GTM AI Index
Index › Sales › Dialers › Small business › September 2026 Edition

Sales dialers and calling for small business buyers

Asked as “sales dialer”, and as “outbound calling platform for sales teams”, on behalf of a small B2B company. 50 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
CloudTalk
Contested
28% of first choices, contested.
ShowinginAll 73 categories →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small businessCloudTalk28%ContestedThis pageMid-marketAloware18%ContestedStanding →EnterpriseOutreach20%ContestedStanding →

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01CloudTalk28%3%38accepted challenger
02JustCall18%11%44accepted challenger
03Kixie16%9%32accepted challenger
04Allo14%5%22accepted challenger
05Aircall6%29%28criticized challenger
06Aloware4%13%15accepted challenger
07Dialpad2%18%17accepted challenger
Show the two products at 0%, ordered by negative rate
09Orum0%67%15criticized challenger
08PhoneBurner0%37%30criticized challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Head to head
Aloware vs CloudTalkAloware vs JustCallCloudTalk vs JustCall

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01CloudTalk28%
02JustCall18%
03Kixie16%
04Allo14%
05Aircall6%
06Aloware4%
07Dialpad2%
08PhoneBurner0%
09Orum0%

02What they warned about

Two of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Grok 4.1 Fast, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
PhoneBurner
37%
11 of 30 labels negative · 7 of 12 models · 5 hard negative
“Dialers to Avoid ... **PhoneBurner** - **Why skip:** Described as "overpriced legacy technology riding on past reputation"” Qwen 3.7 Flash, negative prompt
Aircall
29%
8 of 28 labels negative · 5 of 12 models · 3 hard negative
“**Why avoid/caution**: SMBs report feeling trapped; always get written cancellation terms upfront.” Grok 4.1 Fast, negative prompt
Orum
67%
10 of 15 labels negative · 5 of 12 models · 3 hard negative
“**Avoid:** Enterprise platforms like Salesloft, Outreach, or Orum for small teams” Kimi K2, direct prompt
Five9
100%
4 of 4 labels negative · 4 of 12 models · 1 hard negative
“Very expensive (50-seat minimum, $119–$159/user/mo), 36-month contracts, frequent billing disputes, audio quality issues, complex implementation” MiniMax M2.5, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

21 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 173 links across 67 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

cloudtalk.io
vendor site · CloudTalk10 answers · 27 citations · 3 models
trellus.ai
vendor site · Trellus8 answers · 11 citations · 2 models
justcall.io
vendor site · JustCall6 answers · 9 citations · 3 models
croclub.com
6 answers · 6 citations · 2 models
withallo.com
5 answers · 9 citations · 2 models
kixie.com
vendor site · Kixie5 answers · 7 citations · 2 models
aloware.com
vendor site · Aloware5 answers · 6 citations · 2 models
skipcall.io
vendor site · Skipcall5 answers · 5 citations · 2 models
learn.g2.com
4 answers · 4 citations · 2 models
zeeg.me
vendor site · Zeeg4 answers · 4 citations · 1 model
pipeline.zoominfo.com
vendor site · ZoomInfo3 answers · 4 citations · 1 model
11x.ai
vendor site · 11x3 answers · 3 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

cloudtalk.io/blog/dialers-for-cold-calling
7 answers · 2 models
croclub.com/tools/best-sales-dialer-software
6 answers · 2 models
aloware.com/blog/the-8-best-sales-dialers
5 answers · 2 models
cloudtalk.io/blog/best-ai-sales-dialer-software
5 answers · 2 models
cloudtalk.io/blog/best-auto-dialer-software-for-small-businesses
5 answers · 2 models
skipcall.io/en/blog/best-sales-dialer-software
5 answers · 2 models
trellus.ai/post/best-sales-dialer-software
5 answers · 2 models
withallo.com/blog/best-power-dialers
5 answers · 2 models
11x.ai/guides/sales-dialer-tools-b2b-sales-teams
3 answers · 2 models
cloudtalk.io/blog/best-power-dialer-providers
3 answers · 1 model

