Sales coaching and training
Asked as “sales coaching and training platform”, and as “sales onboarding and enablement training tool”, on behalf of a mid-market B2B software company. 54 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
Standing · first-choice share
24%
Contested · SalesHood 20%
24MindTickle20SalesHood07360Learning48others
24% of first choices, contested.
Since September 2026↗new leaderNew leader since September 2026: MindTickle (24%) replaces SalesHood (27% then, 17% now), 7 points clear, inside the 12-point floor.MindTickle leads at 24%, replacing SalesHood, which led at 27% and stands at 17% now: 7 points clear, inside the floor, so the swap reads as unsettled.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01
MindTickle24%18%51accepted challenger▲+14Since September 2026: 10% → 24%, +14 points. Past the 12-point floor: movement. Read over the models both editions asked.10% → 24%
MindTickle24%18%51accepted challenger▲+14Since September 2026: 10% → 24%, +14 points. Past the 12-point floor: movement. Read over the models both editions asked.10% → 24%02
SalesHood20%4%25accepted challenger▼−10Since September 2026: 27% → 17%, −10 points. Inside the 12-point floor: within noise. Read over the models both editions asked.27% → 17%
SalesHood20%4%25accepted challenger▼−10Since September 2026: 27% → 17%, −10 points. Inside the 12-point floor: within noise. Read over the models both editions asked.27% → 17%03
Showpad Coach7%16%19accepted challenger▲+7Since September 2026: 0% → 7%, +7 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 7%
Showpad Coach7%16%19accepted challenger▲+7Since September 2026: 0% → 7%, +7 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 7%04
Gong6%30%40criticized challenger▼−3Since September 2026: 10% → 7%, −3 points. Inside the 12-point floor: within noise. Read over the models both editions asked.10% → 7%
Gong6%30%40criticized challenger▼−3Since September 2026: 10% → 7%, −3 points. Inside the 12-point floor: within noise. Read over the models both editions asked.10% → 7%05
Avoma4%8%12accepted challenger▲+1Since September 2026: 4% → 4%, +1 point. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 4%
Avoma4%8%12accepted challenger▲+1Since September 2026: 4% → 4%, +1 point. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 4%06
Highspot2%32%38criticized challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 2%
Highspot2%32%38criticized challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 2%07
Spekit2%0%10accepted challenger▼−2Since September 2026: 4% → 2%, −2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 2%
Spekit2%0%10accepted challenger▼−2Since September 2026: 4% → 2%, −2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 2%Show the five products at 0%, ordered by negative rate
12
Seismic Enablement Cloud0%35%23criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%
Seismic Enablement Cloud0%35%23criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%11
Chorus by ZoomInfo0%20%20accepted challenger▼−4Since September 2026: 4% → 0%, −4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 0%
Chorus by ZoomInfo0%20%20accepted challenger▼−4Since September 2026: 4% → 0%, −4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 0%09
Allego0%16%25accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%
Allego0%16%25accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%08
Second Nature0%0%15accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%
Second Nature0%0%15accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%10
Hyperbound0%0%13accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%
Hyperbound0%0%13accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All ten head-to-head pages: the top five products, each against each
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
010203040506070809101112Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01MindTickle24%
MindTickle24%02SalesHood20%
SalesHood20%03Showpad Coach7%
Showpad Coach7%04Gong6%
Gong6%05Avoma4%
Avoma4%06Highspot2%
Highspot2%07Spekit2%
Spekit2%08Second Nature0%
Second Nature0%09Allego0%
Allego0%10Hyperbound0%
Hyperbound0%11Chorus by ZoomInfo0%
Chorus by ZoomInfo0%12Seismic Enablement Cloud0%
Seismic Enablement Cloud0%What they warned about
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Gong30%
12 of 40 labels negative · 9 of 6 models · 3 hard negative
“What to Avoid on a Budget Enterprise platforms like **Gong** ... cost-prohibitive” Qwen 3.7 Flash, budget prompt
Highspot32%
12 of 38 labels negative · 8 of 6 models · 3 hard negative
“and **Highspot** are powerful but cost-prohibitive for small budgets” Qwen 3.7 Flash, budget prompt
MindTickle18%
9 of 51 labels negative · 7 of 6 models · 3 hard negative
“Avoid, if budget is very limited ... Mindtickle** and **Gong** ... less attractive for a tight budget” GPT-5.4 mini, budget prompt
Seismic Enablement Cloud35%
8 of 23 labels negative · 6 of 6 models · 1 hard negative
“Too heavy and costly” DeepSeek V4 Flash, paraphrase prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the six in this edition.
