Value selling tools
Asked as “value selling tool”, and as “ROI calculator and business case platform for sales”, on behalf of a mid-market B2B software company. 52 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each. Added to the September 2026 Edition; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b), not the claude-opus-5 judge of the earlier categories: how the two compare.
Standing · first-choice share
21%
Contested · The ROI Shop 13%
21Minoa13The ROI Shop12HubSpot Sales Hub54others
21% of first choices, contested.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
Show the four products at 0%, ordered by negative rate
The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
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10Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Minoa21%
Minoa21%02The ROI Shop13%
The ROI Shop13%03ValueCore12%
04HubSpot Sales Hub12%
HubSpot Sales Hub12%05Symbe8%
Symbe8%06LeveragePoint4%
LeveragePoint4%07Cuvama0%
Cuvama0%08Ecosystems0%
Ecosystems0%09Mediafly Value0%
Mediafly Value0%10Mediafly0%
Mediafly0%What they warned about
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Mediafly36%
8 of 22 labels negative · 5 of 6 models
“Mediafly (4.4 rating, most reviews): Lowest satisfaction in category for pure value selling; weak on post-sale tracking and analytics.” Grok 4.20, negative prompt
Ecosystems24%
4 of 17 labels negative · 4 of 6 models
“Full-scale value management suites (e.g., *Ecosystems*, *Cuvama*) designed for global enterprises with massive headcounts... Why to Be Cautious” Qwen 3.7 Flash, negative prompt
Conga75%
3 of 4 labels negative · 3 of 6 models
“CPQ (Configure, Price, Quote) tools like DealHub, Salesforce CPQ, and Conga ... do not directly support the core functions of value selling” Mistral Small, negative prompt
Highspot43%
3 of 7 labels negative · 2 of 6 models · 1 hard negative
“Avoid the heavy enterprise platforms (Highspot, Seismic, Showpad at $45–50+/user/mo)” DeepSeek V4 Flash, budget prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the six in this edition.
Sites the answers cite
76 of 84 answers in this category came back with a source list, from 14 of 6 models: citations where the model returns them, or the search results it consulted. 955 links across 230 sites, every framing counted. Ranked by the number of answers carrying the site or page.
41 answers · 86 citations · 12 models
vendor site · Guideflow39 answers · 45 citations · 12 models
vendor site · Minoa38 answers · 87 citations · 13 models
vendor site · SourceForge35 answers · 50 citations · 11 models
vendor site · ValueNova28 answers · 37 citations · 12 models
vendor site · Prospeo22 answers · 25 citations · 9 models
21 answers · 26 citations · 10 models
vendor site · Gartner21 answers · 23 citations · 10 models
vendor site · Mediafly15 answers · 18 citations · 10 models
13 answers · 16 citations · 8 models
13 answers · 15 citations · 8 models
vendor site · ValueVisualizer13 answers · 13 citations · 7 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
39 answers · 12 models
26 answers · 11 models
26 answers · 11 models
22 answers · 9 models
22 answers · 10 models
21 answers · 10 models
16 answers · 9 models
16 answers · 10 models
13 answers · 10 models
13 answers · 7 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best value selling tool”, “value selling tool”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Minoa minoa.io | 21% | 55 | 2,900 | 117 | 113 | 7 | ||
| HubSpot parent site HubSpot Sales Hub 12%, HubSpot CRM 8% | 19% | 693 | 368,000 | 9,776 | ||||
| The ROI Shop theroishop.com | 13% | 51 | 30 | 24 | 31 | 1 | ||
| ValueCore valuecore.ai | 12% | 69 | 320 | 0 | 5,835 | |||
| Symbe symbe.co | 8% | 60 | 301,000 | 1 | 4 | 1 | ||
| Zoho parent site Zoho CRM 8% | 8% | 332 | 49,500 | 660 | ||||
| LeveragePoint leveragepoint.com | 4% | 31 | 590 | 0 | 1,277 | 3 | ||
| Apollo.io apollo.io | 2% | 1000 | 33,100 | 396 | 111,608 | 94 | ||
| Calendly calendly.com | 2% | 219 | 368,000 | 2,824 | 292,858 | $34 | 5 | |
| Guideflow guideflow.com | 2% | 187 | 480 | 1 | 37,574 |
Google's top ten for the two searches hold 16 sites; 4 of them are among the sites the models cited here (g2.com, mediafly.com, minoa.io, slashdot.org). The first result for “best value selling tool” is zendesk.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best value selling tool for a mid-market B2B company?”Paraphrase“Which ROI calculator and business case platform for sales would you recommend to a mid-sized B2B company?”Comparative“What are the top value selling tools and how do they differ?”Budget-constrained“What is the best value selling tool for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a value selling tool. What should we look at?”Negative“Which value selling tools should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
HubSpot read as HubSpot Sales Hub
Mediafly Value360 read as Mediafly Value
Mediafly Value360 (formerly Alinean) read as Mediafly Value
Unresolved, counted raw
Calculoid
ClearView 360 Business Case Generator
DealStudio
Freshworks
Governed Google Sheets
KangaROI
LeveragPoint
Logicballs
MEDDIC
Pipedrive's free tier
Qorus
ROI Selling - ValueNavigator
ROI-Calc.com
Revium
SPIN
SaaStock
Salesforce
Salesforce Essentials
Sandler Submarine
Value Visualizer
ValueSelling Associates’ eValuePrompter
ValueSelling’s eValuePrompter
Xtensory
Zapro
Zebra
Discontinued, still offered
No shut-down product was recommended here.