Every category where a model named Amazon Associates for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.

Category	Function	Share	Rank	Negative rate	Labels	Quadrant
Affiliate and partner management	Partner and channel	2%	8 of 87	10%	20	accepted challenger
Ecommerce marketing	Marketing	0%	43 of 154	0%	1	under 10 labels · led by HubSpot Marketing Hub at 36%

Movement

This is the first edition on this tier, so no move can be computed for Amazon Associates yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Amazon Associates across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.

Model	First choice	Alternative	Mention	Negative	Labels
Claude Haiku 4.5	0	0	0	0	0
GPT-5.4 mini	0	0	0	0	0
Gemini 3.5 Flash	0	2	0	0	2
Perplexity Sonar	0	1	1	0	2
Grok 4.1 Fast	0	3	0	1	4
Mistral Small	0	1	0	1	2
DeepSeek V4 Flash	1	1	0	0	2
Llama 4 Maverick	0	1	0	0	1
Qwen 3.7 Flash	0	1	0	0	1
Kimi K2	0	1	1	0	2
GLM 4.7 FlashX	2	0	1	0	3
MiniMax M2.5	0	2	0	0	2

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.

FramingLabels by classFirst choices

Direct0 labelsNone

Paraphrase0 labelsNone

Comparative10 labels1not counted in share

Budget-constrained8 labels1

Scale-constrained0 labelsNone

Negative15 labels2not counted in share

First choiceAlternativeMentionNegative33 labels in all, every segment counted; 1 of the 4 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Best for beginners; massive catalog, trusted brand” DeepSeek V4 Flash · Affiliate · negative prompt · first choice

“Amazon Associates - Best Overall Free Option” GLM 4.7 FlashX · Affiliate · budget prompt · first choice

“Amazon Associates (for general e-commerce)” GLM 4.7 FlashX · Affiliate · comparative prompt · first choice

“Use trusted networks - Amazon Associates, ShareASale, ClickBank (with research), CJ Affiliate” MiniMax M2.5 · Affiliate · negative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“What to Avoid: Amazon Associates - While free to join, commission rates are very low” Mistral Small · Affiliate · budget prompt · hard negative

“free for *publishers* promoting others' products but require setup fees (e.g., $500+) for companies hosting programs” Grok 4.1 Fast · Affiliate · budget prompt · soft negative

Named alongside

The products named in the same answers as Amazon Associates, over the 33 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Amazon Associates was named but was not.

ProductSame answerTook the first choice insteadHead to head

ShareASale25 of 334Not in the top three

CJ Affiliate22 of 332Not in the top three

impact.com19 of 334Not in the top three

PartnerStack18 of 333Not in the top three

Awin18 of 332Not in the top three

ClickBank17 of 330Not in the top three

Rakuten Advertising14 of 330Not in the top three

Digistore2411 of 330Not in the top three

Refersion10 of 331Not in the top three

FlexOffers9 of 331Not in the top three

A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Amazon Associates. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 2 of the 33 answers that named Amazon Associates and are not a share of its labels.

Domains cited

flowlu.com2

influencermarketinghub.com2

linkjolt.io2

mgid.com2

modash.io2

bloggingwizard.com1

ddiy.co1

digistore24.com1

digitalvidya.com1

elementor.com1

Fifteen of the fifteen domain citations in answers naming Amazon Associates came from somebody else's page.

Pages cited

flowlu.com/blog/finances/best-affiliate-programs2

influencermarketinghub.com/affiliate-marketing-software-platforms2

influencermarketinghub.com/affiliate-marketing-websites2

linkjolt.io/blog/best-affiliate-marketing-platforms2

mgid.com/blog/best-affiliate-marketing-programs2

modash.io/blog/affiliate-marketing-platforms2

bloggingwizard.com/affiliate-platforms-and-networks1

ddiy.co/affiliate-marketplaces1

Pages are listed as the models cited them.

The company

Amazon Europe Core is the company behind Amazon Associates.

Website: amazon.com
Headquarters: Seattle, United States
Founded: 1994
Employees: about 1,500,000 (2023)
Ownership: Public, AMZN on Nasdaq

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Amazon Associates's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Amazon Associates, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at amazon.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.