GTM AI Index
Index Vendors › impact.com · September 2026 Edition
6 categories · Ranked

impact.com

242Judge labels
35First choices
61Negative labels
12 of 12Models named it
6Categories
September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.
Best standing
44% in Affiliate for enterprise buyers
Rank 2 of 87 in the mid-market standingaccepted challenger
2 of 12 models made it the first choice on the direct prompt; 21% of its 43 labels there were negative.
By buyer segmentStrongest at enterprise.
In affiliate · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named impact.com for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
Affiliate and partner managementPartner and channel11%2 of 8721%43accepted challenger
Referral and partner programsPartner and channel2%12 of 10714%7under 10 labels · led by PartnerStack at 19%
Channel partner and local marketingPartner and channel2%22 of 10850%2under 10 labels · led by JourneyBee at 15%
Influencer platformsMarketing2%10 of 790%12accepted challenger
Partner relationship managementPartner and channel0%42 of 5038%13criticized challenger
Attribution and marketing mix modelingMarketing0%98 of 1240%1under 10 labels · led by Dreamdata at 29%

Movement

This is the first edition on this tier, so no move can be computed for impact.com yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated impact.com across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.503216
GPT-5.4 mini13105
Gemini 3.5 Flash30036
Perplexity Sonar11204
Grok 4.1 Fast03238
Mistral Small11226
DeepSeek V4 Flash162312
Llama 4 Maverick01203
Qwen 3.7 Flash24017
Kimi K231127
GLM 4.7 FlashX05106
MiniMax M2.523218

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct47 labels9
Paraphrase47 labels14
Comparative56 labels16not counted in share
Budget-constrained23 labels3
Scale-constrained26 labels9
Negative43 labels8not counted in share
First choiceAlternativeMentionNegative242 labels in all, every segment counted; 35 of the 59 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“The industry giant for enterprise partnerships. Incredible automation, contract management, and influencer integrations, though pricing can be premium” Gemini 3.5 Flash · Affiliate · scale prompt · first choice
“and impact.com if you need a broader partnership platform with especially strong referral, affiliate, and creator-style tracking” GPT-5.4 mini · Referrals · paraphrase prompt · first choice
“A Mid-Market/Enterprise DTC Brand | Impact.com | Centralizes traditional affiliates, influencers, and creators with modern tracking.” Gemini 3.5 Flash · Affiliate · comparative prompt · first choice
“Impact.com is the strongest all-around choice if you want one platform to manage multiple partner types at scale” Perplexity Sonar · Affiliate · direct prompt · first choice

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Platforms with Major Red Flags ... complaints about withholding verified commissions ($13,792+ in one case) and ignoring legal demand letters” Mistral Small · PRM · negative prompt · hard negative
“Salesforce PRM, impact.com, and PartnerStack have the most significant and concerning patterns of complaints” DeepSeek V4 Flash · PRM · negative prompt · hard negative
“Avoid joining massive networks like Awin, CJ Affiliate, or Impact.com early on” Gemini 3.5 Flash · Affiliate · budget prompt · hard negative
“Enterprise platforms (PartnerStack, Impact) - Start at $1,000+/month” Mistral Small · Affiliate · budget prompt · hard negative

Named alongside

The products named in the same answers as impact.com, over the 242 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and impact.com was named but was not.
ProductSame answerTook the first choice insteadHead to head
Everflow49 of 2421Not in the top three
CJ Affiliate48 of 2423Not in the top three
Rewardful44 of 2425Not in the top three
ShareASale44 of 2425Not in the top three
Awin43 of 2423Not in the top three
Refersion36 of 2423Not in the top three
FirstPromoter34 of 2422Not in the top three
Salesforce PRM31 of 2421Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named impact.com. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 49 of the 242 answers that named impact.com and are not a share of its labels.

Domains cited

g2.com17
linkjolt.io14
modash.io14
learn.g2.com12
influencermarketinghub.com11
introw.io11
tapfiliate.com11
guideflow.com10
impact.comYour site10
partnerstack.com9

109 of the 119 domain citations in answers naming impact.com came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Names read as impact.com

What the judge wrote, as written, with how often. The vendor table decides that these count as impact.com; a claim can dispute any of them.
Impact.com 28Impact 12PartnerStack / Impact 1impact.com (formerly Impact Radius) 1impact.com (formerly Impact) 1
Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when impact.com's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as impact.com, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at impact.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.

Subscribe to the pack