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GTM AI Index
Index › Products › impact.com · October 2026 Edition
6 categories · Ranked

impact.com

272Judge labels
33First choices
79Negative labels
14 / 14Models named it
6Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
38% in Affiliate for enterprise buyers
Rank 2 of 94 in the mid-market standingaccepted challenger
2 of 14 models made it the first choice on the direct prompt; 19% of its 52 labels there were negative.
What the models named instead of impact.com →
By buyer segmentAn enterprise product: leader at enterprise, not named at small business.
In affiliate · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named impact.com for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Affiliate and partner managementPartner and channel13%2 of 9419%52accepted challenger▲+3Since September 2026: 11% → 14%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Influencer platformsMarketing2%12 of 720%9under 10 labels · led by Favikon at 23%=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Partner relationship managementPartner and channel0%61 of 6147%17criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Referral and partner programsPartner and channel0%23 of 11214%14accepted challenger▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Channel partner and local marketingPartner and channel0%124 of 12480%5under 10 labels · led by Channelscaler at 10%▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Loyalty, advocacy and referralsMarketing0%102 of 110100%1under 10 labels · led by Smile.io at 26%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.

Movement

Since September 2026, impact.com held within the floor in all six categories: no change cleared 11 points.

Best category · Affiliate · by segment

Small business▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 2% in September 2026
Inside the floor by 9 pointsRank 18 → 56 of 56
Mid-market▲+3Since September 2026: 11% → 14%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
14%from 11% in September 2026
Inside the floor by 8 pointsRank 2 of 90, unchanged
Enterprise▼−8Since September 2026: 44% → 36%, −8 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
36%from 44% in September 2026
Inside the floor by 3 pointsRank 1 → 2 of 46

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Affiliate11%14%▲+3Since September 2026: 11% → 14%, +3 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 2 of 94, unchanged
Referrals2%0%▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 13 → 23 of 112
Channel marketing2%0%▼−2Since September 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 22 → 124 of 124
Influencer2%2%=heldSince September 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 10 → 12 of 72
PRM0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 36 → 61 of 61
Loyalty0%0%=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 74 → 102 of 110

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated impact.com across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.510214
GPT-5.4 mini25119
Gemini 3.5 Flash12227
Perplexity Sonar04116
Grok 4.20044412
Mistral Small00123
DeepSeek V4 Flash140510
Llama 4 Maverick10113
Qwen 3.7 Flash22228
Kimi K2161210
GLM 4.7 FlashX15219
MiniMax M2.522116
GPT-6 Luna05106
Muse Glimmer 30B21025

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct45 labels8
Paraphrase52 labels14
Comparative64 labels18not counted in share
Budget-constrained25 labels3
Scale-constrained25 labels8
Negative61 labels7not counted in share
First choiceAlternativeMentionNegative272 labels in all, every segment counted; 33 of the 58 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Impact.com is known for its ability to facilitate scalable partner programs across affiliates, influencers, and strategic B2B relationships.” Llama 4 Maverick · Affiliate · scale prompt · first choice
“Choose a SaaS (Impact/PartnerStack) if you are a B2B company, a high-volume e-commerce store, or a serious startup with a budget for growth” Qwen 3.7 Flash · Affiliate · comparative prompt · first choice
“Impact.com: The market leader for mature e-commerce brands looking for deep attribution, influencer integration, and global scale.” Gemini 3.5 Flash · Affiliate · scale prompt · first choice
“impact.com — Broadest platform, best-in-class tracking and attribution, massive partner marketplace, strong fraud tools.” DeepSeek V4 Flash · Affiliate · scale prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Caution level: High — Despite its popularity, it has a notably high volume of negative reviews... Who should avoid: Small-to-mid-size businesses” DeepSeek V4 Flash · PRM · negative prompt · hard negative
“Avoid or be cautious with Impact and PartnerStack if your priority is to minimize commission-based costs on partner sales.” Perplexity Sonar · PRM · negative prompt · hard negative
“Impact and PartnerStack are two PRM platforms that may be worth avoiding due to their commission-based pricing models” Llama 4 Maverick · PRM · negative prompt · hard negative
“Platforms to Avoid Entirely ... Impact.com | Multiple serious complaints about payment theft and account closures” GLM 4.7 FlashX · Affiliate · negative prompt · hard negative

Named alongside

The products named in the same answers as impact.com, over the 271 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and impact.com was named but was not.
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ProductSame answerTook the first choice insteadHead to head
Awin62 of 2711Compare →
ShareASale54 of 2715Not among the top eight
Impartner PRM51 of 27116Not among the top eight
CJ Affiliate51 of 2712Not among the top eight
Salesforce PRM43 of 2715Not among the top eight
Rakuten Advertising41 of 2710Not among the top eight
ZINFI Unified Partner Management36 of 2713Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named impact.com. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 256 of the 271 answers that named impact.com and are not a share of its labels.

