AI Indexes
GTM AI Index
Index › Products › Orum · October 2026 Edition
1 category · Ranked

Orum

75Judge labels
8First choices
20Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
8% in Dialers for mid-market buyers
Rank 4 of 75 in the mid-market standingaccepted challenger
2 of 14 models made it the first choice on the direct prompt; 23% of its 30 labels there were negative.
What the models named instead of Orum →
By buyer segmentRead the same way at every buyer size.
In dialers · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Orum for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Sales dialers and callingSales8%4 of 7523%30accepted challenger▼−2Since September 2026: 7% → 5%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Orum held within the floor in its one category: no change cleared 11 points.

Best category · Dialers · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 56 → 52 of 68
Mid-market▼−2Since September 2026: 7% → 5%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
5%from 7% in September 2026
Inside the floor by 9 pointsRank 6 → 7 of 72
Enterprise▼−7Since September 2026: 7% → 0%, −7 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 7% in September 2026
Inside the floor by 4 pointsRank 6 → 19 of 67

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Dialers7%5%▼−2Since September 2026: 7% → 5%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 6 → 4 of 75

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Orum across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.501001
GPT-5.4 mini01001
Gemini 3.5 Flash31026
Perplexity Sonar02002
Grok 4.2001113
Mistral Small00000
DeepSeek V4 Flash02114
Llama 4 Maverick00000
Qwen 3.7 Flash00202
Kimi K211103
GLM 4.7 FlashX00011
MiniMax M2.501001
GPT-6 Luna20114
Muse Glimmer 30B00112

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct16 labels4
Paraphrase7 labels3
Comparative19 labels5not counted in share
Budget-constrained5 labels1
Scale-constrained13 labelsNone
Negative15 labels1not counted in share
First choiceAlternativeMentionNegative75 labels in all, every segment counted; 8 of the 14 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best for High-Volume, High-Velocity Outbound: Orum or Nooks... It is the industry standard for parallel dialing.” Gemini 3.5 Flash · Dialers · paraphrase prompt · first choice
“The enterprise-grade pioneer of AI parallel dialing... Unmatched connect rates due to its Living Data Network” Gemini 3.5 Flash · Dialers · direct prompt · first choice
“The market is shifting toward AI-powered parallel dialers like Nooks and Orum for high-velocity B2B sales” Kimi K2 · Dialers · comparative prompt · first choice
“My default pick: Orum—if you mean a dedicated dialer for a mid-market B2B team” GPT-6 Luna · Dialers · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Labeled overpriced ($250/user/mo min. 3 users). Frequent reports of bugs, dropped calls, and poor audio quality” Grok 4.20 · Dialers · negative prompt · hard negative
“Orum (parallel\u2011calling tool) | Poor connectivity and incorrect prospect matching disrupt calls.” GLM 4.7 FlashX · Dialers · negative prompt · hard negative
“"Orum - Parallel dialing at scale creates massive compliance and reputation risks"” Muse Glimmer 30B · Dialers · negative prompt · hard negative
“Popular B2B dialers designed for venture-backed startups (like Orum or Nooks) are incredibly powerful, but they are priced for the enterprise market” Gemini 3.5 Flash · Dialers · negative prompt · soft negative

Named alongside

The products named in the same answers as Orum, over the 75 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Orum was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Aircall30 of 750Not among the top eight
Five927 of 755Not among the top eight
Salesloft Dialer22 of 752Not among the top eight
RingCentral Events17 of 750Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Orum. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 72 of the 75 answers that named Orum and are not a share of its labels.

Domains cited

justcall.io42
aloware.com37
cloudtalk.io32
guideflow.com31
artisan.co26
prospeo.io23
kixie.com22
close.com21
retellai.com20
blog.hubspot.com17

271 of the 271 domain citations in answers naming Orum came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

orum.com is not in Google's top ten for any of the category's searches. In the answers, Orum takes 8% of first choices and CloudTalk takes 22%.
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In search

Google, US estimates
Position for “sales dialer”
–
not in the top ten
Position for “best sales dialer”
–
not in the top ten
Searches for its name, Google
6,600 a month (“orum”)
AI search demand for its name, est.
168 a month
Organic visits to its site
about 3,655 a month
Searches its site ranks for
409 · 51 in the top three
Sites linking to it
1,181
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
13 ads · 10 text, 2 image, 1 video · 3 shown in the last 30 days

First shown March 2022, as Orum, verified. Ads started 2025-10 to 2026-09: 7 in the year, 6 before.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
8%
rank 4 of 75 in dialers
Segment leader
22%
CloudTalk
First choices
8 across its categories
Named in
75 answers
Its own site cited
in 72 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

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Addresses on orum.com
397
subdomains included
Content
293
counted in the table below
Documentation
0
Product · Integration
9 · 9
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog18302025-11-10Dialers, CRM
Conference or event3602025-08-14
Podcast or video28undated
Case study21undated
Webinar or virtual event1302025-10-30
Comparison602025-05-23
Template or tool402026-02-23
Report or ebook102023-06-28
Glossary or explainer102024-04-16

Most recent

How it is countedHide how it is counted

Every page orum.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Follow Orum

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Orum is its own company.
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In its own words

Stated by the vendor, not checked
Positioning
A crew of AI agents that supercharge every sales rep
For
sales reps
Price stated
Pricing is per user, billed annually, with options for lighter-use roles and enterprise needs. orum.com
Free plan or trial
Our free trial is limited to 500 dials. orum.com/pricing
Certifications
SOC 2 TYPE IIISO CERTIFIEDGDPR READYUS Data Protection ReadyData Privacy FrameworkISO-27001:2022ISO 27017:2015ISO 27018:2019
Customers named
OnBoardAbnormal SecurityPunch!ShipStationAbstrakt MarketingLevelUp LeadsQTSDatarails
Not stated on the pages read
Starting price, integrations, hosting

What Orum's own pages state, read September 28, 2026: orum.com, orum.com/pricing, trust.orum.com, orum.com/platform/scout, orum.com/customer-stories. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Orum's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Orum, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Orum by email, built from the raw record of the edition. It shows:

  • where Orum is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Orum, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.

A verification link goes to your work email; an address at orum.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.