Small business▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 0% in September 2026
Inside the floor by 7 pointsRank 20 → 8 of 56
2 categories · RankedAmazon Associates
40Judge labels
4First choices
7Negative labels
13 / 14Models named it
2Categories
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
4% in Affiliate for small business buyers
Rank 4 of 94 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 9% of its 22 labels there were negative.
What the models named instead of Amazon Associates →By buyer segmentRead the same way at every buyer size.
Small business8 of 57
4%14 labels
criticized challenger
Mid-market4 of 94
4%22 labels
accepted challenger
Enterprise30 of 48
0%2 labels
under the label threshold
In affiliate · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Amazon Associates for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| Affiliate and partner management | Partner and channel | 4% | 4 of 94 | 9% | 22 | accepted challenger | ▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
| Influencer platforms | Marketing | 0% | 44 of 72 | 0% | 1 | under 10 labels · led by Favikon at 23% | newNew since September 2026: not ranked then, 0% now. |
Movement
Since September 2026, Amazon Associates held within the floor in all two categories: no change cleared 11 points.
Best category · Affiliate · by segment
Mid-market▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 2% in September 2026
Inside the floor by 9 pointsRank 8 → 4 of 90
Enterprise=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
0%from 0% in September 2026
Inside the floor by 11 pointsRank 38 → 30 of 46
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| Affiliate | 2% | 4% | ▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 8 → 4 of 94 |
| Influencer | 0% | 0% | newNew since September 2026: not ranked then, 0% now. | New this edition | Rank 44 of 72, unchanged |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Amazon Associates across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Amazon Associates across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 1 | 2 |
| GPT-5.4 mini | 1 | 0 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 0 | 2 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 2 | 1 | 0 | 3 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 3 | 0 | 0 | 3 |
| Llama 4 Maverick | 1 | 0 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 2 | 0 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 0 | 0 | 1 |
| MiniMax M2.5 | 2 | 0 | 1 | 0 | 3 |
| GPT-6 Luna | 0 | 1 | 0 | 0 | 1 |
| Muse Glimmer 30B | 0 | 1 | 0 | 1 | 2 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct0 labelsNone
Paraphrase0 labelsNone
Comparative9 labels2not counted in share
Budget-constrained14 labels4
Scale-constrained0 labelsNone
Negative17 labels1not counted in share
First choiceAlternativeMentionNegative40 labels in all, every segment counted; 4 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Amazon Associates: A popular choice for beginners, with easy setup and high conversion rates.” Llama 4 Maverick · Affiliate · budget prompt · first choice
“The search results consistently recommend established networks like: - Amazon Associates” MiniMax M2.5 · Affiliate · negative prompt · first choice
“starting with Amazon Associates makes sense for the lowest barrier to entry” MiniMax M2.5 · Affiliate · budget prompt · first choice
“If you're a creator/blogger: start with Amazon Associates.” GPT-5.4 mini · Affiliate · comparative prompt · first choice
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“Amazon Associates frequently changes its terms, sometimes resulting in commission reductions across product ranges, though it's still widely used.” Claude Haiku 4.5 · Affiliate · negative prompt · soft negative
“Widely used as an entry point but repeatedly criticized for low pay and unstable terms.” Muse Glimmer 30B · Affiliate · negative prompt · soft negative
Named alongside
The products named in the same answers as Amazon Associates, over the 40 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Amazon Associates was named but was not.ShowHide
Named alongside
The products named in the same answers as Amazon Associates, over the 40 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Amazon Associates was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Amazon Associates. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 38 of the 40 answers that named Amazon Associates and are not a share of its labels.
Domains cited
postaffiliatepro.com32
shopify.com17
modash.io15
tapfiliate.com14
digistore24.com13
influencermarketinghub.com11
alidropship.com10
trustpilot.com9
learn.g2.com8
ainfluencer.com7
136 of the 136 domain citations in answers naming Amazon Associates came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
amazon.com is not in Google's top ten for any of the category's searches. In the answers, Amazon Associates takes 4% of first choices and PartnerStack takes 49%.ShowHide
Search and answers
amazon.com is not in Google's top ten for any of the category's searches. In the answers, Amazon Associates takes 4% of first choices and PartnerStack takes 49%.
ShowHideIn search
Google, US estimatesPosition for “affiliate marketing platform”
–
not in the top ten
Position for “best affiliate marketing platform”
–
not in the top ten
- Searches for its name, Google
- 90,500 a month (“amazon associates”)
- AI search demand for its name, est.
- 1,060 a month
- Organic visits to its site
- about 1,681,997,879 a month
- Searches its site ranks for
- 41,877,954 · 12,884,125 in the top three
- Sites linking to it
- 3,228,430
- Paid Google search
- 559 searches its ads show for, about 25,126 clicks and $106,125 a month (estimate)
In answers
This editionShare of first choices
4%
rank 4 of 94 in affiliate
Segment leader
49%
PartnerStack
- First choices
- 4 across its categories
- Named in
- 40 answers
- Its own site cited
- in 38 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on amazon.com
10,006
subdomains included
Content
886
counted in the table below
Documentation
1
Product · Integration
0 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 391 | 0 | 2025-09-17 | ||
| Report or ebook | 282 | 9 | 2026-07-29 | ||
| Blog | 132 | 0 | 2024-10-22 | ||
| Case study | 26 | undated | |||
| Conference or event | 21 | 0 | 2025-12-10 | ||
| Template or tool | 20 | undated | |||
| Glossary or explainer | 12 | undated | |||
| Comparison | 1 | 0 | 2025-03-25 | ||
| Podcast or video | 1 | undated |
Most recent
- 2026-07-29Media planning api suite report or ebook
- 2026-07-29Media planning api suite report or ebook
- 2026-07-29Media planning api suite report or ebook
- 2026-07-22Performance plus cpa best practices report or ebook
- 2026-07-22Performance plus cpa best practices report or ebook
- 2026-07-22Performance plus cpa best practices report or ebook
How it is countedHide how it is counted
Every page amazon.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Follow Amazon Associates
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Amazon is the company behind Amazon Associates.ShowHide
The company
Amazon is the company behind Amazon Associates.
ShowHideOn record
Wikidata- Website
- amazon.com
- Headquarters
- Seattle, United States
- Founded
- 1994
- Employees
- about 1,500,000 (2023)
- Ownership
- Public, AMZN on Nasdaq
Fetched September 14, 2026, with a correction applied. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase
In its own words
Stated by the vendor, not checked- Positioning
- Amazon’s affiliate marketing program
- For
- content creators, publishers and bloggers
- Customers named
- BuzzFeedFire Food ChefImpremediaDomino
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting
What Amazon Associates's own pages state, read October 5, 2026: affiliate-program.amazon.com, sell.amazon.com/partners, sell.amazon.com/es/partners, sell.amazon.com/zh/partners, advertising.amazon.com/partners/overview. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Amazon Associates's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Amazon Associates, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Amazon Associates by email, built from the raw record of the edition. It shows:
- where Amazon Associates is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Amazon Associates, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.