Field sales tools
Asked as “field sales tool”, and as “route planning and mapping app for outside sales reps”, on behalf of a mid-market B2B software company. 50 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each. Added to the September 2026 Edition; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b), not the claude-opus-5 judge of the earlier categories: how the two compare.
Standing · first-choice share
38%
Contested · Spotio 14%
38Badger Maps14Spotio12HubSpot Sales Hub36others
38% of first choices, contested.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
Show the three products at 0%, ordered by negative rate
09
Salesforce Sales Cloud0%36%14criticized challengernewNew since September 2026: not ranked then, 0% now.
Salesforce Sales Cloud0%36%14criticized challengernewNew since September 2026: not ranked then, 0% now.The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
0809Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Badger Maps38%
Badger Maps38%02Spotio14%
Spotio14%03HubSpot Sales Hub12%
HubSpot Sales Hub12%04Map My Customers6%
Map My Customers6%05SalesRabbit4%
SalesRabbit4%06Zoho CRM4%
Zoho CRM4%07Salesforce0%
Salesforce0%08Salesforce Maps0%
Salesforce Maps0%09Salesforce Sales Cloud0%
Salesforce Sales Cloud0%What they warned about
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Spotio22%
10 of 45 labels negative · 7 of 6 models · 2 hard negative
“Users report significant call problems, including missed connections and being flagged as spam... very low rating of 2.2, indicating widespread dissatisfaction” Mistral Small, negative prompt
Salesforce Sales Cloud36%
5 of 14 labels negative · 5 of 6 models · 1 hard negative
“Extremely **expensive**... **Steep learning curve**, complex setups, and overwhelming for field reps.” Grok 4.20, negative prompt
Badger Maps10%
5 of 52 labels negative · 5 of 6 models
“**Badger Maps** is more purpose-built, but it’s a bigger expense: its Business plan is listed at **$58 per user/month billed annually**” GPT-6 Luna, budget prompt
SalesRabbit22%
5 of 23 labels negative · 5 of 6 models
“user reviews highlight problems with navigation, security complexities, and a less intuitive mobile experience” Mistral Small, negative prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the six in this edition.
Sites the answers cite
79 of 84 answers in this category came back with a source list, from 14 of 6 models: citations where the model returns them, or the search results it consulted. 1057 links across 224 sites, every framing counted. Ranked by the number of answers carrying the site or page.
vendor site · Spotio61 answers · 146 citations · 13 models
45 answers · 78 citations · 13 models
vendor site · Pipeline CRM39 answers · 46 citations · 12 models
vendor site · Map My Customers34 answers · 39 citations · 13 models
vendor site · Guideflow25 answers · 31 citations · 11 models
19 answers · 29 citations · 8 models
18 answers · 34 citations · 11 models
vendor site · Leadbeam16 answers · 20 citations · 10 models
16 answers · 17 citations · 8 models
vendor site · SourceForge15 answers · 20 citations · 10 models
vendor site · Delta Sales App15 answers · 19 citations · 10 models
vendor site · SimplyDepo13 answers · 17 citations · 9 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
36 answers · 12 models
24 answers · 11 models
24 answers · 10 models
21 answers · 10 models
20 answers · 9 models
18 answers · 10 models
17 answers · 8 models
17 answers · 11 models
15 answers · 9 models
15 answers · 8 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best field sales tool”, “field sales tool”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Badger Maps badgermapping.com | 38% | 180 | 4,400 | 47 | 25,214 | 52 | ||
| HubSpot parent site HubSpot Sales Hub 12%, HubSpot CRM 8% | 20% | 693 | 368,000 | 9,776 | ||||
| Spotio spotio.com | 14% | 151 | 2,900 | 54 | 10,223 | 25 | 3 | |
| Map My Customers mapmycustomers.com | 6% | 90 | 1,000 | 478 | 2,731 | 13 | ||
| SalesRabbit salesrabbit.com | 4% | 54 | 4,400 | 62 | 6,627 | 47 | ||
| Zoho parent site Zoho CRM 4% | 4% | 332 | 49,500 | 660 | ||||
| Pipedrive pipedrive.com | 4% | 370 | 49,500 | 598 | 418,149 | $55 | 97 | 8 |
| RepMove repmove.app | 2% | 15 | 3 | |||||
| Dock dock.us | 2% | 307 | 90,500 | 81,222 | 39,016 | 0 | ||
| Lead Mapper lead-mapper.com | 2% | 7 |
Google's top ten for the two searches hold 14 sites; 4 of them are among the sites the models cited here (guideflow.com, leadbeam.ai, pipelinecrm.com, spotio.com). The first result for “best field sales tool” is salesforce.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best field sales tool for a mid-market B2B company?”Paraphrase“Which route planning and mapping app for outside sales reps would you recommend to a mid-sized B2B company?”Comparative“What are the top field sales tools and how do they differ?”Budget-constrained“What is the best field sales tool for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a field sales tool. What should we look at?”Negative“Which field sales tools should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
HubSpot read as HubSpot Sales Hub
Unresolved, counted raw
Agile
Badger
Cegeka Field Sales App
Delta Sales
Dista
Dynamics 365 Sales mobile
Esker
Field Sales Connect
Fleetmatics (Vanrider)
HubSpot Sales
Knockio
Knockios
Oracle Fusion Cloud Sales
RepMove Flex
RepZio
RouteSavvy
RouteXL
SAP
SaaSify
Sales Navigator
Salesforce
Salesforce (Sales Cloud / Field Service)
Salesforce (Sales Cloud/Agentforce)
Salesforce Field Service Lightning
Salesforce Mobile App (for field reps)
TrackoField
Vymo
ZoomInfo Mobile
Discontinued, still offered
No shut-down product was recommended here.