Small business▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 0% in September 2026
Inside the floor by 7 pointsRank 49 → 4 of 67
3 categories · RankedImpartner PRM
315Judge labels
68First choices
104Negative labels
14 / 14Models named it
3Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
45% in PRM for enterprise buyers
Rank 4 of 61 in the mid-market standingcriticized challenger
2 of 14 models made it the first choice on the direct prompt; 32% of its 57 labels there were negative.
What the models named instead of Impartner PRM →By buyer segmentStrongest at enterprise.
Small business4 of 69
4%39 labels
criticized challenger
Mid-market4 of 61
12%57 labels
criticized challenger
Enterprise1 of 60
45%68 labels
endorsed leader
In prm · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Impartner PRM for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Partner relationship management | Partner and channel | 12% | 4 of 61 | 32% | 57 | criticized challenger | ▲+5Since September 2026: 9% → 14%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Channel partner and local marketing | Partner and channel | 5% | 7 of 124 | 29% | 42 | criticized challenger | ▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Referral and partner programs | Partner and channel | 2% | 14 of 112 | 14% | 7 | under 10 labels · led by PartnerStack at 22% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Impartner PRM held within the floor in all three categories: no change cleared 11 points.
Best category · PRM · by segment
Mid-market▲+5Since September 2026: 9% → 14%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
14%from 9% in September 2026
Inside the floor by 6 pointsRank 4 → 3 of 59
Enterprise▼−5Since September 2026: 48% → 43%, −5 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
43%from 48% in September 2026
Inside the floor by 6 pointsRank 1 of 53, unchanged
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| PRM | 9% | 14% | ▲+5Since September 2026: 9% → 14%, +5 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 4 of 61, unchanged |
| Referrals | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 84 → 14 of 112 |
| Channel marketing | 2% | 4% | ▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 23 → 7 of 124 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Impartner PRM across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Impartner PRM across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 2 | 2 | 2 | 8 |
| GPT-5.4 mini | 1 | 4 | 0 | 2 | 7 |
| Gemini 3.5 Flash | 1 | 6 | 1 | 3 | 11 |
| Perplexity Sonar | 0 | 3 | 1 | 1 | 5 |
| Grok 4.20 | 2 | 3 | 1 | 4 | 10 |
| Mistral Small | 4 | 1 | 1 | 0 | 6 |
| DeepSeek V4 Flash | 3 | 3 | 1 | 4 | 11 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 1 | 4 | 1 | 3 | 9 |
| Kimi K2 | 1 | 5 | 1 | 4 | 11 |
| GLM 4.7 FlashX | 1 | 2 | 2 | 1 | 6 |
| MiniMax M2.5 | 2 | 2 | 0 | 1 | 5 |
| GPT-6 Luna | 1 | 3 | 0 | 2 | 6 |
| Muse Glimmer 30B | 1 | 2 | 2 | 4 | 9 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct56 labels18
Paraphrase74 labels39
Comparative61 labels23not counted in share
Budget-constrained40 labels5
Scale-constrained28 labels6
Negative56 labels3not counted in share
First choiceAlternativeMentionNegative315 labels in all, every segment counted; 68 of the 94 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Known for its comprehensive features, including partner onboarding, enablement, and performance tracking, making it suitable for mid-sized to enterprise B2B companies.” Mistral Small · PRM · paraphrase prompt · first choice
“The enterprise powerhouse... Choose Impartner or ZINFI if you run a traditional, highly structured global distribution or reseller network” Gemini 3.5 Flash · PRM · comparative prompt · first choice
“Best for: Large enterprise ecosystems where PRM + TCMA need to work together seamlessly... The most mature, deeply integrated PRM” DeepSeek V4 Flash · Channel marketing · comparative prompt · first choice
“Impartner is often described as the SAP of PRMs—highly robust... It is highly recommended if you rely heavily on Salesforce” Qwen 3.7 Flash · PRM · direct prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Avoid if budget is tight: ... Impartner PRM are typically much more expensive” GPT-5.4 mini · PRM · budget prompt · hard negative
“What to Avoid on a Limited Budget ... typically cost $20,000–$40,000+ per year” DeepSeek V4 Flash · PRM · budget prompt · hard negative
“typically run $1,000+/month, making them unsuitable for limited budgets” Kimi K2 · PRM · budget prompt · hard negative
“Gartner Peer Insights reviewers of Impartner PRM specifically mention “lack of technical documentation” and that some purchased elements were “not actually ready”” GPT-5.4 mini · PRM · negative prompt · soft negative
Named alongside
The products named in the same answers as Impartner PRM, over the 315 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Impartner PRM was named but was not.ShowHide
Named alongside
The products named in the same answers as Impartner PRM, over the 315 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Impartner PRM was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Impartner PRM. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 301 of the 315 answers that named Impartner PRM and are not a share of its labels.
