Sales enablement and content
Asked as “sales enablement platform”, and as “sales content management tool”, on behalf of a mid-market B2B software company. 49 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
Standing · first-choice share
29%
Contested · Highspot 18%
29HubSpot Sales Hub18Highspot16Dock37others
29% of first choices, contested.
Since September 2026↗new leaderNew leader since September 2026: HubSpot Sales Hub (29%) replaces Dock (19% then, 17% now), 12 points clear, past the 12-point floor.HubSpot Sales Hub leads at 29%, replacing Dock, which led at 19% and stands at 17% now: 12 points clear, past the floor.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01
HubSpot Sales Hub29%11%35accepted challenger▲+9Since September 2026: 19% → 29%, +9 points. Inside the 12-point floor: within noise. Read over the models both editions asked.19% → 29%
HubSpot Sales Hub29%11%35accepted challenger▲+9Since September 2026: 19% → 29%, +9 points. Inside the 12-point floor: within noise. Read over the models both editions asked.19% → 29%02
Highspot18%35%62criticized challenger▲+11Since September 2026: 8% → 19%, +11 points. Past the 12-point floor: movement. Read over the models both editions asked.8% → 19%
Highspot18%35%62criticized challenger▲+11Since September 2026: 8% → 19%, +11 points. Past the 12-point floor: movement. Read over the models both editions asked.8% → 19%03
Dock16%0%24accepted challenger▼−3Since September 2026: 19% → 17%, −3 points. Inside the 12-point floor: within noise. Read over the models both editions asked.19% → 17%
Dock16%0%24accepted challenger▼−3Since September 2026: 19% → 17%, −3 points. Inside the 12-point floor: within noise. Read over the models both editions asked.19% → 17%04
Paperflite10%0%10accepted challenger▼−2Since September 2026: 12% → 10%, −2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.12% → 10%
Paperflite10%0%10accepted challenger▼−2Since September 2026: 12% → 10%, −2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.12% → 10%05
Showpad6%19%43accepted challenger▼−1Since September 2026: 8% → 7%, −1 point. Inside the 12-point floor: within noise. Read over the models both editions asked.8% → 7%
Showpad6%19%43accepted challenger▼−1Since September 2026: 8% → 7%, −1 point. Inside the 12-point floor: within noise. Read over the models both editions asked.8% → 7%06
MindTickle2%6%32accepted challenger▼−1Since September 2026: 4% → 2%, −1 point. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 2%
MindTickle2%6%32accepted challenger▼−1Since September 2026: 4% → 2%, −1 point. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 2%07
SalesHood2%0%11accepted challenger▼−4Since September 2026: 4% → 0%, −4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 0%
SalesHood2%0%11accepted challenger▼−4Since September 2026: 4% → 0%, −4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 0%08
Seismic2%39%54criticized challenger▼−5Since September 2026: 8% → 2%, −5 points. Inside the 12-point floor: within noise. Read over the models both editions asked.8% → 2%
Seismic2%39%54criticized challenger▼−5Since September 2026: 8% → 2%, −5 points. Inside the 12-point floor: within noise. Read over the models both editions asked.8% → 2%Show the five products at 0%, ordered by negative rate
13
Bigtincan0%19%16accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%
Bigtincan0%19%16accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%11
Gong Enable0%13%15accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%
Gong Enable0%13%15accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%12
Mediafly0%10%10accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%
Mediafly0%10%10accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%09
Spekit0%0%18accepted challenger▼−2Since September 2026: 2% → 0%, −2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 0%
Spekit0%0%18accepted challenger▼−2Since September 2026: 2% → 0%, −2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 0%10
Allego0%0%13accepted challenger▼−2Since September 2026: 2% → 0%, −2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 0%
Allego0%0%13accepted challenger▼−2Since September 2026: 2% → 0%, −2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 0%The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All ten head-to-head pages: the top five products, each against each
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01020304050607080910111213Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01HubSpot Sales Hub29%
HubSpot Sales Hub29%02Highspot18%
Highspot18%03Dock16%
Dock16%04Paperflite10%
Paperflite10%05Showpad6%
Showpad6%06MindTickle2%
MindTickle2%07SalesHood2%
SalesHood2%08Seismic2%
Seismic2%09Spekit0%
Spekit0%10Allego0%
Allego0%11Gong Enable0%
Gong Enable0%12Mediafly0%
Mediafly0%13Bigtincan0%
Bigtincan0%What they warned about
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Highspot35%
22 of 62 labels negative · 12 of 6 models · 8 hard negative
“What to avoid on a budget: Enterprise-grade platforms like Highspot (from ~$45\u201360/user/month)” DeepSeek V4 Flash, budget prompt
Seismic39%
21 of 54 labels negative · 10 of 6 models · 8 hard negative
“it is often overly expensive... Avoid it unless you already have a mature, dedicated Sales Enablement department.” Gemini 3.5 Flash, paraphrase prompt
Showpad19%
8 of 43 labels negative · 6 of 6 models · 4 hard negative
“here are the sales enablement platforms you should be cautious about or avoid... Showpad and Bigtincan ... merged under Vector Capital” Mistral Small, negative prompt
HubSpot Sales Hub11%
4 of 35 labels negative · 4 of 6 models
“Specific vendors like HubSpot Sales Hub and certain CRM-driven enablement modules are often flagged for limited features, steep learning curves, high cost, and poor support—approach them with caution.” GLM 4.7 FlashX, negative prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the six in this edition.
