Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 24 → 26 of 123
1 category · RankedSecond Nature
38Judge labels
0First choices
3Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
0% in Sales coaching for mid-market buyers
Rank 18 of 124 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 0% of its 15 labels there were negative.
What the models named instead of Second Nature →By buyer segmentRead the same way at every buyer size.
Small business28 of 128
0%11 labels
accepted challenger
Mid-market18 of 124
0%15 labels
accepted challenger
Enterprise33 of 83
0%11 labels
criticized challenger
In sales coaching · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Second Nature for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Sales coaching and training | Sales | 0% | 18 of 124 | 0% | 15 | accepted challenger | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Second Nature held within the floor in its one category: no change cleared 11 points.
Best category · Sales coaching · by segment
Mid-market=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 25 → 18 of 118
Enterprise▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 8 → 20 of 80
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Sales coaching | 0% | 0% | =heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 25 → 18 of 124 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Second Nature across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Second Nature across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 2 | 0 | 0 | 2 |
| Perplexity Sonar | 0 | 1 | 0 | 0 | 1 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 1 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 1 | 0 | 0 | 1 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 0 | 2 |
| MiniMax M2.5 | 1 | 0 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 1 | 0 | 1 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct5 labelsNone
Paraphrase1 labelNone
Comparative19 labels1not counted in share
Budget-constrained3 labelsNone
Scale-constrained6 labelsNone
Negative4 labelsNone
First choiceAlternativeMentionNegative38 labels in all, every segment counted; 0 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“pair Gong (analysis) with Second Nature (practice)” MiniMax M2.5 · Sales coaching · comparative prompt · first choice
“Go with Second Nature if you have a defined sales playbook but no bandwidth for managers to run practice roleplays” Gemini 3.5 Flash · Sales coaching · direct prompt · alternative
“Choose Second Nature or Spekit if you need a specialist point solution.” GPT-5.4 mini · Sales coaching · comparative prompt · alternative
“Best for: Interactive, personalized learning experiences using generative AI.” Mistral Small · Sales coaching · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
No model argued against it.
Named alongside
The products named in the same answers as Second Nature, over the 38 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Second Nature was named but was not.ShowHide
Named alongside
The products named in the same answers as Second Nature, over the 38 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Second Nature was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Second Nature. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 38 of the 38 answers that named Second Nature and are not a share of its labels.
Domains cited
g2.com20
learn.g2.com20
pipeline.zoominfo.com17
cirrusinsight.com15
pitchmonster.io15
hyperbound.ai13
blog.hubspot.com10
guideflow.com10
highspot.com10
docebo.com9
139 of the 139 domain citations in answers naming Second Nature came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
secondnature.ai is not in Google's top ten for any of the category's searches. In the answers, Second Nature takes 0% of first choices and MindTickle takes 24%.ShowHide
Search and answers
secondnature.ai is not in Google's top ten for any of the category's searches. In the answers, Second Nature takes 0% of first choices and MindTickle takes 24%.
ShowHideIn search
Google, US estimatesPosition for “sales coaching and training platform”
–
not in the top ten
Position for “best sales coaching and training platform”
–
not in the top ten
- Searches for its name, Google
- 14,800 a month (“second nature”)
- AI search demand for its name, est.
- 557 a month
- Organic visits to its site
- about 5,428 a month
- Searches its site ranks for
- 283 · 34 in the top three
- Sites linking to it
- 1,452
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
0%
rank 18 of 124 in sales coaching
Segment leader
24%
MindTickle
- First choices
- 0 across its categories
- Named in
- 38 answers
- Its own site cited
- in 38 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on secondnature.ai
269
subdomains included
Content
209
counted in the table below
Documentation
1
Product · Integration
5 · 0
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 184 | 7 | 2026-09-30 | ||
| Webinar or virtual event | 11 | undated | |||
| Case study | 5 | 0 | 2021-05-27 | ||
| Glossary or explainer | 5 | 0 | 2023-09-11 | ||
| Report or ebook | 2 | undated | |||
| Comparison | 2 | 1 | 2026-08-24 |
Most recent
- 2026-09-30What we built to earn our fall 2026 g2 recognition blog
- 2026-09-10Introducing multi course role play creation blog
- 2026-09-04The 9 best ai role play platforms for enterprise sales training blog
- 2026-08-24Second Nature vs Hyperbound: Which AI Sales Roleplay Platform Is Right for Your Team? - Second Nature comparison
- 2026-08-07How united rentals university of houston use ai role plays blog
- 2026-07-26Your brain trained did it remember blog
How it is countedHide how it is counted
Every page secondnature.ai exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.
Names read as Second Nature
What the judge wrote, as written, with how often. The vendor table decides that these count as Second Nature; a claim can dispute any of them.
Second Nature AI 2
Follow Second Nature
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Second Nature is its own company.ShowHide
The company
Second Nature is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- AI role play sales training software
- For
- Sales, Enablement, L&D, and Support teams
- Free plan or trial
- Free Role Plays secondnature.ai
- Certifications
- SOC 2 Type IIISO 27001ISO 27701GDPRCCPAHIPAA
- Customers named
- Oracle NestsuiteGoHealthiQorZoomABC SolutionsOneTouch DirectBillGOOneVision
- Not stated on the pages read
- Price, starting price, integrations, hosting
What Second Nature's own pages state, read October 5, 2026: secondnature.ai, trust.secondnature.ai, secondnature.ai/product, secondnature.ai/resources/case-studies. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Second Nature's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Second Nature, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Second Nature by email, built from the raw record of the edition. It shows:
- where Second Nature is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Second Nature, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.