GTM AI Index

Index › Vendors › YouTube Shorts · September 2026 Edition

1 category · Named, not ranked

YouTube Shorts

4Judge labels

0First choices

1Negative labels

4 of 12Models named it

1Category

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

2 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. YouTube Shorts was named 2 times in Video ads, where StackAdapt led with 24%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business73 of 112

under the label threshold

Mid-market42 of 121

under the label threshold

Enterprisenot named

No model named it for this buyer.

In video ads · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named YouTube Shorts for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Video advertising	Marketing	0%	42 of 121	0%	2	under 10 labels · led by StackAdapt at 24%

Movement

This is the first edition on this tier, so no move can be computed for YouTube Shorts yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated YouTube Shorts across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Labels
Claude Haiku 4.5	0	1	1
GPT-5.4 mini	0	0	0
Gemini 3.5 Flash	0	0	0
Perplexity Sonar	0	0	0
Grok 4.1 Fast	0	0	0
Mistral Small	0	0	0
DeepSeek V4 Flash	0	0	0
Llama 4 Maverick	0	0	0
Qwen 3.7 Flash	0	0	0
Kimi K2	1	0	1
GLM 4.7 FlashX	0	0	0
MiniMax M2.5	0	0	0

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative0 labelsNone

Budget-constrained2 labelsNone

Scale-constrained0 labelsNone

Negative2 labelsNone

First choiceAlternativeMentionNegative4 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Average CPM: $4-$8 ... Best for: Lower-cost video views, broad reach” Kimi K2 · Video ads · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

No model argued against it.

Named alongside

The products named in the same answers as YouTube Shorts, over the 4 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and YouTube Shorts was named but was not.

ProductSame answerTook the first choice insteadHead to head

TikTok Ads3 of 42Not in the top three

Instagram Reels2 of 41Not in the top three

Bing Ads1 of 40Not in the top three

Brandzooka1 of 40Not in the top three

Facebook/Instagram Video Ads1 of 40Not in the top three

Google Ads1 of 40Not in the top three

LinkedIn Video Ads1 of 40Not in the top three

MNTN1 of 40Not in the top three

Meta Ads1 of 40Not in the top three

Pinterest Video Ads1 of 40Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named YouTube Shorts. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 1 of the 4 answers that named YouTube Shorts and are not a share of its labels.

Domains cited

basis.com1

brandsafetyinstitute.com1

buzzfeednews.com1

emarketer.com1

en.wikipedia.org1

epom.com1

exchangewire.com1

funnelfuel.io1

mfilterit.com1

themediaonline.co.za1

Ten of the ten domain citations in answers naming YouTube Shorts came from somebody else's page.

Pages cited

basis.com/blog/how-advertisers-can-protect-against-fraud-and-brand-safety-threats-on-conne1

basis.com/insights/transparent-programmatic-advertising-platforms-a-2026-guide-to-brand-sa1

basis.com/technology/dsp/features/brand-safety-fraud-protection1

brandsafetyinstitute.com/blog/new-realities-brand-safety-20261

buzzfeednews.com/article/craigsilverman/ad-industry-insiders-are-connected-to-a-fraud-sche1

emarketer.com/content/digital-video-leads-2026-ad-priority-brand-safety-concerns-remain1

emarketer.com/content/faq-on-brand-safety--how-ai-content-creator-marketing-reshaping-risk1

emarketer.com/content/faq-on-short-form-video-advertising--new-formats--measurement-standa1

Pages are listed as the models cited them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when YouTube Shorts's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as YouTube Shorts, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at youtubeshorts.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.