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GTM AI Index
Index › Products › Awin · October 2026 Edition
2 categories · Ranked

Awin

81Judge labels
1First choices
23Negative labels
14 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
2% in Affiliate for mid-market buyers
Rank 10 of 94 in the mid-market standingcriticized challenger
0 of 14 models made it the first choice on the direct prompt; 25% of its 32 labels there were negative.
What the models named instead of Awin →
By buyer segmentRead the same way at every buyer size.
In affiliate · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Awin for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrantSince September 2026
Affiliate and partner managementPartner and channel2%10 of 9425%32criticized challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
Partner relationship managementPartner and channel0%60 of 61100%1under 10 labels · led by PartnerPortal.io at 22%newNew since September 2026: not ranked then, 0% now.

Movement

Since September 2026, Awin held within the floor in all two categories: no change cleared 11 points.

Best category · Affiliate · by segment

Small business=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 24 → 20 of 56
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 18 → 9 of 90
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 11 → 10 of 46

All categories · Mid-market

CategorySeptember 2026NowChangeReadingRank
Affiliate0%2%▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Within noiseRank 18 → 10 of 94
PRM0%0%newNew since September 2026: not ranked then, 0% now.New this editionRank 60 of 61, unchanged

Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions

By model

How each model treated Awin across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
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ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.501113
GPT-5.4 mini10102
Gemini 3.5 Flash00224
Perplexity Sonar12003
Grok 4.2000112
Mistral Small03003
DeepSeek V4 Flash01034
Llama 4 Maverick01001
Qwen 3.7 Flash02103
Kimi K201012
GLM 4.7 FlashX00011
MiniMax M2.500202
GPT-6 Luna10001
Muse Glimmer 30B02002

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct5 labelsNone
Paraphrase4 labelsNone
Comparative32 labels3not counted in share
Budget-constrained11 labels1
Scale-constrained7 labelsNone
Negative22 labels1not counted in share
First choiceAlternativeMentionNegative81 labels in all, every segment counted; 1 of the 5 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“the best starting option is usually Awin Access / Awin if you want a low-cost affiliate network” Perplexity Sonar · Affiliate · budget prompt · first choice
“Starting a content site or blog: Try Awin or CJ for multiple brands” GPT-6 Luna · Affiliate · comparative prompt · first choice
“look at CJ, Awin, or Impact” GPT-5.4 mini · Affiliate · comparative prompt · first choice
“Start with established, well-vetted networks like CJ Affiliate, ShareASale, Rakuten Marketing and Awin, which screen programs before listing them.” Muse Glimmer 30B · Affiliate · negative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“you should avoid traditional "Affiliate Networks" (like Awin/ShareASale, CJ Affiliate, or Impact.com)” Gemini 3.5 Flash · Affiliate · budget prompt · hard negative
“What to Avoid on a Limited Budget | ShareASale/Awin | ~$625–$750 one-time setup fee” DeepSeek V4 Flash · Affiliate · budget prompt · hard negative
“Affiliate-style tools (Awin, Impact) — ... not B2B channel management.” DeepSeek V4 Flash · PRM · direct prompt · hard negative
“Awin | Mixed reviews with billing and support problems” GLM 4.7 FlashX · Affiliate · negative prompt · hard negative

Named alongside

The products named in the same answers as Awin, over the 81 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Awin was named but was not.
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ProductSame answerTook the first choice insteadHead to head
ShareASale45 of 814Not among the top eight
CJ Affiliate43 of 813Not among the top eight
Rakuten Advertising35 of 810Not among the top eight
ClickBank22 of 810Not among the top eight
Post Affiliate Pro16 of 811Not among the top eight
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Awin. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 76 of the 81 answers that named Awin and are not a share of its labels.

Domains cited

postaffiliatepro.com46
tapfiliate.com36
modash.io35
learn.g2.com24
shopify.com22
influencermarketinghub.com18
digistore24.com17
g2.com17
ainfluencer.com16
resources.rework.com16

247 of the 247 domain citations in answers naming Awin came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Search and answers

awin.com is not in Google's top ten for any of the category's searches. In the answers, Awin takes 2% of first choices and PartnerStack takes 49%.
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In search

Google, US estimates
Position for “affiliate marketing platform”
–
not in the top ten
Position for “best affiliate marketing platform”
–
not in the top ten
Searches for its name, Google
12,100 a month (“awin”)
AI search demand for its name, est.
154 a month
Organic visits to its site
about 15,163 a month
Searches its site ranks for
3,267 · 187 in the top three
Sites linking to it
42,218
Paid Google search
No ads found in the estimate; that does not mean it runs none
Ads on GoogleDetailLess
45 ads · 41 text, 2 image, 2 video · 14 shown in the last 30 days

First shown February 2025, as AWIN AG, verified. Ads started 2025-10 to 2026-09: 21 in the year, 24 before. 1 more by other advertisers linking to it.

On Google's pages: 1 2 3 4

In answers

This edition
Share of first choices
2%
rank 10 of 94 in affiliate
Segment leader
49%
PartnerStack
First choices
1 across its categories
Named in
81 answers
Its own site cited
in 76 of the answers that named it

Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.

What it publishes

ShowHide
Addresses on awin.com
14,407
subdomains included
Content
4,137
counted in the table below
Documentation
11
Product · Integration
0 · 0
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
News or press2,370192026-09-17SEO, Ecommerce
Podcast or video52602025-06-10
Case study50812026-09-15
Webinar or virtual event42102025-07-15
Conference or event19302026-04-20
Report or ebook4102023-11-28
Glossary or explainer3102023-09-19
Template or tool2402024-09-17
Comparison1702022-11-02
Blog602026-04-07

Most recent

Events in person

Upcoming
Last twelve months

As the event pages on awin.com state them, read September 28, 2026.

How it is countedHide how it is counted

Every page awin.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.

Names read as Awin

What the judge wrote, as written, with how often. The vendor table decides that these count as Awin; a claim can dispute any of them.
Awin (formerly Affiliate Window) 2Awin (including ShareASale) 1Awin / ShareASale 1Awin Access / Awin 1Awin/ShareASale 1ShareASale/Awin 1

Follow Awin

An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.

Already following? Everything you follow, with a stop for each.

The company

Awin.
ShowHide

On record

Wikidata
Website
awin.com
Headquarters
Berlin, Germany
Founded
2000

Fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · LinkedIn · Crunchbase

In its own words

Stated by the vendor, not checked
Positioning
Join our global affiliate platform
For
Advertisers, creators & influencers, affiliate partners, and agencies
Certifications
Agency Certification
Customers named
AdidasAliExpressAOBooking.comDecathlonDysonEmmaGE Appliances
Not stated on the pages read
Price, starting price, free plan or trial, integrations, hosting

What Awin's own pages state, read September 28, 2026: awin.com, awin.com/gb/pricing/agencies, awin.com/gb/compliance, awin.com/pl/insighty-z-roznych-sektorow/platformy-roi-influencerow, awin.com/gb/case-studies. A claimed page can correct any of them.

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Awin's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Awin, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

What a new claim receivesHide what a new claim receives

A new claim receives the current edition's vendor brief for Awin by email, built from the raw record of the edition. It shows:

  • where Awin is named, by buyer and by framing, and which cells hold its first choices;
  • the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
  • its vocabulary against the segment leader's, and the pages the models cited;
  • who was chosen in the answers that did not name Awin, and every reason the record gives;
  • a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
  • one page of published figures cleared to show a buyer.

A verification link goes to your work email; an address at awin.com is approved on the spot, any other is reviewed by hand. Your email is never published. Claiming gives no say over labels, shares, verdicts or which quotes appear.