Channel partner and local marketing
Asked as “through-channel marketing platform”, and as “partner marketing and local marketing tool”, on behalf of a mid-market B2B software company. 58 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
Standing · first-choice share
10%
Contested · Mindmatrix 10%
10Channelscaler10Mindmatrix09Unifyr71others
10% of first choices, contested.
Since September 2026↗new leaderNew leader since September 2026: Channelscaler (12%) replaces JourneyBee (15% then, 2% now), 10 points clear, inside the 12-point floor.Channelscaler leads at 12%, replacing JourneyBee, which led at 15% and stands at 2% now: 10 points clear, inside the floor, so the swap reads as unsettled.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01
Channelscaler10%13%23accepted challenger▼−1Since September 2026: 12% → 12%, −1 point. Inside the 12-point floor: within noise. Read over the models both editions asked.12% → 12%
Channelscaler10%13%23accepted challenger▼−1Since September 2026: 12% → 12%, −1 point. Inside the 12-point floor: within noise. Read over the models both editions asked.12% → 12%02
Mindmatrix10%22%23accepted challenger▲+9Since September 2026: 2% → 12%, +9 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 12%
Mindmatrix10%22%23accepted challenger▲+9Since September 2026: 2% → 12%, +9 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 12%03
Unifyr9%21%34accepted challenger▼−4Since September 2026: 8% → 4%, −4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.8% → 4%
Unifyr9%21%34accepted challenger▼−4Since September 2026: 8% → 4%, −4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.8% → 4%04
HubSpot Marketing Hub7%20%20accepted challenger▲+6Since September 2026: 2% → 8%, +6 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 8%
HubSpot Marketing Hub7%20%20accepted challenger▲+6Since September 2026: 2% → 8%, +6 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 8%05
PartnerStack7%20%15accepted challenger▲+1Since September 2026: 6% → 8%, +1 point. Inside the 12-point floor: within noise. Read over the models both editions asked.6% → 8%
PartnerStack7%20%15accepted challenger▲+1Since September 2026: 6% → 8%, +1 point. Inside the 12-point floor: within noise. Read over the models both editions asked.6% → 8%06
Impartner PRM5%29%42criticized challenger▲+2Since September 2026: 2% → 4%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 4%
Impartner PRM5%29%42criticized challenger▲+2Since September 2026: 2% → 4%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 4%07
ZINFI Unified Partner Management3%32%28criticized challenger▼−2Since September 2026: 4% → 2%, −2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 2%
ZINFI Unified Partner Management3%32%28criticized challenger▼−2Since September 2026: 4% → 2%, −2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 2%08
Kiflo PRM3%0%10accepted challenger▲+2Since September 2026: 2% → 4%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 4%
Kiflo PRM3%0%10accepted challenger▲+2Since September 2026: 2% → 4%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 4%09
SproutLoud3%9%11accepted challenger▲+4Since September 2026: 0% → 4%, +4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 4%
SproutLoud3%9%11accepted challenger▲+4Since September 2026: 0% → 4%, +4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 4%10
Channeltivity2%20%15accepted challenger▼−4Since September 2026: 6% → 2%, −4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.6% → 2%
Channeltivity2%20%15accepted challenger▼−4Since September 2026: 6% → 2%, −4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.6% → 2%Show the one product at 0%, ordered by negative rate
11
Ansira0%27%11criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%
Ansira0%27%11criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to head
All ten head-to-head pages: the top five products, each against each
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
0102030405060708091011Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01Channelscaler10%
Channelscaler10%02Mindmatrix10%
Mindmatrix10%03Unifyr9%
Unifyr9%04HubSpot Marketing Hub7%
HubSpot Marketing Hub7%05PartnerStack7%
PartnerStack7%06Impartner PRM5%
Impartner PRM5%07ZINFI Unified Partner Management3%
ZINFI Unified Partner Management3%08Kiflo PRM3%
Kiflo PRM3%09SproutLoud3%
SproutLoud3%10Channeltivity2%
Channeltivity2%11Ansira0%
Ansira0%What they warned about
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Impartner PRM29%
12 of 42 labels negative · 7 of 6 models
“recurring concerns include setup complexity, hard-coded configuration, reporting limitations, and the effort needed to administer or customize the system” GPT-6 Luna, negative prompt
Unifyr21%
7 of 34 labels negative · 6 of 6 models · 1 hard negative
“**Unifyr/Zift** (for mid-market) ... carry the most consistent, documented complaints in the space” DeepSeek V4 Flash, negative prompt
ZINFI Unified Partner Management32%
9 of 28 labels negative · 6 of 6 models
“Avoid over-buying into ZINFI or Impartner unless you have dedicated channel operations staff and complex multi-tier partner structures” Kimi K2, direct prompt
Mindmatrix22%
5 of 23 labels negative · 5 of 6 models · 1 hard negative
“Platforms to Be Cautious About ... Mindmatrix (PRM / TCM) ... Difficult setup and slow implementation” DeepSeek V4 Flash, negative prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the six in this edition.
