Sales dialers and calling
Asked as “sales dialer”, and as “outbound calling platform for sales teams”, on behalf of a mid-market B2B software company. 51 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
Standing · first-choice share
22%
Contested · JustCall 12%
22CloudTalk12JustCall10Kixie PowerCall57others
22% of first choices, contested.
Since September 2026↗new leaderNew leader since September 2026: CloudTalk (23%) replaces Aloware (18% then, 7% now), 16 points clear, past the 12-point floor.CloudTalk leads at 23%, replacing Aloware, which led at 18% and stands at 7% now: 16 points clear, past the floor.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01
CloudTalk22%3%32accepted challenger▲+7Since September 2026: 16% → 23%, +7 points. Inside the 12-point floor: within noise. Read over the models both editions asked.16% → 23%
CloudTalk22%3%32accepted challenger▲+7Since September 2026: 16% → 23%, +7 points. Inside the 12-point floor: within noise. Read over the models both editions asked.16% → 23%02
JustCall12%2%43accepted challenger▼−5Since September 2026: 14% → 9%, −5 points. Inside the 12-point floor: within noise. Read over the models both editions asked.14% → 9%
JustCall12%2%43accepted challenger▼−5Since September 2026: 14% → 9%, −5 points. Inside the 12-point floor: within noise. Read over the models both editions asked.14% → 9%03
Kixie PowerCall10%12%33accepted challenger▲+5Since September 2026: 5% → 9%, +5 points. Inside the 12-point floor: within noise. Read over the models both editions asked.5% → 9%
Kixie PowerCall10%12%33accepted challenger▲+5Since September 2026: 5% → 9%, +5 points. Inside the 12-point floor: within noise. Read over the models both editions asked.5% → 9%04
Orum8%23%30accepted challenger▼−2Since September 2026: 7% → 5%, −2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.7% → 5%
Orum8%23%30accepted challenger▼−2Since September 2026: 7% → 5%, −2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.7% → 5%05
Aloware6%0%13accepted challenger▼−11Since September 2026: 18% → 7%, −11 points. Past the 12-point floor: movement. Read over the models both editions asked.18% → 7%
Aloware6%0%13accepted challenger▼−11Since September 2026: 18% → 7%, −11 points. Past the 12-point floor: movement. Read over the models both editions asked.18% → 7%06
Nooks4%14%22accepted challenger▼−2Since September 2026: 7% → 5%, −2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.7% → 5%
Nooks4%14%22accepted challenger▼−2Since September 2026: 7% → 5%, −2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.7% → 5%07
PhoneBurner4%19%27accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 2%
PhoneBurner4%19%27accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 2%08
Dialpad2%5%21accepted challenger=heldSince September 2026: 2% → 2%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 2%
Dialpad2%5%21accepted challenger=heldSince September 2026: 2% → 2%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 2%09
Outreach Voice2%20%10accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 2%
Outreach Voice2%20%10accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 2%10
Salesloft Dialer2%33%15criticized challenger=heldSince September 2026: 2% → 2%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 2%
Salesloft Dialer2%33%15criticized challenger=heldSince September 2026: 2% → 2%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 2%Show the three products at 0%, ordered by negative rate
13
RingCentral Events0%27%11criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%
RingCentral Events0%27%11criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%11
Aircall0%17%35accepted challenger▼−7Since September 2026: 7% → 0%, −7 points. Inside the 12-point floor: within noise. Read over the models both editions asked.7% → 0%
Aircall0%17%35accepted challenger▼−7Since September 2026: 7% → 0%, −7 points. Inside the 12-point floor: within noise. Read over the models both editions asked.7% → 0%12
Five90%10%10accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%
Five90%10%10accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to head
All twenty-eight head-to-head pages: the top eight products, each against each
Nooks vs Outreach VoiceNooks vs Salesloft DialerNooks vs Kixie PowerCallNooks vs DialpadJustCall vs CloudTalkJustCall vs OrumJustCall vs Outreach VoiceJustCall vs Salesloft DialerJustCall vs Kixie PowerCallJustCall vs DialpadCloudTalk vs OrumCloudTalk vs Outreach VoiceCloudTalk vs Salesloft DialerCloudTalk vs Kixie PowerCallCloudTalk vs DialpadOrum vs Outreach VoiceOrum vs Salesloft DialerOrum vs Kixie PowerCallOrum vs DialpadOutreach Voice vs Salesloft DialerOutreach Voice vs Kixie PowerCallOutreach Voice vs DialpadSalesloft Dialer vs Kixie PowerCallSalesloft Dialer vs DialpadKixie PowerCall vs Dialpad
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01020304050607080910111213Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01CloudTalk22%
CloudTalk22%02JustCall12%
JustCall12%03Kixie PowerCall10%
Kixie PowerCall10%04Orum8%
Orum8%05Aloware6%
Aloware6%06Nooks4%
Nooks4%07PhoneBurner4%
PhoneBurner4%08Dialpad2%
Dialpad2%09Outreach Voice2%
Outreach Voice2%10Salesloft Dialer2%
Salesloft Dialer2%11Aircall0%
Aircall0%12Five90%
Five90%13RingCentral Events0%
RingCentral Events0%What they warned about
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Orum23%
7 of 30 labels negative · 6 of 6 models · 3 hard negative
“Labeled overpriced ($250/user/mo min. 3 users). Frequent reports of bugs, dropped calls, and poor audio quality” Grok 4.20, negative prompt
Aircall17%
6 of 35 labels negative · 5 of 6 models · 4 hard negative
“"What I'd avoid for predictable cost at scale- Aircall, JustCall, CloudTalk, RingCentral"” Muse Glimmer 30B, negative prompt
Salesloft Dialer33%
5 of 15 labels negative · 5 of 6 models · 3 hard negative
“Often called "overpriced legacy tech." Complaints include outdated interface, glitchy calling” Grok 4.20, negative prompt
PhoneBurner19%
5 of 27 labels negative · 3 of 6 models · 1 hard negative
“Avoid premium options like PhoneBurner ($140/user/month)” DeepSeek V4 Flash, budget prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the six in this edition.