Sites the answers cite
80 of 84 answers in this category came back with a source list, from 14 of 6 models: citations where the model returns them, or the search results it consulted. 1098 links across 244 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 36 answers across every segment cited this index's own page for the category.
40 answers · 47 citations · 13 models
38 answers · 71 citations · 13 models
vendor site · ZoomInfo29 answers · 44 citations · 11 models
vendor site · Hyperbound25 answers · 29 citations · 12 models
vendor site · PitchMonster24 answers · 29 citations · 11 models
vendor site · Spekit24 answers · 28 citations · 12 models
vendor site · MindTickle23 answers · 26 citations · 11 models
vendor site · Prospeo21 answers · 31 citations · 8 models
vendor site · HubSpot21 answers · 22 citations · 11 models
vendor site · Guideflow20 answers · 23 citations · 9 models
vendor site · Highspot20 answers · 23 citations · 12 models
vendor site · Dock18 answers · 19 citations · 11 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
22 answers · 10 models
21 answers · 11 models
17 answers · 9 models
17 answers · 9 models
17 answers · 9 models
15 answers · 10 models
15 answers · 8 models
15 answers · 11 models
14 answers · 10 models
14 answers · 7 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best sales coaching and training platform”, “sales coaching and training platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| MindTickle mindtickle.com | 24% | 320 | 2,900 | 60 | 4,413 | 19 | ||
| SalesHood saleshood.com | 20% | 94 | 720 | 1 | 1,628 | 0 | 3 | |
| Showpad Coach showpad.com | 7% | 46 | 20 | 0 | 11,387 | 45 | ||
| Fathom fathom.ai | 7% | 174 | 90,500 | 6,657 | 44,771 | 24 | ||
| 360Learning 360learning.com | 7% | 35 | 2,400 | 40 | 45,896 | 8 | ||
| HubSpot parent site HubSpot Academy 4%, HubSpot Sales Hub 4% | 7% | 693 | 368,000 | 9,776 | ||||
| Gong gong.io | 6% | 534 | 74,000 | 13,361 | 52,787 | $1,556 | 120 | 4 |
| Avoma avoma.com | 4% | 229 | 3,600 | 31 | 19,141 | 27 | ||
| Yoodli yoodli.ai | 4% | 8 | ||||||
| Highspot highspot.com | 2% | 427 | 14,800 | 255 | 47,379 | 5 | 5 |
Google's top ten for the two searches hold 16 sites; 3 of them are among the sites the models cited here (highspot.com, learn.g2.com, pitchmonster.io). The first result for “best sales coaching and training platform” is pitchmonster.io.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best sales coaching and training platform for a mid-market B2B company?”Paraphrase“Which sales onboarding and enablement training tool would you recommend to a mid-sized B2B company?”Comparative“What are the top sales coaching and training platforms and how do they differ?”Budget-constrained“What is the best sales coaching and training platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a sales coaching and training platform. What should we look at?”Negative“Which sales coaching and training platforms should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Outreach read as Outreach Kaia
SalesLoft read as Salesloft Conversations
Salesforce read as Salesforce Sales Programs
Salesloft read as Salesloft Conversations
Sandler read as Sandler Training
Seismic read as Seismic Enablement Cloud
Showpad read as Showpad Coach
Unresolved, counted raw
Affinity Sales Training
Agentforce Sales
Bigtincan Learning
CallFlow
Cherrington Media / Experience Cherrington Media
Cold Call Coach
GTM Studio - Powered by ZoomInfo
Guidance
High Ticket Empress
IBA Global
Jeremy Miner / 7th Level (NEPQ)
Jordan Belfort / Straight Line Persuasion
LevelJump
Limelight Media LLC
MEDDIC Academy
Miller Heiman
Prehired
Publishing.com
Replay
RingCentral ACE
SC Training by 360Learning
SPIN Selling
Sales Gravy University
Sales Igniters
SalesRover
SalesTable
Salesloft Conversational Intelligence
Sana Learn
Smart Coach
Stayly and Stayly Academy
Tony Robbins (Robbins Research International)
Traffic and Funnels / The Sales Mentor
Trailhead
Tyson Group
Vector Marketing
Vision Solution Marketing
Vozah
Discontinued, still offered
No shut-down product was recommended here.