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GTM AI Index
Index › Products › Sensor Tower · October 2026 Edition
4 categories · Ranked

Sensor Tower

176Judge labels
30First choices
69Negative labels
14 / 14Models named it
4Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
47% in App store optimization for enterprise buyers
Rank 5 of 56 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 40% of its 48 labels there were negative.
What the models named instead of Sensor Tower →
By buyer segmentAn enterprise product: leader at enterprise, not named at small business.
In app store optimization · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Sensor Tower for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
App store optimization toolsMarketing7%5 of 5640%48criticized challenger
Mobile appsMarketing0%26 of 11710%10accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Competitive intelligence toolsMarketing0%73 of 860%1under 10 labels · led by Kompyte at 38%
Market intelligence platformsGTM data and infrastructure0%121 of 1720%1under 10 labels · led by Apollo.io at 17%

Movement

This is the first edition on this tier, so no move can be computed for Sensor Tower yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated Sensor Tower across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.502103
GPT-5.4 mini02002
Gemini 3.5 Flash01179
Perplexity Sonar00022
Grok 4.2012227
Mistral Small10102
DeepSeek V4 Flash10236
Llama 4 Maverick00202
Qwen 3.7 Flash20215
Kimi K211215
GLM 4.7 FlashX02024
MiniMax M2.501304
GPT-6 Luna02002
Muse Glimmer 30B12227

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct30 labels11
Paraphrase23 labels7
Comparative44 labels14not counted in share
Budget-constrained22 labels5
Scale-constrained25 labels7
Negative32 labels3not counted in share
First choiceAlternativeMentionNegative176 labels in all, every segment counted; 30 of the 47 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Leads in keyword research with the most comprehensive keyword database, real-time difficulty scores, and search volume estimates.” Mistral Small · App store optimization · comparative prompt · first choice
“Prioritize tools like Sensor Tower, data.ai (App Annie), AppTweak, or App Radar, which often suit enterprises with custom pricing” Grok 4.20 · App store optimization · scale prompt · first choice
“The dominant player in mobile market intelligence... depth of market intelligence (Sensor Tower is the clear leader)” DeepSeek V4 Flash · App store optimization · comparative prompt · first choice
“Sensor Tower is best for large publishers and enterprises needing market intelligence and revenue estimates.” Muse Glimmer 30B · App store optimization · scale prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Enterprise pricing (custom, typically $25K+/year), overkill for mid-market needs” Kimi K2 · App store optimization · direct prompt · hard negative
“Overkill and overpriced for a mid-sized B2B company focused on ASO execution.” DeepSeek V4 Flash · App store optimization · paraphrase prompt · hard negative
“high-tier Sensor Tower or MobileAction are incredible resources for massive marketing teams. However, they often lock their most useful keyword tools behind expensive enterprise-level subscriptions” Gemini 3.5 Flash · App store optimization · negative prompt · soft negative
“standard enterprise App Store Optimization (ASO) tools (like Sensor Tower, which can run thousands of dollars a year...) are often out of reach” Gemini 3.5 Flash · App store optimization · budget prompt · soft negative

Named alongside

The products named in the same answers as Sensor Tower, over the 176 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Sensor Tower was named but was not.
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ProductSame answerTook the first choice insteadHead to head
data.ai51 of 1762Not among the top eight
SplitMetrics Optimize26 of 1760Not among the top eight
ASOdesk20 of 1760Not among the top eight
Adjust18 of 1761Not among the top eight
AppsFlyer17 of 1767Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Sensor Tower. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 166 of the 176 answers that named Sensor Tower and are not a share of its labels.

Domains cited

appfollow.io103
appradar.com86
g2.com70
apptweak.com67
webseotrends.com66
trysonar.app62
appdrift.co58
theapplaunchpad.com56
guideflow.com55
asomobile.net46

669 of the 669 domain citations in answers naming Sensor Tower came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

sensortower.com is not in Google's top ten for any of the category's searches. In the answers, Sensor Tower takes 7% of first choices and AppTweak takes 39%.
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In search

Google, US estimates
Position for “app store optimization tool”
–
not in the top ten
Position for “best app store optimization tool”
–
not in the top ten
Searches for its name, Google
12,100 a month (“sensor tower”)
AI search demand for its name, est.
206 a month
Organic visits to its site
about 233,943 a month
Searches its site ranks for
32,386 · 1,004 in the top three
Sites linking to it
28,210
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
16 ads · 16 text · 0 shown in the last 30 days

First shown August 2025, as Data. AI INC, verified. Ads started 2025-11 to 2026-10: 14 in the year, 2 before. 14 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
7%
rank 5 of 56 in app store optimization
Segment leader
39%
AppTweak
First choices
30 across its categories
Named in
176 answers
Its own site cited
in 166 of the answers that named it

Search figures are US estimates from DataForSEO, read October 5, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on sensortower.com
26,169
subdomains included
Content
24,061
counted in the table below
Documentation
0
Product · Integration
21 · 0
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog23,779232026-09-22Mobile apps, CRM
Podcast or video131undated
Report or ebook7402024-09-05
Case study3102026-04-15
News or press1702024-07-29
Comparison1402025-11-05
Webinar or virtual event1202021-01-18
Conference or event2undated
Template or tool102016-05-26
How it is countedHide how it is counted

Every page sensortower.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Sensor Tower

What the judge wrote, as written, with how often. The vendor table decides that these count as Sensor Tower; a claim can dispute any of them.
SensorTower 2Sensor Tower (incorporating data.ai) 1

Follow Sensor Tower

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Sensor Tower.
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On record

Wikidata
Headquarters
United States
Founded
2013

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

In its own words

Stated by the vendor, not checked
Positioning
Digital Intelligence & App Data Analysis; "One Platform. Every Metric. Total Visibility."; "Measure the full digital consumer journey, from mobile apps to web, ads, gaming, and beyond."
For
global digital leaders
Free plan or trial
Sign Up for Free sensortower.com
Certifications
SOC 2 Type IIISO 27001
Customers named
DuolingoGrowwMaiden CenturyHungry StudioNudge HealthcareMercado LivreAliExpressLoop Games
Not stated on the pages read
Price, starting price, integrations, hosting

What Sensor Tower's own pages state, read October 5, 2026: sensortower.com, sensortower.com/security, sensortower.com/solutions/cpg, sensortower.com/customer-stories. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Sensor Tower's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Sensor Tower, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Sensor Tower by email, built from the raw record of the edition. It shows:

  • where Sensor Tower is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Sensor Tower, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at sensortower.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.