AI Indexes
GTM AI Index
Index › Products › JustCall · October 2026 Edition
7 categories · Ranked

JustCall

155Judge labels
34First choices
12Negative labels
14 / 14Models named it
7Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
37% in Dialers for small business buyers
Rank 2 of 75 in the mid-market standingaccepted challenger
3 of 14 models made it the first choice on the direct prompt; 2% of its 43 labels there were negative.
What the models named instead of JustCall →
By buyer segmentStrongest at small business.
In dialers · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named JustCall for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Sales dialers and callingSales12%2 of 752%43accepted challenger▼−5Since September 2026: 14% → 9%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Contact center platformsCustomer0%36 of 8633%3under 10 labels · led by Five9 at 18%
Conversational intelligence and call recordingSales0%37 of 9133%3under 10 labels · led by Avoma at 41%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
AI voice agentsCustomer0%79 of 10350%2under 10 labels · led by Retell AI at 27%
Call tracking platformsMarketing0%41 of 630%1under 10 labels · led by CallRail at 43%
Contact center quality assuranceCustomer0%69 of 810%1under 10 labels · led by EvaluAgent at 28%
SMS and WhatsApp marketing platformsMarketing0%73 of 1110%1under 10 labels · led by Customer.io at 17%

Movement

Since September 2026, JustCall held within the floor in all seven categories: no change cleared 11 points.

Best category · Dialers · by segment

Small business▲+16Since September 2026: 18% → 34%, +16 points. Past the 11-point floor: movement. Read over the models both editions asked.
34%from 18% in September 2026
Cleared the floor by 5 pointsRank 2 → 1 of 68
Mid-market▼−5Since September 2026: 14% → 9%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
9%from 14% in September 2026
Inside the floor by 6 pointsRank 3 → 2 of 72
Enterprise▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 0% in September 2026
Inside the floor by 7 pointsRank 21 → 13 of 67

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Dialers14%9%▼−5Since September 2026: 14% → 9%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 3 → 2 of 75
Contact center0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 36 of 86, unchanged
Conversation intel0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 28 → 37 of 91
AI voice agents0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 79 of 103, unchanged
Call tracking0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 41 of 63, unchanged
Contact center QA0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 69 of 81, unchanged
SMS & WhatsApp0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 73 of 111, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated JustCall across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.513116
GPT-5.4 mini01001
Gemini 3.5 Flash03003
Perplexity Sonar12205
Grok 4.1 Fast12115
Mistral Small02103
DeepSeek V4 Flash21205
Llama 4 Maverick00202
Qwen 3.7 Flash00101
Kimi K204206
GLM 4.7 FlashX14106
MiniMax M2.511013
GPT-6 Luna10102
Muse Glimmer 30B13116

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct25 labels10
Paraphrase33 labels9
Comparative39 labels9not counted in share
Budget-constrained34 labels11
Scale-constrained13 labels4
Negative11 labelsNone
First choiceAlternativeMentionNegative155 labels in all, every segment counted; 34 of the 43 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Shortlist 3-5 (e.g., JustCall for balanced teams, Orum for parallel dialing, Aircall for phone-system integration).” Grok 4.1 Fast · Dialers · scale prompt · first choice
“### 1. JustCall ... Best For: Outbound teams of 50-500 sellers needing dialer, SMS, and AI on one platform” MiniMax M2.5 · Dialers · comparative prompt · first choice
“JustCall or Kixie give the best balance of power dialing, SMS, and CRM integration at a moderate price.” DeepSeek V4 Flash · Dialers · comparative prompt · first choice
“For most mid-market B2B companies (teams of 10–50 SDRs), JustCall is the strongest all-around choice” DeepSeek V4 Flash · Dialers · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“"What I'd avoid for predictable cost at scale- Aircall, JustCall, CloudTalk, RingCentral"” Muse Glimmer 30B · Dialers · negative prompt · hard negative
“more affordable than business-focused tools like JustCall ($0.49/min) or Aircall ($0.99/min)” MiniMax M2.5 · AI voice agents · budget prompt · soft negative
“56% of customers express dissatisfaction with the limited customization options” Claude Haiku 4.5 · Contact center · negative prompt · soft negative
“lacking deep AI analysis” Grok 4.1 Fast · Conversation intel · comparative prompt · soft negative

Named alongside

The products named in the same answers as JustCall, over the 155 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and JustCall was named but was not.
ShowHide
ProductSame answerTook the first choice insteadHead to head
Aircall86 of 1555Not among the top eight
Orum37 of 1554Compare →
Five926 of 1551Not among the top eight
Close24 of 1553Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named JustCall. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 153 of the 155 answers that named JustCall and are not a share of its labels.

