5 categories · Named, not rankedClaude
Standing by category
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| AI marketing agents | Marketing | 0% | 45 of 157 | 0% | 3 | under 10 labels · led by HubSpot Breeze at 24% | |
| Competitive intelligence tools | Marketing | 0% | 86 of 86 | 100% | 2 | under 10 labels · led by Kompyte at 38% | |
| RFP response software | Sales | 0% | 81 of 82 | 100% | 2 | under 10 labels · led by Loopio at 25% | |
| Market intelligence platforms | GTM data and infrastructure | 0% | 92 of 172 | 0% | 1 | under 10 labels · led by Apollo.io at 17% | |
| Sales coaching and training | Sales | 0% | 69 of 124 | 0% | 1 | under 10 labels · led by MindTickle at 24% | newNew since September 2026: not ranked then, 0% now. |
Movement
By model
How each model treated Claude across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 4 | 1 | 5 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 1 | 0 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 1 | 1 |
| MiniMax M2.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 0 | 1 | 1 |
By framing
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Start with general-purpose LLMs (ChatGPT, Claude) for content” Kimi K2 · AI marketing agents · negative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Generic AI Writing Tools (ChatGPT, Claude, Gemini without a library) ... These are not sufficient on their own for RFP responses.” MiniMax M2.5 · RFP response · negative prompt · hard negative
“What to avoid: Using consumer-grade, public AI interfaces for competitive analysis.” Gemini 3.5 Flash · Competitive intel · negative prompt · hard negative
“Excellent for drafting but poor for governed RFP responses” GLM 4.7 FlashX · RFP response · negative prompt · hard negative
“General AI tools like ChatGPT or Claude may be useful for occasional research and analysis, but are not built for intelligence workflows.” Muse Glimmer 30B · Competitive intel · negative prompt · soft negative
Named alongside
The products named in the same answers as Claude, over the 32 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Claude was named but was not.ShowHide
Named alongside
What carried it into the answer
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 32 of the 32 answers that named Claude and are not a share of its labels.
Domains cited
Fifty-two of the fifty-two domain citations in answers naming Claude came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
claude.com is not in Google's top ten for any of the category's searches. In the answers, Claude takes 0% of first choices and HubSpot Breeze takes 24%.ShowHide
Search and answers
In search
Google, US estimates- Searches for its name, Google
- 5,000,000 a month (“claude”)
- AI search demand for its name, est.
- 53,240 a month
- Organic visits to its site
- about 3,090,945 a month
- Searches its site ranks for
- 16,570 · 7,051 in the top three
- Sites linking to it
- 66,862
- Paid Google search
- 12 searches its ads show for, about 265 clicks and $1,889 a month (estimate)
In answers
This edition- First choices
- 0 across its categories
- Named in
- 32 answers
- Its own site cited
- in 32 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHide| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Glossary or explainer | 821 | undated | |||
| Blog | 376 | undated | |||
| Case study | 283 | undated | |||
| Webinar or virtual event | 13 | undated | |||
| Comparison | 6 | undated | |||
| Report or ebook | 4 | undated | |||
| Conference or event | 3 | undated | |||
| Template or tool | 3 | undated | |||
| News or press | 2 | undated |
How it is countedHide how it is counted
Every page claude.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Claude
Follow Claude
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Claude is its own company.ShowHide
The company
In its own words
Stated by the vendor, not checked- Positioning
- Claude is a next generation AI assistant built by Anthropic and trained to be safe, accurate, and secure to help you do your best work.
- For
- for you to do your best work
- Price stated
- Free $0; Pro $17 per month with annual subscription discount ($200 billed up front). $20 if billed monthly; Max From $100 per month claude.com
- Starting price
- 0 claude.com
- Free plan or trial
- Try Claude claude.com
- Customers named
- GustoCarvanaAnthropicNotionSlackFigmaHubSpot
- Not stated on the pages read
- Integrations, certifications, hosting
What Claude's own pages state, read September 28, 2026: claude.com, claude.com/pricing, claude.com/contact-sales/security, claude.com/product/tag, claude.com/customers. A claimed page can correct any of them.
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Claude's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Claude, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Claude by email, built from the raw record of the edition. It shows:
- where Claude is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Claude, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.