App store optimization tools
Asked as “app store optimization tool”, and as “ASO platform for mobile app rankings”, on behalf of a mid-market B2B software company. 56 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each. Added to the September 2026 Edition; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b), not the claude-opus-5 judge of the earlier categories: how the two compare.
Standing · first-choice share
39%
Contested · Appfigures 9%
39AppTweak09Appfigures07App Radar45others
39% of first choices, contested.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
Show the one product at 0%, ordered by negative rate
09
SplitMetrics Optimize0%0%14accepted challengernewNew since September 2026: not ranked then, 0% now.
SplitMetrics Optimize0%0%14accepted challengernewNew since September 2026: not ranked then, 0% now.The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
0809Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01AppTweak39%
AppTweak39%02Appfigures9%
Appfigures9%03AppFollow7%
AppFollow7%04App Radar7%
App Radar7%05Sensor Tower7%
Sensor Tower7%06MobileAction5%
MobileAction5%07ASOMobile5%
ASOMobile5%08Sonar2%
Sonar2%09SplitMetrics Optimize0%
SplitMetrics Optimize0%What they warned about
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Sensor Tower40%
19 of 48 labels negative · 8 of 6 models · 2 hard negative
“Enterprise pricing (custom, typically $25K+/year), overkill for mid-market needs” Kimi K2, direct prompt
AppTweak9%
5 of 57 labels negative · 4 of 6 models
“Almost all major ASO tools (e.g., AppTweak, MobileAction, Sensor Tower, AppFigures, Astro) offer proprietary metrics... these metrics are entirely educated guesses” Gemini 3.5 Flash, negative prompt
App Radar6%
3 of 47 labels negative · 2 of 6 models
“starts at €69/month (~$75) ... Better if you have a slightly larger budget.” DeepSeek V4 Flash, budget prompt
Appfigures7%
2 of 28 labels negative · 2 of 6 models
“Almost all major ASO tools (e.g., AppTweak, MobileAction, Sensor Tower, AppFigures, Astro) offer proprietary metrics” Gemini 3.5 Flash, negative prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the six in this edition.
Sites the answers cite
78 of 84 answers in this category came back with a source list, from 14 of 6 models: citations where the model returns them, or the search results it consulted. 1030 links across 205 sites, every framing counted. Ranked by the number of answers carrying the site or page.
vendor site · AppFollow49 answers · 78 citations · 13 models
vendor site · App Radar39 answers · 61 citations · 14 models
vendor site · AppDrift32 answers · 37 citations · 11 models
30 answers · 52 citations · 13 models
vendor site · AppTweak28 answers · 42 citations · 12 models
27 answers · 34 citations · 11 models
26 answers · 26 citations · 10 models
24 answers · 26 citations · 10 models
21 answers · 25 citations · 11 models
21 answers · 23 citations · 9 models
vendor site · ASOMobile21 answers · 21 citations · 10 models
vendor site · Guideflow21 answers · 21 citations · 11 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
45 answers · 12 models
33 answers · 12 models
29 answers · 10 models
26 answers · 10 models
23 answers · 9 models
22 answers · 9 models
21 answers · 11 models
17 answers · 8 models
14 answers · 8 models
14 answers · 7 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “app store optimization tool”, “best app store optimization tool”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|
| AppTweak apptweak.com | 39% | 190 | 1,600 | 29 | 9,585 | 7 | 5 |
| Appfigures appfigures.com | 9% | 93 | 1,600 | 15 | 54,328 | ||
| AppFollow appfollow.io | 7% | 130 | 1,000 | 20 | 54,570 | 5 | 2 |
| App Radar appradar.com | 7% | 124 | 480 | 2,749 | 6,241 | 9 | 1 |
| Sensor Tower sensortower.com | 7% | 166 | 12,100 | 206 | 233,943 | 0 | |
| MobileAction mobileaction.co MobileAction 5%, Mobile Action 0% | 5% | 91 | 480 | 11 | 73,767 | 4 | |
| ASO.dev asomobile.net ASOMobile 5%, ASO.dev 0% | 5% | 30 | 140 | 2 | 1,678 | 1 | |
| Sonar trysonar.app | 2% | 29 | 49,500 | 8,330 | 210 | ||
| ASOTools | 2% | 880 | 0 | ||||
| data.ai | 2% | 1,600 | 11 |
Google's top ten for the two searches hold 16 sites; 4 of them are among the sites the models cited here (appfollow.io, appradar.com, apptweak.com, g2.com). The first result for “app store optimization tool” is appradar.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best app store optimization tool for a mid-market B2B company?”Paraphrase“Which ASO platform for mobile app rankings would you recommend to a mid-sized B2B company?”Comparative“What are the top app store optimization tools and how do they differ?”Budget-constrained“What is the best app store optimization tool for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating an app store optimization tool. What should we look at?”Negative“Which app store optimization tools should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Google Play Store Listing Experiments read as Google Play Console
SplitMetrics read as SplitMetrics Optimize
Unresolved, counted raw
ABOOSTER
ASOLeap
Adapty
App Follow
AppTweak Grow
AppVector Lite
Appfigures Monitor
Apple Search Ads Console
Apple's App Store Connect
Apple's Product Page Optimization
Ascend.io
Blue Whale Apps
Google Play's Store Listing Experiments
Icon Kitchen
Keyword Tool / ASO Desk
Lengreo
Mobiaso
MobileAction ASO Intelligence Pro
Discontinued, still offered
No shut-down product was recommended here.