Every category where a model named ChatGPT for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant	Since September 2026
AI marketing agents	Marketing	4%	5 of 157	20%	10	accepted challenger
Competitive intelligence tools	Marketing	0%	85 of 86	100%	2	under 10 labels · led by Kompyte at 38%
RFP response software	Sales	0%	80 of 82	100%	2	under 10 labels · led by Loopio at 25%
SEO and content optimization platforms	Marketing	0%	78 of 78	100%	2	under 10 labels · led by Semrush at 21%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Chatbots and conversational AI for support	Customer	0%	103 of 114	100%	1	under 10 labels · led by Intercom Fin AI Agent at 41%	newNew since September 2026: not ranked then, 0% now.
Conversational marketing platforms	Marketing	0%	79 of 87	100%	1	under 10 labels · led by Tidio at 13%
Market intelligence platforms	GTM data and infrastructure	0%	89 of 172	0%	1	under 10 labels · led by Apollo.io at 17%
Sales coaching and training	Sales	0%	68 of 124	0%	1	under 10 labels · led by MindTickle at 24%	=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

This is the first edition on this tier, so no move can be computed for ChatGPT yet. From the next edition this section shows, per buyer segment and per category, whether its share moved by more than the measured noise floor.

By model

How each model treated ChatGPT across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.

ShowHide

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	0	1
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	0	4	2	6
Perplexity Sonar	0	0	0	1	1
Grok 4.1 Fast	0	0	0	0	0
Mistral Small	0	1	0	0	1
DeepSeek V4 Flash	0	0	0	0	0
Llama 4 Maverick	0	0	0	0	0
Qwen 3.7 Flash	1	0	0	1	2
Kimi K2	2	0	0	1	3
GLM 4.7 FlashX	0	0	0	2	2
MiniMax M2.5	0	0	0	1	1
GPT-6 Luna	0	0	0	0	0
Muse Glimmer 30B	0	0	1	2	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase4 labels1

Comparative2 labelsNone

Budget-constrained16 labels4

Scale-constrained1 labelNone

Negative39 labels2not counted in share

First choiceAlternativeMentionNegative63 labels in all, every segment counted; 5 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If you can spend $20/month: Go with ChatGPT Plus. It consolidates the tasks of five other tools into one subscription.” Qwen 3.7 Flash · AI marketing agents · budget prompt · first choice

“Start with HubSpot's free CRM + ChatGPT Plus for a solid foundation” Kimi K2 · AI marketing agents · budget prompt · first choice

“Start with general-purpose LLMs (ChatGPT, Claude) for content” Kimi K2 · AI marketing agents · negative prompt · first choice

“ChatGPT's free tier is a great starting point with limited messages... though it does not include AI agent mode” Claude Haiku 4.5 · AI marketing agents · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Italy's data protection authority fined OpenAI €15 million for violating privacy laws ... Prompt injection attacks have been exploited” GLM 4.7 FlashX · Support chatbots · negative prompt · hard negative

“Generic AI Writing Tools (ChatGPT, Claude, Gemini without a library) ... These are not sufficient on their own for RFP responses.” MiniMax M2.5 · RFP response · negative prompt · hard negative

“What to avoid: Using consumer-grade, public AI interfaces for competitive analysis.” Gemini 3.5 Flash · Competitive intel · negative prompt · hard negative

“Excellent for drafting but poor for governed RFP responses” GLM 4.7 FlashX · RFP response · negative prompt · hard negative

Named alongside

The products named in the same answers as ChatGPT, over the 62 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and ChatGPT was named but was not.

ShowHide

ProductSame answerTook the first choice insteadHead to head

Claude28 of 620Not among the top eight

Jasper14 of 621Compare →

Buffer12 of 620Not among the top eight

Canva12 of 620Not among the top eight

Mailchimp10 of 621Not among the top eight

Gemini9 of 620Not among the top eight

Responsive8 of 622Not among the top eight

Brevo8 of 620Not among the top eight

Loopio7 of 623Not among the top eight

Upland Qvidian7 of 620Not among the top eight

A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named ChatGPT. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 58 of the 62 answers that named ChatGPT and are not a share of its labels.