Sites the answers cite
78 of 84 answers in this category came back with a source list, from 14 of 6 models: citations where the model returns them, or the search results it consulted. 1078 links across 207 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 36 answers across every segment cited this index's own page for the category.
vendor site · Dock39 answers · 56 citations · 12 models
33 answers · 68 citations · 13 models
vendor site · HubSpot32 answers · 46 citations · 12 models
vendor site · MindTickle28 answers · 35 citations · 12 models
28 answers · 31 citations · 12 models
vendor site · Spekit25 answers · 26 citations · 10 models
vendor site · Prospeo23 answers · 32 citations · 10 models
vendor site · Salesmotion20 answers · 22 citations · 11 models
20 answers · 21 citations · 7 models
vendor site · Showpad17 answers · 24 citations · 9 models
vendor site · CloudTalk15 answers · 15 citations · 8 models
vendor site · Nextiva15 answers · 15 citations · 9 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
30 answers · 12 models
23 answers · 10 models
20 answers · 7 models
19 answers · 9 models
15 answers · 8 models
15 answers · 9 models
15 answers · 7 models
13 answers · 9 models
13 answers · 8 models
13 answers · 8 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best sales enablement platform”, “sales enablement platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| HubSpot parent site HubSpot Sales Hub 29%, HubSpot Content Hub 2% | 31% | 693 | 368,000 | 9,776 | ||||
| Highspot highspot.com | 18% | 427 | 14,800 | 255 | 47,379 | 5 | 2 | |
| Dock dock.us | 16% | 307 | 90,500 | 81,222 | 39,016 | 0 | 8 | |
| Paperflite paperflite.com | 10% | 32 | 720 | 13 | 17,387 | 0 | ||
| Showpad showpad.com | 6% | 187 | 4,400 | 76 | 11,387 | 45 | ||
| ClickUp clickup.com | 4% | 202 | 201,000 | 1,733 | 322,021 | $1,470 | 120 | |
| MindTickle mindtickle.com | 2% | 320 | 2,900 | 60 | 4,413 | 19 | 3 | |
| SalesHood saleshood.com | 2% | 94 | 720 | 1 | 1,628 | 0 | ||
| Trumpet sendtrumpet.com | 2% | 178 | 165,000 | 52,309 | 2,058 | $32 | 8 | |
| Guru getguru.com | 2% | 100 | 60,500 | 17,065 | 79,461 | 10 |
Google's top ten for the two searches hold 17 sites; 2 of them are among the sites the models cited here (dock.us, mindtickle.com). The first result for “best sales enablement platform” is revenuebase.ai.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best sales enablement platform for a mid-market B2B company?”Paraphrase“Which sales content management tool would you recommend to a mid-sized B2B company?”Comparative“What are the top sales enablement platforms and how do they differ?”Budget-constrained“What is the best sales enablement platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a sales enablement platform. What should we look at?”Negative“Which sales enablement platforms should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Gong read as Gong Enable
HubSpot read as HubSpot Sales Hub
HubSpot (Free or Starter Tier) read as HubSpot Sales Hub
Salesforce read as Salesforce Sales Programs
Unresolved, counted raw
Agentforce Sales
Bardeen
Enablix
HubSpot’s free Sales Hub
Lessons.ai
Salesforce Content
Seismic, including Highspot
Sharefile
TextExpander
highspot.com
showpad.com
Discontinued, still offered
No shut-down product was recommended here.