PR and media monitoring
Asked as “PR and media monitoring platform”, and as “press outreach and media monitoring tool”, on behalf of a mid-market B2B software company. 49 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
01The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the six products at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
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13Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Muck Rack24%
Muck Rack24%02Semrush AI PR Toolkit20%
Semrush AI PR Toolkit20%03Awario16%
Awario16%04Brand2414%
Brand2414%05Agility PR Solutions12%
Agility PR Solutions12%06Mention4%
Mention4%07Meltwater4%
Meltwater4%08Google Alerts0%
Google Alerts0%09Talkwalker0%
Talkwalker0%10Onclusive0%
Onclusive0%11Brandwatch0%
Brandwatch0%12CisionOne0%
CisionOne0%13Cision0%
Cision0%02What they warned about
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Meltwater43%
24 of 56 labels negative · 10 of 6 models · 7 hard negative
“Meltwater is notorious for its aggressive **auto-renewal clauses**... they will legally lock you into another full year” Gemini 3.5 Flash, negative prompt
Cision55%
24 of 44 labels negative · 9 of 6 models · 8 hard negative
“**Avoid Meltwater and Cision** unless you have specific needs that outweigh their significant contract risks and outdated technology.” Mistral Small, negative prompt
Brandwatch32%
8 of 25 labels negative · 6 of 6 models
“some platforms are cautioned against, such as Brandwatch if you only care about earned media coverage, not social listening” Llama 4 Maverick, negative prompt
Muck Rack17%
9 of 53 labels negative · 5 of 6 models · 1 hard negative
“**Avoid**: Enterprise platforms like Meltwater, Cision, or Muck Rack” Kimi K2, budget prompt
03What they cite
Citations exist only for the models that return a source list: four of the six in this edition.
Sites the answers cite
21 of 72 answers in this category came back with a source list, from 4 of 6 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 195 links across 61 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 2 models searched through a gateway that returned no source list on this edition.
vendor site · Guideflow11 answers · 14 citations · 2 models
8 answers · 9 citations · 2 models
vendor site · Shadow7 answers · 13 citations · 2 models
7 answers · 8 citations · 3 models
vendor site · Brand247 answers · 7 citations · 3 models
vendor site · Meltwater6 answers · 8 citations · 2 models
vendor site · Cloro6 answers · 6 citations · 2 models
vendor site · Gartner6 answers · 6 citations · 2 models
vendor site · Improvado5 answers · 5 citations · 1 model
5 answers · 5 citations · 2 models
vendor site · Truescope5 answers · 5 citations · 2 models
vendor site · Prezly4 answers · 8 citations · 1 model
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
7 answers · 2 models
6 answers · 2 models
6 answers · 2 models
6 answers · 2 models
5 answers · 1 model
5 answers · 2 models
5 answers · 2 models
4 answers · 2 models
4 answers · 1 model
4 answers · 2 models
04How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best PR and media monitoring platform for a mid-market B2B company?”Paraphrase“Which press outreach and media monitoring tool would you recommend to a mid-sized B2B company?”Comparative“What are the top PR and media monitoring platforms and how do they differ?”Budget-constrained“What is the best PR and media monitoring platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a PR and media monitoring platform. What should we look at?”Negative“Which PR and media monitoring platforms should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
05The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
Category-scoped readings
None. Every name in this category resolved on its own.
Unresolved, counted raw
BizWire/GlobeNewswire
CriticalMention
Dataminr
Elevate
Exploding Topics
Mention Solo
MentionDrop
NewsData.io
Newswire (newswire.com)
Nexis Uni
PR.co
PageCrawl
Peekaboo
Semrush AI PR Toolkit (Formerly Prowly
Syncly Social
Vuelio
Discontinued, still offered
No shut-down product was recommended here.