PR and media monitoring
Asked as “PR and media monitoring platform”, and as “press outreach and media monitoring tool”, on behalf of a mid-market B2B software company. 56 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
Standing · first-choice share
30%
Contested · Semrush AI PR Toolkit 14%
30Muck Rack14Semrush AI PR Toolkit11Agility PR Solutions45others
30% of first choices, contested.
Since September 2026▲+5Since September 2026: 24% → 29%, +5 points. Inside the 12-point floor: within noise. Read over the models both editions asked.Muck Rack held the lead, +5 points on 24%, inside the 12-point floor.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01
Muck Rack30%14%50endorsed leader▲+5Since September 2026: 24% → 29%, +5 points. Inside the 12-point floor: within noise. Read over the models both editions asked.24% → 29%
Muck Rack30%14%50endorsed leader▲+5Since September 2026: 24% → 29%, +5 points. Inside the 12-point floor: within noise. Read over the models both editions asked.24% → 29%02
Semrush AI PR Toolkit14%2%45accepted challenger▼−8Since September 2026: 20% → 12%, −8 points. Inside the 12-point floor: within noise. Read over the models both editions asked.20% → 12%
Semrush AI PR Toolkit14%2%45accepted challenger▼−8Since September 2026: 20% → 12%, −8 points. Inside the 12-point floor: within noise. Read over the models both editions asked.20% → 12%03
Brand2411%5%40accepted challenger▼−4Since September 2026: 14% → 10%, −4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.14% → 10%
Brand2411%5%40accepted challenger▼−4Since September 2026: 14% → 10%, −4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.14% → 10%04
Mention11%12%33accepted challenger▲+8Since September 2026: 4% → 12%, +8 points. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 12%
Mention11%12%33accepted challenger▲+8Since September 2026: 4% → 12%, +8 points. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 12%05
Agility PR Solutions11%12%25accepted challenger▼−2Since September 2026: 12% → 10%, −2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.12% → 10%
Agility PR Solutions11%12%25accepted challenger▼−2Since September 2026: 12% → 10%, −2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.12% → 10%06
Meltwater9%30%67criticized challenger▲+4Since September 2026: 4% → 8%, +4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 8%
Meltwater9%30%67criticized challenger▲+4Since September 2026: 4% → 8%, +4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 8%07
Awario9%8%12accepted challenger▼−6Since September 2026: 16% → 10%, −6 points. Inside the 12-point floor: within noise. Read over the models both editions asked.16% → 10%
Awario9%8%12accepted challenger▼−6Since September 2026: 16% → 10%, −6 points. Inside the 12-point floor: within noise. Read over the models both editions asked.16% → 10%08
Google Alerts Lab in the set4%17%18accepted challenger▲+4Since September 2026: 0% → 4%, +4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 4%
Google Alerts Lab in the set4%17%18accepted challenger▲+4Since September 2026: 0% → 4%, +4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 4%Show the five products at 0%, ordered by negative rate
13
CisionOne0%44%57criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%
CisionOne0%44%57criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%10
Brandwatch0%17%23accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%
Brandwatch0%17%23accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%12
Onclusive0%10%10accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%
Onclusive0%10%10accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%09
Talkwalker0%5%21accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%
Talkwalker0%5%21accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%11
Prezly0%0%11accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%
Prezly0%0%11accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Google Alerts is made by Google, whose model Gemini 3.1 Pro is in the set. On the four share prompts that model made it the first choice zero times of 4; the other five models zero times of 20. Lab treatment is defined on the method page; the row is marked, not excluded.