Sites the answers cite
77 of 84 answers in this category came back with a source list, from 14 of 6 models: citations where the model returns them, or the search results it consulted. 1016 links across 196 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 36 answers across every segment cited this index's own page for the category.
vendor site · JustCall55 answers · 93 citations · 13 models
vendor site · CloudTalk39 answers · 57 citations · 13 models
vendor site · Aloware38 answers · 54 citations · 11 models
vendor site · Kixie32 answers · 40 citations · 13 models
vendor site · Guideflow29 answers · 30 citations · 10 models
vendor site · HubSpot24 answers · 26 citations · 10 models
vendor site · Close24 answers · 25 citations · 11 models
vendor site · Prospeo19 answers · 21 citations · 9 models
vendor site · Klenty18 answers · 23 citations · 11 models
vendor site · Retell AI16 answers · 16 citations · 9 models
vendor site · Artisan14 answers · 14 citations · 10 models
vendor site · Skipcall14 answers · 14 citations · 9 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
44 answers · 11 models
27 answers · 10 models
23 answers · 10 models
22 answers · 9 models
21 answers · 9 models
20 answers · 10 models
16 answers · 9 models
15 answers · 8 models
14 answers · 9 models
13 answers · 9 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best sales dialer”, “sales dialer”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| CloudTalk cloudtalk.io | 22% | 358 | 2,900 | 62 | 95,515 | $1,909 | 119 | 3 |
| JustCall justcall.io | 12% | 153 | 8,100 | 178 | 587,743 | $127 | 120 | 1 |
| Kixie PowerCall kixie.com | 10% | 73 | 390 | 2 | 22,926 | 6 | ||
| Orum orum.com | 8% | 72 | 6,600 | 168 | 3,655 | 3 | ||
| Aloware aloware.com Aloware 6%, Aloware Power Dialer 2% | 8% | 47 | 2,900 | 13 | 27,544 | $442 | 24 | 1 |
| KrispCall krispcall.com | 6% | 15 | ||||||
| Nooks nooks.ai | 4% | 54 | 110,000 | 20,242 | 36,674 | 78 | 4 | |
| PhoneBurner phoneburner.com | 4% | 68 | 1,900 | 28 | 10,321 | 16 | ||
| HubSpot parent site HubSpot Sales Hub 4% | 4% | 693 | 368,000 | 9,776 | ||||
| Allo withallo.com | 4% | 16 | 27,100 | 2,116 | 408,256 | $5,051 | 42 |
Google's top ten for the two searches hold 15 sites; 5 of them are among the sites the models cited here (aloware.com, close.com, cloudtalk.io, justcall.io, retellai.com). The first result for “best sales dialer” is aloware.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best sales dialer for a mid-market B2B company?”Paraphrase“Which outbound calling platform for sales teams would you recommend to a mid-sized B2B company?”Comparative“What are the top sales dialers and how do they differ?”Budget-constrained“What is the best sales dialer for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a sales dialer. What should we look at?”Negative“Which sales dialers should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Genesys read as Genesys Cloud CX
HubSpot read as HubSpot Sales Hub
Kixie read as Kixie PowerCall
Ooma read as Ooma Office
Outreach read as Outreach Voice
Outreach.io read as Outreach Voice
SalesLoft read as Salesloft Dialer
Salesforce Dialer read as Salesforce Sales Dialer
Salesloft read as Salesloft Dialer
Unresolved, counted raw
AutoReach
Close.com Power Dialer
DialerHQ
Fenero
Freshsales Dialer
Gong Dialer
HelloAirDial
HubSpot Call Tracking Software
HubSpot Calling
Outreach Dialer
Quack
Sales Dialers Pro
SalesDialers.com / ProspectBoss
Salesforce
Salesforce High Velocity Sales
Superagi
Toky
Discontinued, still offered
No shut-down product was recommended here.