AI Indexes
GTM AI Index
September 2026 Edition, expanded tier · The six flagship models on every category, as published September 9, 2026. The public index runs on the standard tier; this record is what the Expanded Edition Pack delivers on one category. The category page →
Index › Marketing › September 2026 Edition

Event management platforms

Asked as “event management platform”, and as “in-person event registration and management software”, on behalf of a mid-market B2B software company. 50 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each. Added to the September 2026 Edition; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b), not the claude-opus-5 judge of the earlier categories: how the two compare.
Standing · first-choice share
28%
Contested · Swoogo 20%
28Bizzabo20Swoogo14Eventbrite38others

28% of first choices, contested.

ShowinginAll 112 categories in the September 2026 Edition →

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01Bizzabo28%8%53accepted challengernewNew since September 2026: not ranked then, 28% now.
02Swoogo20%0%32accepted challengernewNew since September 2026: not ranked then, 20% now.
03Eventbrite14%39%54criticized challengernewNew since September 2026: not ranked then, 14% now.
04Accelevents6%0%17accepted challengernewNew since September 2026: not ranked then, 6% now.
05Ticket Tailor6%0%10accepted challengernewNew since September 2026: not ranked then, 6% now.
06Zoho Backstage6%0%11accepted challengernewNew since September 2026: not ranked then, 6% now.
07Cvent Event Marketing & Management6%47%57criticized challengernewNew since September 2026: not ranked then, 6% now.
08Eventzilla4%7%15accepted challengernewNew since September 2026: not ranked then, 4% now.
Show the three products at 0%, ordered by negative rate
10vFairs0%19%21accepted challengernewNew since September 2026: not ranked then, 0% now.
11RingCentral Events0%17%12accepted challengernewNew since September 2026: not ranked then, 0% now.
09Whova0%13%31accepted challengernewNew since September 2026: not ranked then, 0% now.

The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. How the floor is measured

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
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Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Bizzabo28%
02Swoogo20%
03Eventbrite14%
04Accelevents6%
05Ticket Tailor6%
06Zoho Backstage6%
07Cvent Event Marketing & Management6%
08Eventzilla4%
09Whova0%
10vFairs0%
11RingCentral Events0%

What they warned about

A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Eventbrite
39%
21 of 54 labels negative · 13 of 6 models · 8 hard negative
“**Avoid if:** You are selling tickets under $25 (too expensive), selling high-end corporate tickets (no fee cap), or want exclusive ownership of your attendee database.” Gemini 3.5 Flash, negative prompt
Cvent Event Marketing & Management
47%
27 of 57 labels negative · 11 of 6 models · 10 hard negative
“Cvent ... Price Increases ... High Cost: Generally considered expensive and less accessible for smaller organizations” GLM 4.7 FlashX, negative prompt
vFairs
19%
4 of 21 labels negative · 4 of 6 models · 2 hard negative
“Huntress security research found software flaws and misconfigurations in two of the top five virtual event platforms: ... VFairs.” Muse Glimmer 30B, negative prompt
Whova
13%
4 of 31 labels negative · 3 of 6 models · 2 hard negative
“**Avoid if:** Your audience consists of highly academic, scientific, or senior executive professionals... *Better Alternatives:* Sched or CrowdComms.” Gemini 3.5 Flash, negative prompt

What they cite

Citations exist only for the models that return a source list: fourteen of the six in this edition.

Sites the answers cite

76 of 84 answers in this category came back with a source list, from 14 of 6 models: citations where the model returns them, or the search results it consulted. 1034 links across 202 sites, every framing counted. Ranked by the number of answers carrying the site or page.

vendor site · Bizzabo42 answers · 69 citations · 13 models
40 answers · 50 citations · 13 models
vendor site · Rework31 answers · 39 citations · 10 models
vendor site · Eventify30 answers · 47 citations · 12 models
vendor site · Capterra28 answers · 50 citations · 12 models
25 answers · 38 citations · 12 models
vendor site · Eventzilla25 answers · 36 citations · 10 models
vendor site · Zoho21 answers · 24 citations · 10 models
vendor site · InEvent20 answers · 26 citations · 11 models
vendor site · Zuddl18 answers · 22 citations · 10 models
vendor site · Whova17 answers · 24 citations · 10 models
vendor site · InviteDesk16 answers · 21 citations · 10 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best event management platform”, “event management platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Bizzabo bizzabo.com28%2212,4004113,809$815
Swoogo swoogo.events20%844,4004917,34225
Eventbrite eventbrite.com14%144673,0004,19211,231,792$48325
Accelevents accelevents.com6%371,600964,231$17401
Ticket Tailor tickettailor.com6%2612,100116128,32447
Zoho parent site
Zoho Backstage 6%
6%371,00019
Cvent Event Marketing & Management cvent.com6%16401,714,54873
Eventzilla eventzilla.net4%3988036,8881
RSVPify rsvpify.com2%2022,20010099,48885
Luma luma.com2%1990,5007,669109,48824

Google's top ten for the two searches hold 15 sites; 1 of them are among the sites the models cited here (whova.com). The first result for “best event management platform” is vfairs.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
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ModelDirect“What is the best event management platform for a mid-market B2B company?”Paraphrase“Which in-person event registration and management software would you recommend to a mid-sized B2B company?”Comparative“What are the top event management platforms and how do they differ?”Budget-constrained“What is the best event management platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating an event management platform. What should we look at?”Negative“Which event management platforms should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Cvent read as Cvent Event Marketing & Management
Unresolved, counted raw
AnyRoad
Asana Personal
Caterease
CrowdComms
Cvent Event Management
Events.com
Gatheround
IndieVivo
Klapperz
Momentus Elite
OBS Studio
Stripe Payment Links
StubHub
TicketTailor
TixFox
Townhall
Ungerboeck (rebranded as Momentus Technologies)
WordPress Event Manager
gther
Discontinued, still offered
No shut-down product was recommended here.
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