AI Indexes
GTM AI Index
September 2026 Edition, expanded tier · The six flagship models on every category, as published September 9, 2026. The public index runs on the standard tier; this record is what the Expanded Edition Pack delivers on one category. The category page →
Index › Marketing › September 2026 Edition

Review and reputation management

Asked as “online review management platform”, and as “reputation management tool”, on behalf of a mid-market B2B software company. 56 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
Standing · first-choice share
18%
Contested · ReviewTrackers 12%
18Birdeye12ReviewTrackers07Reviewflowz62others

18% of first choices, contested.

Since September 2026▼−6Since September 2026: 26% → 20%, −6 points. Inside the 12-point floor: within noise. Read over the models both editions asked.Birdeye held the lead, −6 points on 26%, inside the 12-point floor.
ShowinginAll 112 categories in the September 2026 Edition →

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01Birdeye18%18%49accepted challenger▼−6Since September 2026: 26% → 20%, −6 points. Inside the 12-point floor: within noise. Read over the models both editions asked.26% → 20%
02ReviewTrackers12%0%25accepted challenger▲+3Since September 2026: 9% → 12%, +3 points. Inside the 12-point floor: within noise. Read over the models both editions asked.9% → 12%
03Podium2%21%38accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 2%
04BrightLocal2%0%14accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 2%
05Reputation2%25%28criticized challenger▼−2Since September 2026: 4% → 2%, −2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 2%
06Grade.us2%8%12accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 2%
Show the three products at 0%, ordered by negative rate
09Trustpilot0%21%14accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%
07Yext0%18%17accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%
08SOCi0%17%12accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%

The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. How the floor is measured

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Birdeye18%
02ReviewTrackers12%
03Podium2%
04BrightLocal2%
05Reputation2%
06Grade.us2%
07Yext0%
08SOCi0%
09Trustpilot0%

What they warned about

A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Birdeye
18%
9 of 49 labels negative · 7 of 6 models · 2 hard negative
“Platforms to AVOID if You Have a Limited Budget ... **Birdeye** and **Podium**” Gemini 3.5 Flash, budget prompt
Reputation
25%
7 of 28 labels negative · 6 of 6 models · 2 hard negative
“Platforms to Be Cautious About ... Reputation.com ... BBB rating of D- ... Reputation.com and Yext are the two most consistently flagged *major* platforms in my research.” DeepSeek V4 Flash, negative prompt
Podium
21%
8 of 38 labels negative · 5 of 6 models · 2 hard negative
“Platforms to AVOID if You Have a Limited Budget ... **Birdeye** and **Podium**” Gemini 3.5 Flash, budget prompt
Sitejabber
100%
3 of 3 labels negative · 3 of 6 models · 2 hard negative
“Platforms to Avoid or Approach with Extreme Caution: - **Sitejabber ...**: FTC settlement in January 2025 for misrepresenting ratings and reviews” Grok 4.20, negative prompt

What they cite

Citations exist only for the models that return a source list: fourteen of the six in this edition.

Sites the answers cite

78 of 84 answers in this category came back with a source list, from 14 of 6 models: citations where the model returns them, or the search results it consulted. 1123 links across 274 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 36 answers across every segment cited this index's own page for the category.

41 answers · 42 citations · 12 models
36 answers · 79 citations · 13 models
35 answers · 43 citations · 13 models
vendor site · Birdeye32 answers · 60 citations · 12 models
vendor site · AppFollow27 answers · 31 citations · 11 models
vendor site · WiserReview20 answers · 27 citations · 10 models
vendor site · SurveySparrow19 answers · 20 citations · 9 models
18 answers · 21 citations · 10 models
vendor site · Zapier17 answers · 17 citations · 8 models
vendor site · Viasocket16 answers · 25 citations · 9 models
vendor site · Capterra16 answers · 17 citations · 9 models
vendor site · SocialPilot15 answers · 20 citations · 9 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best online review management platform”, “online review management platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Birdeye birdeye.com18%30222,2003806,787,611$1,7351102
ReviewTrackers reviewtrackers.com12%601,300626,90605
Reviewflowz reviewflowz.com7%3017002,034$46711
G2 Buyer Intent g2.com5%1639012,221,1821099
EmbedReviews5%200
Google parent site
Google Business Profile 4%
4%63550,0001,719
ReviewGrower reviewgrower.com4%273023,963
WiserReview wiserreview.com4%18
Bazaarvoice bazaarvoice.com4%178,10019226,232$2,03860
HiFiveStar hifivestar.com4%4

Google's top ten for the two searches hold 17 sites; 4 of them are among the sites the models cited here (appfollow.io, birdeye.com, learn.g2.com, zapier.com). The first result for “best online review management platform” is gartner.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
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ModelDirect“What is the best online review management platform for a mid-market B2B company?”Paraphrase“Which reputation management tool would you recommend to a mid-sized B2B company?”Comparative“What are the top review and reputation management platforms and how do they differ?”Budget-constrained“What is the best online review management platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating an online review management platform. What should we look at?”Negative“Which review and reputation management platforms should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

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Category-scoped readings
Yelp read as Yelp for Business
Unresolved, counted raw
Avarup
Avvo
Bermai
Cyberdb
Freshreview
GradeUs
Houzz
Judge.me Awesome
ProvenExpert
Pulse (usepulse.ai)
Rannkly
ResellerRatings
ReviewAccelerationFX
ReviewVio/Dandy
Ryviu
TrustSpot
rater8
Discontinued, still offered
No shut-down product was recommended here.
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