Sites the answers cite
78 of 84 answers in this category came back with a source list, from 14 of 6 models: citations where the model returns them, or the search results it consulted. 1206 links across 311 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 36 answers across every segment cited this index's own page for the category.
37 answers · 85 citations · 13 models
vendor site · ZINFI30 answers · 60 citations · 9 models
vendor site · Guideflow28 answers · 37 citations · 10 models
vendor site · Improvado25 answers · 34 citations · 10 models
vendor site · JourneyBee23 answers · 28 citations · 10 models
22 answers · 22 citations · 12 models
20 answers · 20 citations · 11 models
17 answers · 21 citations · 9 models
vendor site · Maestra15 answers · 18 citations · 9 models
vendor site · Monday.com15 answers · 18 citations · 11 models
15 answers · 15 citations · 8 models
vendor site · Whatagraph15 answers · 15 citations · 9 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
20 answers · 10 models
20 answers · 11 models
20 answers · 12 models
19 answers · 9 models
15 answers · 8 models
15 answers · 8 models
15 answers · 9 models
13 answers · 6 models
13 answers · 6 models
13 answers · 10 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best through-channel marketing platform”, “through-channel marketing platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Channelscaler channelscaler.com | 10% | 136 | 260 | 3 | 948 | $279 | 13 | |
| Mindmatrix mindmatrix.net | 10% | 76 | 720 | 5 | 3,681 | 4 | ||
| Unifyr unifyr.com | 9% | 137 | 210 | 2 | 2,877 | 9 | 5 | |
| HubSpot parent site HubSpot Marketing Hub 7% | 7% | 934 | 368,000 | 9,776 | ||||
| PartnerStack partnerstack.com | 7% | 395 | 4,400 | 68 | 27,495 | 16 | ||
| Brevo brevo.com | 7% | 386 | 40,500 | 327 | 81,741 | $17,847 | 106 | |
| Impartner PRM impartner.com | 5% | 301 | 110 | 1 | 63,020 | 7 | 2 | |
| ZINFI Unified Partner Management zinfi.com | 3% | 202 | 10 | 0 | 70,639 | 3 | ||
| Kiflo PRM kiflo.com | 3% | 128 | 20 | 0 | 1,941 | $457 | 5 | |
| SproutLoud sproutloud.com | 3% | 40 | 390 | 4 | 461 | 9 |
Google's top ten for the two searches hold 14 sites; 4 of them are among the sites the models cited here (g2.com, improvado.io, technologyadvice.com, zinfi.com). The first result for “best through-channel marketing platform” is ansira.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best through-channel marketing platform for a mid-market B2B company?”Paraphrase“Which partner marketing and local marketing tool would you recommend to a mid-sized B2B company?”Comparative“What are the top through-channel marketing platforms and how do they differ?”Budget-constrained“What is the best through-channel marketing platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a through-channel marketing platform. What should we look at?”Negative“Which through-channel marketing platforms should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
HubSpot read as HubSpot Marketing Hub
HubSpot (Marketing Hub Pro) read as HubSpot Marketing Hub
Impartner read as Impartner PRM
Kiflo read as Kiflo PRM
Magentrix read as Magentrix PRM
ZINFI read as ZINFI Unified Partner Management
ZINFI Technologies read as ZINFI Unified Partner Management
Zinfi read as ZINFI Unified Partner Management
Unresolved, counted raw
Adobe
AllianceSales
Almonds AI
AppDeck
BrandMuscle's Essentials plan
Center AI
ChannelAssist
ChannelSale
Channeltivist
Coresite
Demandbase Account-Based Marketing (ABM)
DistriPartner (or Impact.com's channel tools)
GMBapi.com
Groove Commerce
GrowUp (by PartnerStack or similar ecosystems)
HubSpot Partner Program Tools
MarketBridge
MarketStar
Nucleus
Oracle
PartnerFleet
PartnerPage (or PartnerStack's marketing features)
SAP
Salesforce
Salesforce CMM modules
Salesforce Partner Community Cloud
Sproutcore
Vocus
ZINFI Partner Relationship Management (PRM) / Through-Channel Marketing Automation
Zendera
Zingka
Discontinued, still offered
No shut-down product was recommended here.