 FlashX00000
MiniMax M2.500000
GPT-6 Luna00000
Muse Glimmer 30B00000

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase1 label1
Comparative0 labelsNone
Budget-constrained0 labelsNone
Scale-constrained0 labelsNone
Negative0 labelsNone
First choiceAlternativeMentionNegative1 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“I'd usually recommend HubSpot's AI marketing tools (especially Content Agent + Campaign Agent) as the best default choice” GPT-5.4 mini · AI marketing agents · paraphrase prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as HubSpot's AI marketing tools, over the 1 answer that named it. Took the first choice instead counts the answers where the other product was the first choice and HubSpot's AI marketing tools was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Salesforce Agentforce Marketing1 of 10Not among the top eight
Salesforce Marketing Cloud Account Engagement1 of 10Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named HubSpot's AI marketing tools. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 1 of the 1 answers that named HubSpot's AI marketing tools and are not a share of its labels.

Domains cited

hubspot.comYour site1
salesforce.com1

One of the two domain citations in answers naming HubSpot's AI marketing tools came from somebody else's page.

Pages cited

hubspot.com/products/artificial-intelligence/build-demand1
hubspot.com/products/artificial-intelligence/use-cases/generate-content-in-real-time1
hubspot.com/products/content/content-ai-agent1
salesforce.com/marketing/b2b-automation1

Pages are listed as the models cited them.

Search and answers

hubspot.com is not in Google's top ten for any of the category's searches. In the answers, HubSpot's AI marketing tools takes 2% of first choices and HubSpot Breeze takes 24%.
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In search

Google, US estimates
Position for “ai marketing agent”
–
not in the top ten
Position for “best ai marketing agent”
–
not in the top ten
Organic visits to its site
about 2,276,428 a month
Searches its site ranks for
316,975 · 13,678 in the top three
Sites linking to it
390,754
Paid Google search
15 searches its ads show for, about 2,010 clicks and $83,922 a month (estimate)
Ads on GoogleDetailLess
76+ ads · 53 text, 14 video, 9 image · 76 shown in the last 30 days

First shown October 2021, as Hubspot, Inc., verified. Ads started 2025-10 to 2026-09: 43 in the year, 33 before. 44 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
2%
rank 21 of 157 in AI marketing agents
Segment leader
24%
HubSpot Breeze
First choices
1 across its categories
Named in
1 answers
Its own site cited
in 1 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on hubspot.com
13,274
subdomains included
Content
10,894
counted in the table below
Documentation
681
Product · Integration
175 · 46
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog9,061342026-09-23
Case study771undated
Glossary or explainer34542026-09-28
Comparison287382026-09-28
Report or ebook16732026-09-28
Conference or event8902026-06-05
Template or tool5232026-09-08
Webinar or virtual event5122026-08-07
Podcast or video4212026-09-14
News or press2912026-07-14

Most recent

How it is countedHide how it is counted

Every page hubspot.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as HubSpot's AI marketing tools

What the judge wrote, as written, with how often. The vendor table decides that these count as HubSpot's AI marketing tools; a claim can dispute any of them.
HubSpot's AI marketing tools (especially Content Agent + Campaign Agent) 1

Follow HubSpot's AI marketing tools

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

HubSpot is the company behind HubSpot's AI marketing tools.
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On record

Wikidata
Headquarters
Cambridge, United States
Founded
2006
Employees
about 8,246 (2024)
Ownership
Public, HUBS on New York Stock Exchange

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when HubSpot's AI marketing tools's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as HubSpot's AI marketing tools, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for HubSpot's AI marketing tools by email, built from the raw record of the edition. It shows:

  • where HubSpot's AI marketing tools is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name HubSpot's AI marketing tools, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at hubspot.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.