Affiliate and partner management · September 2026 Edition
impact.com vs Amazon Associates
Two of twelve models named impact.com first on the direct prompt; zero named Amazon Associates. impact.com was named by eleven of the twelve models and Amazon Associates by ten and impact.com carries 43 labels and Amazon Associates 20, so the shares are not directly comparable.
Named in six categories this edition.
By Amazon Europe Core, Seattle, United States, founded 1994. Named in two categories this edition.
First-choice share11%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate21%10%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#2#6A position in a field of 13; printed, not drawn.
Labels4320A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, impact.com reading right to left. Rank and label count are printed, not drawn.PartnerStack was named alongside these two in twelve of the twelve direct answers. PartnerStack vs impact.com · PartnerStack vs Amazon Associates · impact.com vs Tapfiliate
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the affiliate and partner management page.
By framing
How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
impact.comFirst choices, of twelve modelsAmazon Associates
Direct201 against impact.com
Paraphrase004 against impact.com
Comparative21
Budget-constrained013 against impact.com · 2 against Amazon Associates
Scale-constrained40
Negative211 against impact.com
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.
Every model, every framing
The seventy-two answers behind the chart above, one cell each: where impact.com and Amazon Associates stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | |||||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | |||
| Grok 4.1 Fast | | | | | | |
| Mistral Small | | | | |||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | | | | |
| Kimi K2 | | | | | ||
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | |
impact.com Amazon Associates first choice named as an alternative argued againstblank: not namedEach cell is one answer, impact.com on the left and Amazon Associates on the right.The direct prompt
The plain question, one answer per model, grouped by where impact.com and Amazon Associates stood in it.
impact.com first, Amazon Associates not the choice
2 of 12 modelsAmazon Associates was named in the answer but not as the choice, or not at all.Perplexity Sonarimpact.com alternatives: FirstPromoter, PartnerStack, Trackdesk
MiniMax M2.5PartnerStack, impact.com alternatives: Modash, ShareASale
Neither was the first choice, one was named
7 of 12 modelsThe answer put something else first and named one of the two as an alternative.Claude Haiku 4.5PartnerStack alternatives: ShareASale, impact.com
Grok 4.1 FastPartnerStack alternatives: FirstPromoter, Rewardful, impact.com
Mistral SmallPartnerStack alternatives: FirstPromoter, Rewardful, impact.com
DeepSeek V4 FlashPartnerStack alternatives: FirstPromoter, Reditus, Rewardful, impact.com
Qwen 3.7 FlashPartnerStack alternatives: Post Affiliate Pro, impact.com
Kimi K2PartnerStack alternatives: impact.com
GLM 4.7 FlashXPartnerStack alternatives: impact.com
Neither was named
3 of 12 modelsThe answer made no first choice from these two in this category.GPT-5.4 miniPartnerStack alternatives: Everflow, TUNE
Gemini 3.5 FlashPartnerStack alternatives: FirstPromoter, Reditus
Llama 4 MaverickPartnerStack alternatives: Awin, ShareASale
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
impact.com leads by two points.
impact.com2%#9 of 13Amazon Associates0%#11 of 13Mid-marketThe figures above
impact.com leads by nine points.
impact.com11%#2 of 13Amazon Associates2%#6 of 13Enterprise
impact.com leads by forty-four points.
impact.com44%#1 of 10Amazon Associates0%#– of 10What the models said about impact.com
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of five in this category shown.
“Avoid joining massive networks like Awin, CJ Affiliate, or Impact.com early on” Gemini 3.5 Flash · budget prompt · hard negative
“Enterprise platforms (PartnerStack, Impact) - Start at $1,000+/month” Mistral Small · budget prompt · hard negative
“The industry giant for enterprise partnerships. Incredible automation, contract management, and influencer integrations, though pricing can be premium” Gemini 3.5 Flash · scale prompt · first choice
“A Mid-Market/Enterprise DTC Brand | Impact.com | Centralizes traditional affiliates, influencers, and creators with modern tracking.” Gemini 3.5 Flash · comparative prompt · first choice
“Impact.com is the strongest all-around choice if you want one platform to manage multiple partner types at scale” Perplexity Sonar · direct prompt · first choice
What the models said about Amazon Associates
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.
“What to Avoid: Amazon Associates - While free to join, commission rates are very low” Mistral Small · budget prompt · hard negative
“free for *publishers* promoting others' products but require setup fees (e.g., $500+) for companies hosting programs” Grok 4.1 Fast · budget prompt · soft negative
“Best for beginners; massive catalog, trusted brand” DeepSeek V4 Flash · negative prompt · first choice
“Amazon Associates - Best Overall Free Option” GLM 4.7 FlashX · budget prompt · first choice
“Amazon Associates (for general e-commerce)” GLM 4.7 FlashX · comparative prompt · first choice
Also compared
PartnerStack vs impact.comPartnerStack vs Amazon Associatesimpact.com vs Tapfiliateimpact.com vs Trackdeskimpact.com vs Rewardfulimpact.com vs RefersionTapfiliate vs Amazon AssociatesTrackdesk vs Amazon AssociatesRewardful vs Amazon AssociatesAmazon Associates vs RefersionAll twenty-one head-to-head pages and the full affiliate standing
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.