Channel partner and local marketing
Asked as “through-channel marketing platform”, and as “partner marketing and local marketing tool”, on behalf of a mid-market B2B software company. 48 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
01The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the one product at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
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02
03
04
05
06
07
08
09Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01JourneyBee15%
JourneyBee15%02Channelscaler12%
Channelscaler12%03Unifyr8%
Unifyr8%04Channeltivity6%
Channeltivity6%05PartnerStack6%
PartnerStack6%06ZINFI4%
ZINFI4%07Mindmatrix2%
Mindmatrix2%08Impartner2%
Impartner2%09Ansira0%
Ansira0%02What they warned about
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Impartner45%
13 of 29 labels negative · 5 of 6 models · 5 hard negative
“Beware the enterprise trap — platforms like Impartner ($25K+/year) ... completely unsuitable for a limited budget” DeepSeek V4 Flash, budget prompt
Unifyr26%
9 of 35 labels negative · 5 of 6 models · 2 hard negative
“**Unifyr** (formerly Zift) — Enterprise custom pricing” Kimi K2, budget prompt
Channelscaler21%
6 of 29 labels negative · 4 of 6 models · 3 hard negative
“Channelscaler ($50K+/year) are excellent but completely unsuitable for a limited budget” DeepSeek V4 Flash, budget prompt
ZINFI25%
5 of 20 labels negative · 4 of 6 models · 1 hard negative
“**ZINFI** if you need modern UX or HubSpot-native integration” Kimi K2, negative prompt
03What they cite
Citations exist only for the models that return a source list: four of the six in this edition.
Sites the answers cite
20 of 72 answers in this category came back with a source list, from 4 of 6 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 191 links across 111 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 2 models searched through a gateway that returned no source list on this edition.
vendor site · Improvado8 answers · 12 citations · 2 models
5 answers · 8 citations · 3 models
vendor site · ZINFI4 answers · 5 citations · 3 models
vendor site · Cometly4 answers · 4 citations · 2 models
4 answers · 4 citations · 2 models
4 answers · 4 citations · 2 models
4 answers · 4 citations · 2 models
vendor site · JourneyBee3 answers · 5 citations · 2 models
vendor site · Hey Sid3 answers · 4 citations · 2 models
3 answers · 3 citations · 2 models
3 answers · 3 citations · 2 models
3 answers · 3 citations · 1 model
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
8 answers · 2 models
4 answers · 3 models
4 answers · 2 models
4 answers · 2 models
4 answers · 2 models
3 answers · 2 models
3 answers · 2 models
3 answers · 1 model
2 answers · 2 models
2 answers · 2 models
04How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best through-channel marketing platform for a mid-market B2B company?”Paraphrase“Which partner marketing and local marketing tool would you recommend to a mid-sized B2B company?”Comparative“What are the top through-channel marketing platforms and how do they differ?”Budget-constrained“What is the best through-channel marketing platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a through-channel marketing platform. What should we look at?”Negative“Which through-channel marketing platforms should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
05The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
Category-scoped readings
None. Every name in this category resolved on its own.
Unresolved, counted raw
Ansira Incent
ChannelSailer (formerly Allbound)
Cherrington Media LLC
Ephesoft
GoTu Grow by Extu
Hostaway
HubSpot Partner Directory
HubSpot Partner Portal (Native)
LinkedIn
Mapped Marketing
Marketo + Partner plugins
PartnerCenterOne
PartnerPath
Salesforce
Salesforce Partner Commerce
Salesforce-based PRM/through-channel
Structured Web
Tallium Marketing
Warmflow
WordsStream
Zoho CRM/Marketing
Zoho's marketing suite
Discontinued, still offered
No shut-down product was recommended here.