Every category where a model named Unifyr for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Channel partner and local marketing	Partner and channel	8%	3 of 108	26%	35	criticized challenger
Partner relationship management	Partner and channel	0%	23 of 50	27%	15	criticized challenger
Referral and partner programs	Partner and channel	0%	65 of 107	0%	1	under 10 labels · led by PartnerStack at 19%

Movement

This is the first edition on this tier, so no move can be computed for Unifyr yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Unifyr across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	1	1	0	2
GPT-5.4 mini	0	1	2	1	4
Gemini 3.5 Flash	1	1	2	3	7
Perplexity Sonar	1	3	0	0	4
Grok 4.1 Fast	0	3	2	3	8
Mistral Small	1	0	0	2	3
DeepSeek V4 Flash	1	1	2	2	6
Llama 4 Maverick	0	0	1	0	1
Qwen 3.7 Flash	0	2	0	0	2
Kimi K2	2	0	2	2	6
GLM 4.7 FlashX	1	0	4	0	5
MiniMax M2.5	1	1	1	0	3

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct36 labels11

Paraphrase13 labels1

Comparative46 labels8not counted in share

Budget-constrained22 labels1

Scale-constrained15 labels2

Negative25 labels1not counted in share

First choiceAlternativeMentionNegative157 labels in all, every segment counted; 15 of the 24 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“1. Zift Solutions (now Unifyr) ⭐ Leader - Best for: Companies wanting an all-in-one channel management platform” Kimi K2 · Channel marketing · comparative prompt · first choice

“Unifyr provides the most sophisticated TCMA capabilities for companies with complex channel ecosystems” Mistral Small · Channel marketing · direct prompt · first choice

“Forrester's evaluations consistently place Zift (Unifyr), ZINFI, and Impartner at the top” DeepSeek V4 Flash · Channel marketing · comparative prompt · first choice

“The AI-native enterprise powerhouse... one of the most mature enterprise-grade systems” Gemini 3.5 Flash · Channel marketing · comparative prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Unifyr's complex interface will overwhelm them, leading to low partner adoption” Gemini 3.5 Flash · PRM · negative prompt · hard negative

“Consider avoiding... Unifyr/Zift (mid-rebrand/AI-pivot)” DeepSeek V4 Flash · PRM · negative prompt · hard negative

“Unifyr (formerly Zift) — Enterprise custom pricing” Kimi K2 · Channel marketing · budget prompt · hard negative

“Described as one to "avoid on a limited budget"” Kimi K2 · Channel marketing · negative prompt · hard negative

Named alongside

The products named in the same answers as Unifyr, over the 148 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Unifyr was named but was not.

ProductSame answerTook the first choice insteadHead to head

Impartner92 of 14821Not in the top three

Channelscaler72 of 1484Compare →

ZINFI61 of 1487Not in the top three

Channeltivity54 of 1487Not in the top three

Salesforce PRM54 of 1482Not in the top three

Mindmatrix52 of 1482Not in the top three

PartnerStack49 of 1484Not in the top three

JourneyBee42 of 1487Compare →

Ansira35 of 1488Not in the top three

Kiflo35 of 1488Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Unifyr. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 25 of the 148 answers that named Unifyr and are not a share of its labels.

Domains cited

g2.com14

improvado.io8

technologyadvice.com8

guideflow.com7

journeybee.io7

monday.com7

gartner.com6

insiderone.com6

channelinsider.com5

digitalhill.com5

Seventy-three of the seventy-three domain citations in answers naming Unifyr came from somebody else's page.

Pages cited

improvado.io/blog/cross-channel-marketing-platforms8

technologyadvice.com/blog/marketing/best-channel-marketing-software8

g2.com/categories/through-channel-marketing6

guideflow.com/blog/best-prm-software6

insiderone.com/best-omnichannel-marketing-platforms-enterprises6

journeybee.io/resources/the-7-best-channel-partner-management-platforms6

monday.com/blog/crm-and-sales/prm-software6

channelinsider.com/channel-business/helpdesk-itsm-and-other-tools/prm-software5

Pages are listed as the models cited them.

Names read as Unifyr

What the judge wrote, as written, with how often. The vendor table decides that these count as Unifyr; a claim can dispute any of them.

ZiftONE 10Unifyr (formerly Zift Solutions / ZiftONE) 5Zift Solutions 5Unifyr (formerly Zift Solutions) 2Unifyr (formerly ZiftONE) 2Zift 2Zift Solutions (now Unifyr) 2Unifyr (formerly Zift) 1Unifyr (formerly Zift/ZiftONE) 1Unifyr (formerly ZiftONE/Zift Solutions) 1Unifyr One 1Unifyr/Zift 1Zift Solutions (now Unifyr One) 1Zift Solutions / ZiftONE 1ZiftONE / Unifyr 1ZiftONE / Unifyr (formerly Zift Solutions) 1

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Unifyr's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Unifyr, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at unifyr.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.