Interactive demo platforms
Asked as “interactive demo platform”, and as “demo automation software for product tours”, on behalf of a mid-market B2B software company. 55 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each. Added to the September 2026 Edition; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b), not the claude-opus-5 judge of the earlier categories: how the two compare.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
Show the four products at 0%, ordered by negative rate
The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
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09Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Storylane31%
Storylane31%02Navattic31%
Navattic31%03Supademo20%
Supademo20%04Arcade5%
Arcade5%05Walnut2%
Walnut2%06Demostack0%
Demostack0%07Consensus0%
Consensus0%08Guideflow0%
Guideflow0%09Reprise0%
Reprise0%What they warned about
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Walnut16%
8 of 49 labels negative · 6 of 6 models · 5 hard negative
“Platforms with Known Concerns ... Walnut - High cost barrier: Starts at ~$575/month with no free tier or trial” DeepSeek V4 Flash, negative prompt
Reprise32%
7 of 22 labels negative · 5 of 6 models · 4 hard negative
“reviewers note a steep learning curve and the need for technical resources, which can be a barrier for non-technical users” Mistral Small, negative prompt
Navattic8%
5 of 59 labels negative · 3 of 6 models · 3 hard negative
“Hidden pricing: Prices not published — must go through sales conversations” DeepSeek V4 Flash, negative prompt
Demostack20%
5 of 25 labels negative · 3 of 6 models · 2 hard negative
“If you want a tool you can sign up for and start using today, stay away from these.” Gemini 3.5 Flash, negative prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the six in this edition.
Sites the answers cite
80 of 84 answers in this category came back with a source list, from 14 of 6 models: citations where the model returns them, or the search results it consulted. 1033 links across 127 sites, every framing counted. Ranked by the number of answers carrying the site or page.
vendor site · Storylane55 answers · 116 citations · 14 models
vendor site · Arcade50 answers · 81 citations · 13 models
vendor site · Supademo40 answers · 59 citations · 14 models
vendor site · Walnut37 answers · 49 citations · 13 models
vendor site · Clevera32 answers · 32 citations · 12 models
30 answers · 30 citations · 12 models
vendor site · Navattic28 answers · 60 citations · 10 models
vendor site · Guideflow26 answers · 40 citations · 8 models
vendor site · HowdyGo25 answers · 31 citations · 10 models
vendor site · Demostack21 answers · 27 citations · 11 models
20 answers · 22 citations · 12 models
19 answers · 23 citations · 12 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
31 answers · 12 models
30 answers · 12 models
30 answers · 12 models
26 answers · 11 models
25 answers · 11 models
23 answers · 12 models
19 answers · 8 models
18 answers · 12 models
16 answers · 8 models
14 answers · 7 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best interactive demo platform”, “interactive demo platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|
| Storylane storylane.io | 31% | 205 | 3,600 | 30 | 3,274 | 32 | |
| Navattic navattic.com | 31% | 158 | 2,900 | 27 | 4,698 | 25 | |
| Supademo supademo.com | 20% | 144 | 2,900 | 41 | 20,082 | 1 | 4 |
| Arcade arcade.software | 5% | 143 | 450,000 | 114,356 | 207,239 | 8 | |
| Demoboost demoboost.com | 4% | 16 | 90 | 2 | 465 | 2 | |
| Walnut walnut.io Walnut 2%, Walnut.io 2% | 4% | 132 | 201,000 | 96,943 | 2,096 | 0 | 2 |
| Chameleon chameleon.io | 2% | 86 | 246,000 | 24,293 | 4,268 | 0 | |
| Userpilot userpilot.com | 2% | 251 | 1,600 | 10 | 62,084 | 6 | |
| Docudoc | 2% | ||||||
| Demostack demostack.com | 0% | 81 | 320 | 0 | 7,018 | 7 |
Google's top ten for the two searches hold 14 sites; 2 of them are among the sites the models cited here (supademo.com, walnut.io). The first result for “best interactive demo platform” is linkedin.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best interactive demo platform for a mid-market B2B company?”Paraphrase“Which demo automation software for product tours would you recommend to a mid-sized B2B company?”Comparative“What are the top interactive demo platforms and how do they differ?”Budget-constrained“What is the best interactive demo platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating an interactive demo platform. What should we look at?”Negative“Which interactive demo platforms should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
None. Every name in this category resolved on its own.
Unresolved, counted raw
Balabolka
Demoshot
Docudoc
IxDF
Pilot
Playbook UI
Respondus
Screen Studio
SmartCue
Stepshots
demostack.com
Discontinued, still offered
No shut-down product was recommended here.