Employee advocacy platforms
Asked as “employee advocacy platform”, and as “tool for employees to share company content on social”, on behalf of a mid-market B2B software company. 48 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each. Added to the September 2026 Edition; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b), not the claude-opus-5 judge of the earlier categories: how the two compare.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
Show the five products at 0%, ordered by negative rate
11
Hootsuite Amplify0%31%29criticized challengernewNew since September 2026: not ranked then, 0% now.
Hootsuite Amplify0%31%29criticized challengernewNew since September 2026: not ranked then, 0% now.The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
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1011
12Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01DSMN821%
DSMN821%02Oktopost21%
Oktopost21%03EveryoneSocial17%
EveryoneSocial17%04Taplio8%
Taplio8%05GaggleAMP4%
GaggleAMP4%06Sociuu4%
Sociuu4%07PostBeyond4%
PostBeyond4%08Sociabble0%
Sociabble0%09Supergrow0%
Supergrow0%10Clearview Social0%
Clearview Social0%11Hootsuite Amplify0%
Hootsuite Amplify0%12Haiilo0%
Haiilo0%What they warned about
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
EveryoneSocial25%
13 of 53 labels negative · 8 of 6 models · 3 hard negative
“criticized for turning employees into unpaid marketing channels on their personal accounts include PostBeyond, Sprout Social, EveryoneSocial, DSMN8, Bambu, and Hootsuite Amplify” Llama 4 Maverick, negative prompt
Hootsuite Amplify31%
9 of 29 labels negative · 7 of 6 models · 4 hard negative
“criticized for turning employees into unpaid marketing channels on their personal accounts include PostBeyond, Sprout Social, EveryoneSocial, DSMN8, Bambu, and Hootsuite Amplify” Llama 4 Maverick, negative prompt
Sociabble16%
5 of 31 labels negative · 5 of 6 models · 1 hard negative
“Options to Avoid on a Tight Budget: ... **Sociabble/PostBeyond/EveryoneSocial:** Quote-based, generally enterprise pricing” DeepSeek V4 Flash, budget prompt
Haiilo35%
6 of 17 labels negative · 5 of 6 models
“Check total cost and configuration flexibility if you only need a lightweight advocacy tool. G2 reviewers mention extra costs for some features and limited customization” GPT-6 Luna, negative prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the six in this edition.
Sites the answers cite
79 of 84 answers in this category came back with a source list, from 14 of 6 models: citations where the model returns them, or the search results it consulted. 1074 links across 166 sites, every framing counted. Ranked by the number of answers carrying the site or page.
vendor site · Guideflow49 answers · 56 citations · 12 models
vendor site · Hootsuite46 answers · 54 citations · 12 models
vendor site · DSMN840 answers · 56 citations · 13 models
37 answers · 79 citations · 13 models
vendor site · Taplio34 answers · 40 citations · 12 models
vendor site · Supergrow32 answers · 36 citations · 12 models
32 answers · 34 citations · 12 models
vendor site · MagicPost30 answers · 35 citations · 11 models
vendor site · Hey Sid26 answers · 26 citations · 11 models
vendor site · Sprout Social24 answers · 26 citations · 11 models
24 answers · 24 citations · 11 models
vendor site · Referral Rock23 answers · 23 citations · 8 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
45 answers · 12 models
43 answers · 11 models
37 answers · 11 models
34 answers · 12 models
29 answers · 12 models
29 answers · 12 models
26 answers · 11 models
24 answers · 11 models
24 answers · 11 models
23 answers · 8 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best employee advocacy platform”, “employee advocacy platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|
| DSMN8 dsmn8.com | 21% | 120 | 390 | 3 | 1,591 | 23 | 9 |
| Oktopost oktopost.com | 21% | 158 | 1,000 | 11 | 7,471 | 6 | 8 |
| EveryoneSocial everyonesocial.com | 17% | 168 | 880 | 8 | 18,478 | ||
| Taplio taplio.com | 8% | 48 | 2,400 | 36 | 12,312 | 2 | |
| GaggleAMP gaggleamp.com | 4% | 102 | 480 | 0 | 2,583 | 3 | |
| Sociuu sociuu.com | 4% | 41 | 40 | 0 | 119 | ||
| Vista Social vistasocial.com | 4% | 38 | 4,400 | 1,410 | 38,709 | 12 | |
| PostBeyond postbeyond.com | 4% | 39 | 50 | 1 | 804 | ||
| Vulse vulse.co | 2% | 37 | 260 | 0 | 273 | 0 | |
| Social Champ socialchamp.com | 2% | 13 |
Google's top ten for the two searches hold 17 sites; 4 of them are among the sites the models cited here (dsmn8.com, learn.g2.com, magicpost.in, supergrow.ai). The first result for “best employee advocacy platform” is marketbeam.io.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best employee advocacy platform for a mid-market B2B company?”Paraphrase“Which tool for employees to share company content on social would you recommend to a mid-sized B2B company?”Comparative“What are the top employee advocacy platforms and how do they differ?”Budget-constrained“What is the best employee advocacy platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating an employee advocacy platform. What should we look at?”Negative“Which employee advocacy platforms should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Sprout Social Advocacy read as Sprout Social Employee Advocacy
Unresolved, counted raw
Agorapulse's Easy Advocacy
Amplifier
Brand Networks
Easy Advocacy (Agora Pulse)
LinkedIn My Company
LinkedIn SSI / LinkedIn Elevate
Native LinkedIn advocacy tools
Pinnacle
PostUp
Postive
SocialChamp / EveryoneSocial
Socious
Soworker
Sprout Social Amplify
Sprout's Employee Advocacy
Sway Cloud
Vouch
guideflow.com
Discontinued, still offered
No shut-down product was recommended here.