GTM AI Index
September 2026 Edition, expanded tier · The six flagship models on every category, as published September 9, 2026. The public index runs on the standard tier; this record is what the Expanded Edition Pack delivers on one category. The category page →
Index Sales September 2026 Edition

Sales dialers and calling

Asked as “sales dialer”, and as “outbound calling platform for sales teams”, on behalf of a mid-market B2B software company. 44 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
Standing
Contested
18% of first choices, contested.

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Aloware18%0%27accepted challenger
02CloudTalk16%5%38accepted challenger
03JustCall14%5%41accepted challenger
04Allo14%0%12accepted challenger
05Nooks7%10%31accepted challenger
06Orum7%22%37accepted challenger
07Aircall7%14%29accepted challenger
08Kixie5%14%29accepted challenger
09Dialpad2%9%23accepted challenger
Show the three products at 0%, ordered by negative rate
12Five90%30%10criticized challenger
10PhoneBurner0%14%22accepted challenger
11Skipcall0%8%13accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Aloware18%
02CloudTalk16%
03JustCall14%
04Allo14%
05Nooks7%
06Orum7%
07Aircall7%
08Kixie5%
09Dialpad2%
10PhoneBurner0%
11Skipcall0%
12Five90%

02What they warned about

A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Orum
22%
8 of 37 labels negative · 5 of 6 models · 3 hard negative
“Orum charges $250 per user per month with a minimum of 3 users ... users already call it overpriced. Additionally, there are complaints about software bugs, dropped calls, poor audio quality” Claude Haiku 4.5, negative prompt
Kixie
14%
4 of 29 labels negative · 4 of 6 models · 2 hard negative
“Budget Traps to Avoid ... No published pricing; costs escalate quickly with add-ons” Kimi K2, budget prompt
PhoneBurner
14%
3 of 22 labels negative · 3 of 6 models · 2 hard negative
“Budget Traps to Avoid ... Expensive for budget-conscious teams” Kimi K2, budget prompt
Aircall
14%
4 of 29 labels negative · 3 of 6 models · 1 hard negative
“**Biggest concerns:** Aggressive auto-renewal, unreliable call logging, and poor outbound dialing features.” DeepSeek V4 Flash, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the six in this edition.

Sites the answers cite

21 of 72 answers in this category came back with a source list, from 4 of 6 models: citations where the model returns them, or the search results it consulted. 5 of those lists are Google grounding redirects that name no site and are left out of the counts. 186 links across 63 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 2 models searched through a gateway that returned no source list on this edition.

vendor site · CloudTalk10 answers · 17 citations · 3 models
vendor site · Trellus8 answers · 12 citations · 2 models
vendor site · JustCall8 answers · 9 citations · 3 models
vendor site · Aloware7 answers · 10 citations · 2 models
vendor site · Skipcall7 answers · 7 citations · 2 models
6 answers · 7 citations · 3 models
vendor site · MarketBetter6 answers · 6 citations · 2 models
vendor site · Kixie5 answers · 9 citations · 3 models
5 answers · 5 citations · 2 models
4 answers · 7 citations · 2 models
vendor site · Nooks4 answers · 4 citations · 2 models
vendor site · Prospeo4 answers · 4 citations · 1 model

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best sales dialer for a mid-market B2B company?”Paraphrase“Which outbound calling platform for sales teams would you recommend to a mid-sized B2B company?”Comparative“What are the top sales dialers and how do they differ?”Budget-constrained“What is the best sales dialer for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a sales dialer. What should we look at?”Negative“Which sales dialers should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
None. Every name in this category resolved on its own.
Unresolved, counted raw
Dialer.ai (formerly ActiveProspect)
JustDial
Kixie Phone
ProspectBoss/Sales Dialers
RedDeer
Ring.io
SalesDialers / ProspectBoss
Skype
SmartDialer
Squaretalk
ZenCall
Zoho Voice
Discontinued, still offered
No shut-down product was recommended here.
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