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best sales dialer for a small B2B company?”Paraphrase“Which outbound calling platform for sales teams would you recommend to a small business that sells to other businesses?”Comparative“What are the top sales dialers for a small team and how do they differ?”Budget-constrained“What is the best sales dialer for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a sales dialer. What should we look at?”Negative“Which sales dialers should a small business avoid or be cautious about?”
Claude Haiku 4.5CloudTalk
Two alternativesCallHippo, PhoneBurner
Aircall, DialpadChanged
One alternativeRingCentral Events
against: Five9, TwilioAllo
Two alternativesAloware, Kixie
JustCall, Kixie
Two alternativesCallHippo, Ringover
against: Oomano first choiceagainst: Dialpad
GPT-5.4 miniClose
Two alternativesJustCall, Salesfinity
AircallChanged
One alternativeCloudTalk
JustCall, PhoneBurner
Four alternativesAircall, Close, Kixie, RingCentral Events
Close
One alternativeProspectBoss / SalesDialers.com
no first choicenothing named
Gemini 3.5 FlashJustCall
Five alternativesAloware, Apollo.io, Close, PhoneBurner, Trellus
against: Nooks, OrumJustCallHeld
Three alternativesAloware, CloudTalk, PhoneBurner
JustCall, PhoneBurner
Three alternativesAllo, Close, Kixie
against: Nooks, OrumMyphoner
Four alternativesAllo, CallHub, HelloAirDial, KrispCall
against: Nooks, Orum, PhoneBurnerKixie
Five alternativesAircall, Apollo.io, CloudTalk, Nooks, Orum
against: Avaya, Genesys Cloud, NICE CXone, Nooks, Orum, Talkdesk
Perplexity SonarCloudTalk
Two alternativesKixie, KrispCall
CloudTalkHeld
Two alternativesApollo.io, JustCall
Allo
Four alternativesAircall, CloudTalk, JustCall, Kixie
against: PhoneBurnerCloudTalk, JustCall
One alternativeKrispCall
against: Allono first choicenothing named
Grok 4.1 FastKixie
Four alternativesAloware, CloudTalk, Dialpad, JustCall
against: Orum, PhoneBurner, SalesloftCloudTalkChanged
One alternativeDialpad
against: Aircall, JustCall, Kixie, NextivaAllo
Four alternativesCloudTalk, JustCall, Kixie, MightyCall
against: Aloware, PhoneBurnerAllo
Three alternativesJustCall, Kixie, Ooma Office
against: CloudTalkAloware, CloudTalk, Kixie
One alternativeJustCall
against: Five9, MightyCallagainst: Aircall, CallHippo, JustCall, PhoneBurner
Mistral SmallAloware
Four alternativesCloudTalk, KrispCall, PhoneBurner, Skipcall
CloudTalkChanged
Three alternativesAircall, JustCall, OpenPhone
against: Outreach, PhoneBurner, SalesloftAllo
Three alternativesCloudTalk, JustCall, Kixie
Allo
Three alternativesJustCall, Ooma Office, RingCentral RingCX
against: Dialpadno first choiceagainst: Aircall, CallFire, Kixie, MightyCall, PhoneBurner
DeepSeek V4 FlashJustCall
Four alternativesAircall, Aloware, CloudTalk, Kixie
against: PhoneBurnerCloudTalkChanged
Two alternativesAircall, JustCall
against: Kixie PowerCallAllo
Four alternativesAircall, CloudTalk, JustCall, Kixie
against: OrumAllo
Three alternativesOoma Office, PowerDialer.ai, RingCentral Events
against: Aircall, JustCallno first choiceagainst: JustCallagainst: 8x8, Aircall, ConnectAndSell, Kixie, MonsterConnect, PowerDialer.ai, ProspectBoss, RingCentral Events
Llama 4 Maverickno first choiceCloudTalk, FreJunChangedno first choiceOoma Office
Three alternativesAllo, Kixie, RingCentral RingCX
no first choicenothing named
Qwen 3.7 FlashAircall, JustCall
Three alternativesDialSheet, Orum, PhoneBurner
CloudTalkChanged
Two alternativesAircall, Nextiva
Allo
Four alternativesCloudTalk, JustCall, Kixie, PhoneBurner
against: Mojo, Orum, Retell AIAllo, Kixie
One alternativeOoma Office
against: Hot Prospector, RingCentral RingCX, Voicentno first choiceagainst: Nooks, PhoneBurner, ProspectBoss
Kimi K2JustCall, Kixie
Three alternativesAircall, CloudTalk, Dialpad
against: Orum, Outreach, SalesloftCloudTalkChanged
Two alternativesDialpad, JustCall
against: Aircall, Orum, PhoneBurner, RingCentral Events, TalkdeskAllo
Four alternativesAircall, CloudTalk, JustCall, MightyCall
Allo
Four alternativesClose, CloudTalk, Dialpad, JustCall
against: Aircall, Orum, PhoneBurnerKixie
Four alternativesAircall, CloudTalk, Dialpad, JustCall
against: Five9against: JustCall, Nextiva, RingCentral Events
GLM 4.7 FlashXDialSheet, JustCall
Three alternativesCloudTalk, Dialpad, Myphoner
CloudTalkChanged
Two alternativesAircall, Ringover
Aloware
Three alternativesCloudTalk, JustCall, MightyCall
Allo
Two alternativesJustCall, PowerDialer.ai
no first choicenothing named
MiniMax M2.5JustCall, Kixie
Three alternativesAloware, Apollo.io, CloudTalk
CloudTalkChanged
Two alternativesDialpad, JustCall
against: AircallAllo
Three alternativesCloudTalk, JustCall, Skipcall
Allo, CloudTalkagainst: Dialpad, Loops, RingCentral RingCXno first choiceagainst: Aloware, Five9