Domains cited

g2.com109
learn.g2.com90
modash.io83
guideflow.com79
tapfiliate.com72
postaffiliatepro.com66
resources.rework.com49
shopify.com48
impact.comYour site44
influencermarketinghub.com40

636 of the 680 domain citations in answers naming impact.com came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

impact.com ranks 2 on Google for the category's searches. In the answers, impact.com takes 13% of first choices and PartnerStack takes 49%.
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In search

Google, US estimates
Position for “affiliate marketing platform”
2
Position for “best affiliate marketing platform”
–
not in the top ten
Searches for its name, Google
1,900 a month (“impact.com”)
AI search demand for its name, est.
153 a month
Organic visits to its site
about 111,771 a month
Searches its site ranks for
8,675 · 810 in the top three
Sites linking to it
43,923
Paid Google search
14 searches its ads show for, about 143 clicks and $3,520 a month (estimate)
Ads on GoogleDetailLess
117+ ads · 115 text, 1 image, 1 video · 117 shown in the last 30 days

First shown November 2021, as Impact Tech, Inc., verified. Ads started 2025-10 to 2026-09: 69 in the year, 48 before. 3 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
13%
rank 2 of 94 in affiliate
Segment leader
49%
PartnerStack
First choices
33 across its categories
Named in
271 answers
Its own site cited
in 256 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on impact.com
9,386
subdomains included
Content
1,024
counted in the table below
Documentation
5,201
Product · Integration
0 · 116
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Podcast or video38722026-09-04SEO
News or press21232026-08-26Tag management, Influencer
Case study13732026-08-19
Report or ebook11902026-04-07Identity
Conference or event7502025-07-11
Comparison31112026-09-29
Blog2202026-06-09Influencer
Webinar or virtual event1602024-10-31
Template or tool1402024-08-01
Glossary or explainer1102025-04-16
How it is countedHide how it is counted

Every page impact.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as impact.com

What the judge wrote, as written, with how often. The vendor table decides that these count as impact.com; a claim can dispute any of them.
Impact.com 37Impact 28Impact.com (Impact Advocate) 1impact.com / Advocate (SaaSquatch) 1impact.com/creator 1

Follow impact.com

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

impact.com is its own company.
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In its own words

Stated by the vendor, not checked
Positioning
The All-in-One Partnership Management Platform
For
brands & publishers
Not stated on the pages read
Price, starting price, free plan or trial, integrations, certifications, hosting, customers

What impact.com's own pages state, read September 28, 2026: impact.com, trust.impact.com, impact.com/case-studies, impact.com/partners. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when impact.com's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as impact.com, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for impact.com by email, built from the raw record of the edition. It shows:

  • where impact.com is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name impact.com, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.
The subscriber app

A verification link goes to your work email; an address at impact.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.

Badges

Wins only: a badge exists where impact.com is ranked in a category's top three this edition. Three sizes, one file each, light and dark; the code is under each.
ShowHide

impact.com is among the products AI models recommend first in Affiliate and partner management this edition. Each badge says so in the buyer's words, names the edition, and links to the standing. The next edition issues a new badge; this one stays true as a record of October 2026.

Wide · 320 × 104 Website, beside other badges
Among AI models' top three in Affiliate and partner management, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/partner/affiliate-and-partner-management/"><img src="https://gtm-ai-index.com/badges/2026-10/impact-com--affiliate-and-partner-management-wide.svg" alt="Among AI models' top three in Affiliate and partner management, October 2026 Edition, GTM AI Recommendation Index" width="320" height="104"></a>

Copy the code as it is. The link is part of the badge: it points at the Affiliate and partner management standing, where the claim can be checked.

Square · 240 × 240 LinkedIn, slides
Among AI models' top three in Affiliate and partner management, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/partner/affiliate-and-partner-management/"><img src="https://gtm-ai-index.com/badges/2026-10/impact-com--affiliate-and-partner-management-square.svg" alt="Among AI models' top three in Affiliate and partner management, October 2026 Edition, GTM AI Recommendation Index" width="240" height="240"></a>

Copy the code as it is. The link is part of the badge: it points at the Affiliate and partner management standing, where the claim can be checked.

Compact · 200 × 56 Email signature, footer
Among AI models' top three in Affiliate and partner management, October 2026 Edition, GTM AI Recommendation Index
Show the code
<a href="https://gtm-ai-index.com/partner/affiliate-and-partner-management/"><img src="https://gtm-ai-index.com/badges/2026-10/impact-com--affiliate-and-partner-management-compact.svg" alt="Among AI models' top three in Affiliate and partner management, October 2026 Edition, GTM AI Recommendation Index" width="200" height="56"></a>

Copy the code as it is. The link is part of the badge: it points at the Affiliate and partner management standing, where the claim can be checked.

Badges read on light and dark pages. Alt text carries the claim, the category, the edition and the index, so it stays a citation where the image does not load.