Domains cited

justcall.ioYour site117
cloudtalk.io93
guideflow.com65
aloware.com56
close.com43
kixie.com43
blog.hubspot.com42
prospeo.io37
learn.g2.com35
g2.com33

447 of the 564 domain citations in answers naming JustCall came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

justcall.io ranks first on Google for the category's searches. In the answers, JustCall takes 12% of first choices and CloudTalk takes 22%.
ShowHide

In search

Google, US estimates
Position for “sales dialer”
1
Position for “best sales dialer”
6
Searches for its name, Google
8,100 a month (“justcall”)
AI search demand for its name, est.
178 a month
Organic visits to its site
about 587,743 a month
Searches its site ranks for
36,809 · 1,163 in the top three
Sites linking to it
4,005
Paid Google search
2 searches its ads show for, about 16 clicks and $127 a month (estimate)
Ads on GoogleDetailLess
120+ ads · 109 text, 7 video, 4 image · 120 shown in the last 30 days

First shown December 2021, as SaaS Labs US, Inc, verified. Ads started 2025-10 to 2026-09: 18 in the year, 102 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
12%
rank 2 of 75 in dialers
Segment leader
22%
CloudTalk
First choices
34 across its categories
Named in
155 answers
Its own site cited
in 153 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on justcall.io
5,447
subdomains included
Content
962
counted in the table below
Documentation
1,054
Product · Integration
195 · 69
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog571112026-09-25CRM, Dialers
Comparison24922026-09-04
Glossary or explainer5602024-09-01CRM
Template or tool3102023-08-23
Case study2802023-01-20
Report or ebook1802022-10-04
Conference or event802026-06-05
Webinar or virtual event1undated
How it is countedHide how it is counted

Every page justcall.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name CRM (12); 2 name its categories the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow JustCall

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

JustCall is its own company.
ShowHide

In its own words

Stated by the vendor, not checked
Positioning
AI-powered phone and SMS platform built for sales and support teams
For
sales and support teams
Price stated
Starting from $29/Month; Team $29 per user/month, billed annually; Pro $49 per user/month, billed annually; Pro Plus $89 per user/month, billed annually; Business Request a Quote justcall.io/pricing
Starting price
29 justcall.io/pricing
Free plan or trial
No credit card required; 14 days of JustCall AI on us; Start Free Trial justcall.io
Integrations claimed
100 justcall.io
Certifications
SOC 2 Type 1 reportEnterprise-grade compliance (HIPAA, GDPR, etc.)CSA STAR Level 1HIPAAISO/IEC 27001 SoAISO/IEC 27001:2022PCI DSS v4.0.0SOC 2
Customers named
Yellowstone LocalGoStudentCirrusAvalon pharmacyApollo InsuranceYellowstoneSCSP SolarCirrusLED
Not stated on the pages read
Hosting

What JustCall's own pages state, read September 28, 2026: justcall.io, justcall.io/pricing, trust.justcall.io, justcall.io/platform, justcall.io/customer-stories. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when JustCall's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as JustCall, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for JustCall by email, built from the raw record of the edition. It shows:

  • where JustCall is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name JustCall, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at justcall.io is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.

Badges

Wins only: a badge exists where JustCall is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHide

JustCall is among the products AI models recommend first in Sales dialers and calling this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges
Among AI models' top three in Sales dialers and calling, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/sales/sales-dialers-and-calling/"><img src="https://gtm-ai-index.com/badges/2026-10/justcall--sales-dialers-and-calling-wide.svg" alt="Among AI models' top three in Sales dialers and calling, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Sales dialers and calling standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides
Among AI models' top three in Sales dialers and calling, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/sales/sales-dialers-and-calling/"><img src="https://gtm-ai-index.com/badges/2026-10/justcall--sales-dialers-and-calling-square.svg" alt="Among AI models' top three in Sales dialers and calling, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Sales dialers and calling standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer
Among AI models' top three in Sales dialers and calling, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/sales/sales-dialers-and-calling/"><img src="https://gtm-ai-index.com/badges/2026-10/justcall--sales-dialers-and-calling-compact.svg" alt="Among AI models' top three in Sales dialers and calling, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Sales dialers and calling standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.