Domains cited
g2.com185
zinfi.com150
guideflow.com129
journeybee.io113
learn.g2.com107
partnerportal.io97
monday.com81
impartner.comYour site75
introw.io74
channelinsider.com56
992 of the 1,067 domain citations in answers naming Impartner PRM came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
impartner.com ranks 8 on Google for the category's searches. In the answers, Impartner PRM takes 12% of first choices and PartnerPortal.io takes 22%.ShowHide
Search and answers
impartner.com ranks 8 on Google for the category's searches. In the answers, Impartner PRM takes 12% of first choices and PartnerPortal.io takes 22%.
ShowHideIn search
Google, US estimatesPosition for “partner relationship management platform”
8
Position for “best partner relationship management platform”
9
- Searches for its name, Google
- 110 a month (“impartner prm”)
- AI search demand for its name, est.
- 1 a month
- Organic visits to its site
- about 63,020 a month
- Searches its site ranks for
- 4,017 · 318 in the top three
- Sites linking to it
- 1,421
- Paid Google search
- No ads found in the estimate; that does not mean it runs none
In answers
This editionShare of first choices
12%
rank 4 of 61 in PRM
Segment leader
22%
PartnerPortal.io
- First choices
- 68 across its categories
- Named in
- 315 answers
- Its own site cited
- in 301 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on impartner.com
1,253
subdomains included
Content
913
counted in the table below
Documentation
0
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 364 | 10 | 2026-09-14 | PRM, CRM | |
| Glossary or explainer | 312 | 1 | 2026-09-14 | PRM, Marketing automation | |
| Case study | 72 | 0 | 2026-06-29 | ||
| Conference or event | 40 | 0 | 2026-05-28 | ||
| Webinar or virtual event | 35 | 5 | 2026-08-14 | PRM | |
| Report or ebook | 23 | 0 | 2025-09-05 | PRM | |
| News or press | 21 | 0 | 2026-06-30 | PRM, CPQ | |
| Podcast or video | 17 | undated | PRM | ||
| Comparison | 15 | undated | |||
| Template or tool | 14 | 0 | 2026-03-16 | PRM |
Most recent
- 2026-09-14Integration partnerships turning ecosystem connections into revenue blog
- 2026-09-14Integration partnerships turning ecosystem connections into revenue blog
- 2026-09-14What is partner marketing automation pma emile van de klok glossary or explainer
- 2026-08-31Why data gravity matters for partner ecosystems blog
- 2026-08-31Why data gravity matters for partner ecosystems blog
- 2026-08-14Intro to prm the system behind partner led revenue webinar or virtual event
Events in person
Upcoming
- November 17, 2026GROWLondon, UK · attends
Last twelve months
- October 26, 2026 to October 28, 2026Ultimate Partner LIVE Reston 2026Reston, US · attended
- October 7, 2026 to October 10, 2026TD Synnex InspireGreenville, US · attended
- October 6, 2026 to October 8, 2026Canalys EMEA ForumBarcelona, Spain · attended
As the event pages on impartner.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page impartner.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Impartner PRM
What the judge wrote, as written, with how often. The vendor table decides that these count as Impartner PRM; a claim can dispute any of them.
Impartner 77Impartner (PRM) 1Impartner / Resello 1Impartner/Allbound (Channelscaler) 1
Follow Impartner PRM
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Impartner PRM is its own company.ShowHide
The company
Impartner PRM is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- The only end-to-end partner revenue management platform
- For
- ecosystem leaders
- Customers named
- Palo Alto NetworksAvePointPFU FujitsuSnykSiemensRhombus
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting
What Impartner PRM's own pages state, read September 28, 2026: impartner.com, impartner.com/products, impartner.com/integrations. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Impartner PRM's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Impartner PRM, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Impartner PRM by email, built from the raw record of the edition. It shows:
- where Impartner PRM is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Impartner PRM, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.