AI Indexes
GTM AI Index
September 2026 Edition, expanded tier · The six flagship models on every category, as published September 9, 2026. The public index runs on the standard tier; this record is what the Expanded Edition Pack delivers on one category. The category page →
Index › Sales › September 2026 Edition

Sales gamification

Asked as “sales gamification platform”, and as “sales leaderboard and competition tool”, on behalf of a mid-market B2B software company. 52 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each. Added to the September 2026 Edition; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b), not the claude-opus-5 judge of the earlier categories: how the two compare.
Standing · first-choice share
31%
Contested · Ambition 19%
31Spinify19Ambition15SalesScreen35others

31% of first choices, contested.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01Spinify31%25%71criticized defaultnewNew since September 2026: not ranked then, 31% now.
02Ambition19%22%59accepted challengernewNew since September 2026: not ranked then, 19% now.
03SalesScreen15%16%56accepted challengernewNew since September 2026: not ranked then, 15% now.
04Pointagram10%7%14accepted challengernewNew since September 2026: not ranked then, 10% now.
05OneUp Sales2%0%12accepted challengernewNew since September 2026: not ranked then, 2% now.
Show the four products at 0%, ordered by negative rate
09Hoopla0%32%19criticized challengernewNew since September 2026: not ranked then, 0% now.
06LevelEleven0%16%25accepted challengernewNew since September 2026: not ranked then, 0% now.
07Plecto0%13%23accepted challengernewNew since September 2026: not ranked then, 0% now.
08SmartWinnr0%10%20accepted challengernewNew since September 2026: not ranked then, 0% now.

The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. How the floor is measured

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
O05
06
07
08
09
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Spinify31%
02Ambition19%
03SalesScreen15%
04Pointagram10%
05OneUp Sales2%
06LevelEleven0%
07Plecto0%
08SmartWinnr0%
09Hoopla0%

What they warned about

A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Spinify
25%
18 of 71 labels negative · 12 of 6 models · 2 hard negative
“What I'd Avoid or Pause On ... **Spinify** | Recently moved upmarket: now requires **15-user minimum + annual contracts**” Kimi K2, paraphrase prompt
Ambition
22%
13 of 59 labels negative · 10 of 6 models · 2 hard negative
“What to Avoid on a Budget - **Ambition** (~$45/user/month) — Powerful but pricey” Kimi K2, budget prompt
SalesScreen
16%
9 of 56 labels negative · 9 of 6 models
“Be cautious if your CRM data is messy or delayed, because its strong visualization and contest features still depend on **clean CRM data**” Perplexity Sonar, negative prompt
Hoopla
32%
6 of 19 labels negative · 5 of 6 models · 3 hard negative
“Most universally flagged platforms to avoid: Hoopla (dated tech, Salesforce-lock-in)” DeepSeek V4 Flash, negative prompt

What they cite

Citations exist only for the models that return a source list: fourteen of the six in this edition.

Sites the answers cite

80 of 84 answers in this category came back with a source list, from 14 of 6 models: citations where the model returns them, or the search results it consulted. 1017 links across 143 sites, every framing counted. Ranked by the number of answers carrying the site or page.

53 answers · 149 citations · 14 models
vendor site · Guideflow43 answers · 43 citations · 12 models
43 answers · 43 citations · 12 models
34 answers · 48 citations · 10 models
vendor site · Attention32 answers · 33 citations · 12 models
32 answers · 32 citations · 10 models
vendor site · Leaderboarded30 answers · 58 citations · 12 models
vendor site · Open Loyalty26 answers · 27 citations · 10 models
vendor site · Prospeo22 answers · 38 citations · 10 models
22 answers · 22 citations · 12 models
21 answers · 31 citations · 10 models
vendor site · Spinify19 answers · 24 citations · 11 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best sales gamification platform”, “sales gamification platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsGoogle ads, last 30 daysBest Google position
Spinify spinify.com31%20372042,41723
Ambition ambition.com19%184135,0007,81723,985
SalesScreen salesscreen.com15%16172022,59334
Pointagram pointagram.com10%47700390
Gamifier gamifier.co6%82063428
Sales Gamification salesgamification.io
Sales Gamification 2%, Sales Gamification.io 2%
4%7
OneUp Sales2%302
Arcade arcade.software2%143450,000114,356207,2398
Leaderboarded leaderboarded.com2%2633,1004,52541,6892
Grit Board2%

Google's top ten for the two searches hold 9 sites; 2 of them are among the sites the models cited here (g2.com, spinify.com). The first result for “best sales gamification platform” is reddit.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
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ModelDirect“What is the best sales gamification platform for a mid-market B2B company?”Paraphrase“Which sales leaderboard and competition tool would you recommend to a mid-sized B2B company?”Comparative“What are the top sales gamification platforms and how do they differ?”Budget-constrained“What is the best sales gamification platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a sales gamification platform. What should we look at?”Negative“Which sales gamification platforms should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

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Category-scoped readings
None. Every name in this category resolved on its own.
Unresolved, counted raw
Badgeyay
Hooplr
Kendo.ai
Novigem
Qstream
Rallyware
Sales Gamification.io
SalesOS
Salesforce Revenue Accelerator
Salesforce reports
Stride
Zoho CRM with Motivator
Zoho CRM's built-in "Gamescope"
Discontinued, still offered
No shut-down product was recommended here.
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