GTM AI Index

Index › Vendors › Reddit Ads · September 2026 Edition

3 categories · Named, not ranked

Reddit Ads

11Judge labels

0First choices

3Negative labels

9 of 12Models named it

3Categories

September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.

Standing

6 labels, too few to rank

A product needs 10 labels in a category before a share or quadrant is stated. Reddit Ads was named 6 times in Video ads and 2 other categories, where StackAdapt led with 24%. The labels and the evidence are below, counted exactly.

By buyer segmentRead the same way at every buyer size.

Small business103 of 112

under the label threshold

Mid-market23 of 121

under the label threshold

Enterprisenot named

No model named it for this buyer.

In video ads · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Reddit Ads for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Video advertising	Marketing	0%	23 of 121	0%	3	under 10 labels · led by StackAdapt at 24%
Search and social advertising platforms	Marketing	0%	114 of 137	50%	2	under 10 labels · led by Google Ads at 10%
Native and content advertising	Marketing	0%	36 of 72	0%	1	under 10 labels · led by StackAdapt at 23%

Movement

This is the first edition on this tier, so no move can be computed for Reddit Ads yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Reddit Ads across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	0	1
GPT-5.4 mini	0	0	0	0
Gemini 3.5 Flash	1	0	0	1
Perplexity Sonar	0	0	0	0
Grok 4.1 Fast	0	0	0	0
Mistral Small	0	1	0	1
DeepSeek V4 Flash	0	0	0	0
Llama 4 Maverick	0	0	0	0
Qwen 3.7 Flash	1	0	0	1
Kimi K2	0	0	0	0
GLM 4.7 FlashX	1	0	0	1
MiniMax M2.5	0	0	1	1

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct1 labelNone

Paraphrase1 labelNone

Comparative1 labelNone

Budget-constrained4 labelsNone

Scale-constrained0 labelsNone

Negative4 labelsNone

First choiceAlternativeMentionNegative11 labels in all, every segment counted; 0 of the 0 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“If your monthly budget is under $300: Stick to Reddit Ads or Meta Ads” Gemini 3.5 Flash · Native ads · budget prompt · alternative

“Reddit Ads—emerging as a breakout B2B channel” Qwen 3.7 Flash · Video ads · direct prompt · alternative

“Reddit Ads - *Cheapest Entry Point*” GLM 4.7 FlashX · Video ads · budget prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Extremely high click costs (reportedly up to $400 per click in some cases)” MiniMax M2.5 · Paid ads · negative prompt · soft negative

Named alongside

The products named in the same answers as Reddit Ads, over the 11 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Reddit Ads was named but was not.

ProductSame answerTook the first choice insteadHead to head

TikTok Ads6 of 110Not in the top three

Meta Ads5 of 112Not in the top three

LinkedIn Campaign Manager5 of 111Not in the top three

YouTube Ads5 of 111Not in the top three

MGID4 of 113Not in the top three

StackAdapt4 of 110Not in the top three

Teads4 of 110Not in the top three

Google Ads3 of 110Not in the top three

Revcontent3 of 110Not in the top three

Taboola3 of 110Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Reddit Ads. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 2 of the 11 answers that named Reddit Ads and are not a share of its labels.

Domains cited

adcreate.com1

adventuremedia.ai1

adwave.com1

cbinsights.com1

cbsnews.com1

clicksgeek.com1

dataally.ai1

digitaladvertisinghub.net1

digivizer.com1

fera.ai1

Ten of the ten domain citations in answers naming Reddit Ads came from somebody else's page.

Pages cited

adcreate.com/blog/small-business-video-ad-budget-guide1

adventuremedia.ai/blog/top-social-media-ad-platforms-6-en1

adwave.com/resources/video-marketing-for-small-business1

cbinsights.com/compare/kenshoo-vs-marin-software1

cbinsights.com/compare/kenshoo-vs-pacvue1

cbinsights.com/compare/kenshoo-vs-the-next-ad1

cbsnews.com/boston/news/best-video-platform-for-business1

clicksgeek.com/best-paid-advertising-platforms-for-businesses1

Pages are listed as the models cited them.

The company

Reddit is the company behind Reddit Ads.

Website: reddit.com
Headquarters: San Francisco, United States
Founded: 2005

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Reddit Ads's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Reddit Ads, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at reddit.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.