AI Indexes
GTM AI Index
Index › Products › Close · October 2026 Edition
5 categories · Ranked

Close

72Judge labels
4First choices
7Negative labels
14 / 14Models named it
5Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
5% in Dialers for small business buyers
Rank 24 of 75 in the mid-market standing
0 of 14 models made it the first choice on the direct prompt; 12% of its 8 labels there were negative.
By buyer segmentRead the same way at every buyer size.
In dialers · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Close for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Sales dialers and callingSales0%24 of 7512%8under 10 labels · led by CloudTalk at 22%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
CRMRevenue operations0%58 of 6450%4under 10 labels · led by HubSpot CRM at 59%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Sales engagement platformsSales0%22 of 660%2under 10 labels · led by Apollo.io at 35%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Customer success platformsCustomer0%20 of 490%1under 10 labels · led by ChurnZero at 42%newNew since September 2026: not ranked then, 0% now.
Lead routing and managementSales0%33 of 1110%1under 10 labels · led by LeadAngel at 26%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, Close held within the floor in all five categories: no change cleared 11 points.

Best category · Dialers · by segment

Small business▲+2Since September 2026: 4% → 6%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
6%from 4% in September 2026
Inside the floor by 9 pointsRank 7 → 5 of 68
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 20 → 24 of 72
EnterprisenewNew since September 2026: not ranked then, 0% now.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 60 of 67, unchanged

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Dialers0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 20 → 24 of 75
CRM0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 15 → 58 of 64
Sales engagement0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 14 → 22 of 66
Customer success0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 20 of 49, unchanged
Lead routing0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 56 → 33 of 111

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Close across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500000
GPT-5.4 mini00000
Gemini 3.5 Flash02002
Perplexity Sonar01102
Grok 4.2002114
Mistral Small00101
DeepSeek V4 Flash00000
Llama 4 Maverick00000
Qwen 3.7 Flash02013
Kimi K200000
GLM 4.7 FlashX00011
MiniMax M2.501001
GPT-6 Luna00101
Muse Glimmer 30B01001

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct21 labels2
Paraphrase11 labels1
Comparative17 labels1not counted in share
Budget-constrained9 labels1
Scale-constrained3 labelsNone
Negative11 labelsNone
First choiceAlternativeMentionNegative72 labels in all, every segment counted; 4 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Noted by G2 as a standout auto dialer platform, suggesting strong outbound workflow integration.” Perplexity Sonar · Dialers · comparative prompt · alternative
“Simple sequencing + CRM on a low monthly floor: SmartReach/Close starting ~$29–$45/user/mo.” Muse Glimmer 30B · Sales engagement · budget prompt · alternative
“Look for native dialers (e.g., dialing directly inside Close, HubSpot, or Salesforce)” Gemini 3.5 Flash · Dialers · negative prompt · alternative
“Built-in CRM + power dialer... Teams wanting dialer + CRM without extra tools.” Grok 4.20 · Dialers · direct prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Trustpilot labels it "one of the worst."” Grok 4.20 · CRM · negative prompt · hard negative
“If you are not actively dialing hundreds of calls a day, Close is often viewed as less intuitive and more rigid than its competitors.” Qwen 3.7 Flash · CRM · negative prompt · soft negative
“Close is highly rated for CRM\u2011driven dialing but its mobile app is limited; WhatsApp integration is absent.” GLM 4.7 FlashX · Dialers · negative prompt · soft negative

Named alongside

The products named in the same answers as Close, over the 72 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Close was named but was not.
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ProductSame answerTook the first choice insteadHead to head
HubSpot Sales Hub27 of 727Not among the top eight
JustCall24 of 727Not among the top eight
Pipedrive23 of 723Not among the top eight
Apollo.io17 of 7210Not among the top eight
Kixie PowerCall17 of 725Not among the top eight
PhoneBurner15 of 721Not among the top eight
Zoho CRM15 of 720Not among the top eight
Aircall14 of 721Not among the top eight
Salesforce Sales Cloud11 of 722Not among the top eight
Outreach11 of 720Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Close. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 68 of the 72 answers that named Close and are not a share of its labels.

Domains cited

blog.hubspot.com26
cloudtalk.io24
guideflow.com24
close.comYour site22
g2.com22
justcall.io22
aloware.com20
pipeline.zoominfo.com20
learn.g2.com19
prospeo.io18

195 of the 217 domain citations in answers naming Close came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

close.com ranks 9 on Google for the category's searches. In the answers, Close takes 0% of first choices and CloudTalk takes 22%.
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In search

Google, US estimates
Position for “sales dialer”
9
Position for “best sales dialer”
–
not in the top ten
Searches for its name, Google
368,000 a month (“close”)
AI search demand for its name, est.
1,940,083 a month
Organic visits to its site
about 168,266 a month
Searches its site ranks for
13,657 · 292 in the top three
Sites linking to it
9,542
Paid Google search
1 searches its ads show for, about 384 clicks and $2,188 a month (estimate)
Ads on GoogleDetailLess
66 ads · 41 text, 18 image, 7 video · 18 shown in the last 30 days

First shown May 2023, as Elastic Inc., verified. Ads started 2025-10 to 2026-09: 30 in the year, 36 before. 24 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
0%
rank 24 of 75 in dialers
Segment leader
22%
CloudTalk
First choices
4 across its categories
Named in
72 answers
Its own site cited
in 68 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on close.com
2,241
subdomains included
Content
1,194
counted in the table below
Documentation
487
Product · Integration
0 · 280
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog89382026-09-28CRM, Dialers
Glossary or explainer20902026-02-17CRM, Dialers
Comparison4922026-07-29CRM
Case study1402025-05-15CRM
Report or ebook1402020-05-27CRM
Conference or event602023-12-20
Webinar or virtual event502020-03-03
Template or tool3undatedCRM
Podcast or video102023-12-15
How it is countedHide how it is counted

Every page close.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Close

What the judge wrote, as written, with how often. The vendor table decides that these count as Close; a claim can dispute any of them.
Close CRM 3Close.com 1

Follow Close

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Close is its own company.
ShowHide

In its own words

Stated by the vendor, not checked
Positioning
The sales CRM built for calling, emailing, texting, automation and action
For
teams that sell
Price stated
Try for free close.com
Starting price
9 close.com/pricing
Free plan or trial
Try for free; No credit card required close.com
Integrations claimed
100 close.com
Certifications
SOC2 Type 2 compliance
Customers named
FollowUp.comSisuClientMatchmaking.comFlatiron SchoolVIP IgniteCareer EvolvedGiveffectDevvo
Not stated on the pages read
Hosting

What Close's own pages state, read September 28, 2026: close.com, close.com/pricing, trust.close.com, close.com/customers, close.com/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Close's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Close, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Close by email, built from the raw record of the edition. It shows:

  • where Close is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Close, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.

A verification link goes to your work email; an address at close.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.