Domains cited

g2.com12

linkedin.com9

emarketed.com8

reddit.com8

storyflow.so8

blog.hubspot.com7

forbes.com7

inventive.ai7

responsive.io7

youtube.com7

Eighty of the eighty domain citations in answers naming ChatGPT came from somebody else's page.

Pages cited

storyflow.so/blog/best-rfp-response-tools-20267

youtube.com/watch7

1up.ai/blog/the-best-rfp-software-buyers-guide6

deeprfp.com/blog/best-rfp-tools-comparison5

emarketed.com/resources/top-10-ai-marketing-agents-20265

hyperfx.ai/blog/ai-marketing-for-small-business-20265

inventive.ai/blog-posts/best-rfp-software5

simplified.com/blog/automation/best-ai-marketing-agents5

Pages are listed as the models cited them.

Search and answers

openai.com is not in Google's top ten for any of the category's searches. In the answers, ChatGPT takes 4% of first choices and HubSpot Breeze takes 24%.

ShowHide

In search

Google, US estimates

Position for “ai marketing agent”

–

not in the top ten

Position for “best ai marketing agent”

–

not in the top ten

Searches for its name, Google: 124,000,000 a month (“chatgpt”)
AI search demand for its name, est.: 218,639 a month
Its company's site: openai.com shared with OpenAI's other products; the figures are the site's
Organic visits to its site: about 41,056,966 a month
Searches its site ranks for: 279,948 · 23,143 in the top three
Sites linking to it: 366,069
Paid Google search: 20 searches its ads show for, about 139 clicks and $3,732 a month (estimate)

Ads on GoogleDetailLess

117+ ads · 117 text · 117 shown in the last 30 days

First shown April 2026, as OpenAI OpCo, LLC, verified. Ads started 2025-10 to 2026-09: 117 in the year. 3 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition

Share of first choices

rank 5 of 157 in AI marketing agents

Segment leader

24%

HubSpot Breeze

First choices: 5 across its categories
Named in: 62 answers
Its own site cited: in 58 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

Names read as ChatGPT

What the judge wrote, as written, with how often. The vendor table decides that these count as ChatGPT; a claim can dispute any of them.

ChatGPT Plus 4ChatGPT / OpenAI 1ChatGPT Enterprise 1

Follow ChatGPT

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

OpenAI is the company behind ChatGPT.

ShowHide

On record

Company records

Also from OpenAI: OpenAI Evals, OpenAI Realtime / Voice agents

In its own words

Stated by the vendor, not checked

Positioning: A secure workspace with company context and flexible seat types for any budget.
openai.com/business/pricing
For: businesses and enterprise customers
openai.com/business/pricing
Price stated: Standard seat: $20/ month; Premium seat: $100/ month; Enterprise: Custom pricing openai.com/business/pricing
Starting price: 20 openai.com/business/pricing
Free plan or trial: The free version of ChatGPT is available to everyone. openai.com/business/pricing
Certifications: Soc 2 Type 2 complianceISO 27001, 27017, 27018, and 27701 certifiedISO 27001270172701827701ISO/IEC 27001:2022ISO/IEC 27017:2015
Hosting: USEUUKJPCAKRSGIN
Customers named: Morgan StanleyPwCRobinhoodSquareZendeskAmgenBain & CompanyDatadoghq
Not stated on the pages read: Integrations

What ChatGPT's own pages state, read October 5, 2026: openai.com, openai.com/business/pricing, trust.openai.com, openai.com/solutions, openai.com/business/customer-stories. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when ChatGPT's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as ChatGPT, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for ChatGPT by email, built from the raw record of the edition. It shows:

where ChatGPT is named, by buyer and by framing, and which cells hold its first choices;
the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
its vocabulary against the segment leader's, and the pages the models cited;
who was chosen in the answers that did not name ChatGPT, and every reason the record gives;
a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
one page of published figures cleared to show a buyer.