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:04yes76 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:58yes44 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:43yes826 s
Direct recommendationPerplexity Sonarsonar2026-09-14 23:32yes206 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:30yes010 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 00:15yes04 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:15yes038 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:14yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:24yes027 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:49yes030 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:59yes072 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:25yes022 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:01no05 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:27yes26 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:44yes1019 s
ParaphrasePerplexity Sonarsonar2026-09-15 03:45yes205 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:06yes09 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 00:34yes08 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:18yes056 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:20yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:53yes025 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:47yes026 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:22yes033 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:34yes015 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:57yes78 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:38yes58 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:28yes1926 s
ComparativePerplexity Sonarsonar2026-09-15 02:48yes208 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:48yes08 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 03:22yes010 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 03:30yes046 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:58yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:52yes032 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:21yes054 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:35yes023 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:31yes011 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:51yes98 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:25yes26 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:21yes1617 s
Budget constrainedPerplexity Sonarsonar2026-09-15 00:46yes205 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:10yes08 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:07yes08 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:50yes057 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:33yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:56yes018 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:51yes052 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:12yes030 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:29yes024 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:56no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 05:03no07 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:44yes1227 s
Scale constrainedPerplexity Sonarsonar2026-09-15 03:47yes209 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-14 23:22yes08 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:47no05 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 03:23yes037 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:57yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:24no039 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:23yes032 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:52yes054 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:58yes015 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:39yes1310 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:27yes46 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:08yes1824 s
Negative framingPerplexity Sonarsonar2026-09-14 23:15yes206 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:56yes09 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 04:25yes011 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:15yes093 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:50yes01 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:41yes030 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:35yes041 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:18yes034 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:13yes017 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
None. Every name in this category resolved on its own.
Unresolved, counted raw
2X Connect
FreJun
Freshsales Dialer
Genesys Cloud
HelloAirDial
Outbound.io
Power Dialer.ai
Twilio
Voicent
Discontinued, still offered
No shut-down product was recommended here.

Also in sales

The other categories of this function, with the leader in each.
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