All twenty-one head-to-head pages: the top seven products, each against each
Muck Rack vs MentionMuck Rack vs Agility PR SolutionsMuck Rack vs CisionOneSemrush AI PR Toolkit vs Brand24Semrush AI PR Toolkit vs MeltwaterSemrush AI PR Toolkit vs MentionSemrush AI PR Toolkit vs Agility PR SolutionsSemrush AI PR Toolkit vs CisionOneBrand24 vs MeltwaterBrand24 vs MentionBrand24 vs Agility PR SolutionsBrand24 vs CisionOneMeltwater vs MentionMeltwater vs Agility PR SolutionsMeltwater vs CisionOneMention vs Agility PR SolutionsMention vs CisionOneAgility PR Solutions vs CisionOne
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01020304050607080910111213Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Muck Rack30%
Muck Rack30%02Semrush AI PR Toolkit14%
Semrush AI PR Toolkit14%03Brand2411%
Brand2411%04Mention11%
Mention11%05Agility PR Solutions11%
Agility PR Solutions11%06Meltwater9%
Meltwater9%07Awario9%
Awario9%08Google Alerts4%
Google Alerts4%09Talkwalker0%
Talkwalker0%10Brandwatch0%
Brandwatch0%11Prezly0%
Prezly0%12Onclusive0%
Onclusive0%13CisionOne0%
CisionOne0%What they warned about
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Meltwater30%
20 of 67 labels negative · 11 of 6 models · 8 hard negative
“one of the most frequently criticized platforms in the PR community... The "Relentless" Sales Culture... The Auto-Renewal Trap” Gemini 3.5 Flash, negative prompt
CisionOne44%
25 of 57 labels negative · 10 of 6 models · 9 hard negative
“it has a notorious reputation regarding customer contracts and data quality... "one of the worst renewal reputations in SaaS."” GLM 4.7 FlashX, negative prompt
Muck Rack14%
7 of 50 labels negative · 6 of 6 models
“(Approach with Financial Caution)... you should still be cautious about their sales structure and technical requirements” Gemini 3.5 Flash, negative prompt
Brandwatch17%
4 of 23 labels negative · 4 of 6 models · 1 hard negative
“Opaque pricing, requires demo, typically enterprise-level” Kimi K2, budget prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the six in this edition.
Sites the answers cite
80 of 84 answers in this category came back with a source list, from 14 of 6 models: citations where the model returns them, or the search results it consulted. 1085 links across 184 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 36 answers across every segment cited this index's own page for the category.
vendor site · Meltwater41 answers · 59 citations · 14 models
vendor site · Shadow38 answers · 67 citations · 12 models
vendor site · Brand2438 answers · 52 citations · 12 models
vendor site · PR.co34 answers · 44 citations · 12 models
vendor site · Guideflow31 answers · 42 citations · 12 models
30 answers · 59 citations · 11 models
30 answers · 38 citations · 12 models
30 answers · 36 citations · 12 models
vendor site · Onclusive30 answers · 35 citations · 12 models
vendor site · Improvado28 answers · 28 citations · 12 models
24 answers · 45 citations · 9 models
vendor site · Prezly24 answers · 36 citations · 10 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
31 answers · 12 models
28 answers · 12 models
27 answers · 11 models
26 answers · 11 models
19 answers · 10 models
19 answers · 10 models
18 answers · 10 models
17 answers · 10 models
17 answers · 9 models
15 answers · 10 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best pr and media monitoring platform”, “pr and media monitoring platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Muck Rack muckrack.com | 30% | 127 | 27,100 | 520 | 1,830,983 | 71 | ||
| Semrush parent site Semrush AI PR Toolkit 14% | 14% | 97 | 90,500 | 2,055 | ||||
| Brand24 brand24.com | 11% | 178 | 2,900 | 61 | 28,164 | 67 | 5 | |
| Mention mention.com | 11% | 113 | 33,100 | 87,852 | 30,126 | |||
| Agility PR Solutions agilitypr.com | 11% | 51 | 260 | 2 | 50,433 | 61 | 8 | |
| Meltwater meltwater.com | 9% | 317 | 14,800 | 405 | 52,658 | $6 | 36 | 1 |
| Awario awario.com | 9% | 66 | 590 | 11 | 37,633 | |||
| Google parent site Google Alerts 4% | 4% | 122 | 74,000 | 2,448 | ||||
| Respona respona.com | 2% | 6 | ||||||
| Talkwalker talkwalker.com Talkwalker 0%, Talkwalker Alerts 0% | 0% | 84 | 4,400 | 70 | 70,874 | 21 |
Google's top ten for the two searches hold 16 sites; 4 of them are among the sites the models cited here (brand24.com, learn.g2.com, meltwater.com, prlab.co). The first result for “best pr and media monitoring platform” is gartner.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best PR and media monitoring platform for a mid-market B2B company?”Paraphrase“Which press outreach and media monitoring tool would you recommend to a mid-sized B2B company?”Comparative“What are the top PR and media monitoring platforms and how do they differ?”Budget-constrained“What is the best PR and media monitoring platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a PR and media monitoring platform. What should we look at?”Negative“Which PR and media monitoring platforms should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Cision read as CisionOne
Cision (CisionOne) read as CisionOne
Cision (CisionOne/PRWeb) read as CisionOne
Cision (including CisionOne and Brandwatch, which it owns) read as CisionOne
Unresolved, counted raw
Brand24 or Mention
Newswire
PRNewswire / Business Wire
Discontinued, still offered
No shut-down product was recommended here.