GTM AI Index
Index Partner and channel Affiliate › Amazon Associates vs Refersion
Affiliate and partner management · September 2026 Edition

Amazon Associates vs Refersion

Zero of twelve models named Amazon Associates first on the direct prompt; zero named Refersion. Amazon Associates was named by ten of the twelve models and Refersion by eleven and Amazon Associates carries 20 labels and Refersion 17, so the shares are not directly comparable.

Amazon Associates

accepted challenger

By Amazon Europe Core, Seattle, United States, founded 1994. Named in two categories this edition.

Refersion

criticized challenger

Named in three categories this edition.

First-choice share2%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate10%29%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#6#7A position in a field of 13; printed, not drawn.
Labels2017A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, Amazon Associates reading right to left. Rank and label count are printed, not drawn.PartnerStack was named alongside these two in twelve of the twelve direct answers. PartnerStack vs Amazon Associates · PartnerStack vs Refersion · impact.com vs Amazon Associates

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the affiliate and partner management page.

By framing

How many of the twelve models made each the first choice, per way of asking, and how many argued against it.
Amazon AssociatesFirst choices, of twelve modelsRefersion
Direct00
Paraphrase001 against Refersion
Comparative10
Budget-constrained112 against Amazon Associates · 3 against Refersion
Scale-constrained001 against Refersion
Negative10
Bars are first choices, 0 to 12 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to twelve.

Every model, every framing

The seventy-two answers behind the chart above, one cell each: where Amazon Associates and Refersion stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.1 Fast
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
Amazon Associates Refersion first choice named as an alternative argued againstblank: not namedEach cell is one answer, Amazon Associates on the left and Refersion on the right.

The direct prompt

The plain question, one answer per model, grouped by where Amazon Associates and Refersion stood in it.

Neither was named

12 of 12 modelsThe answer made no first choice from these two in this category.
Claude Haiku 4.5PartnerStack alternatives: ShareASale, impact.com
GPT-5.4 miniPartnerStack alternatives: Everflow, TUNE
Gemini 3.5 FlashPartnerStack alternatives: FirstPromoter, Reditus
Perplexity Sonarimpact.com alternatives: FirstPromoter, PartnerStack, Trackdesk
Grok 4.1 FastPartnerStack alternatives: FirstPromoter, Rewardful, impact.com
Mistral SmallPartnerStack alternatives: FirstPromoter, Rewardful, impact.com
DeepSeek V4 FlashPartnerStack alternatives: FirstPromoter, Reditus, Rewardful, impact.com
Llama 4 MaverickPartnerStack alternatives: Awin, ShareASale
Qwen 3.7 FlashPartnerStack alternatives: Post Affiliate Pro, impact.com
Kimi K2PartnerStack alternatives: impact.com
GLM 4.7 FlashXPartnerStack alternatives: impact.com
MiniMax M2.5PartnerStack, impact.com alternatives: Modash, ShareASale

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
Refersion leads by two points.
Refersion2%#5 of 13
Amazon Associates0%#11 of 13
The full small business standing →
Mid-marketThe figures above
Level: the same share of first choices.
Amazon Associates2%#6 of 13
Refersion2%#7 of 13
The full mid-market standing →
Enterprise
Level: the same share of first choices.
Amazon Associates0%#– of 10
Refersion0%#– of 10
The full enterprise standing →

What the models said about Amazon Associates

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Five of six in this category shown.

“What to Avoid: Amazon Associates - While free to join, commission rates are very low” Mistral Small · budget prompt · hard negative
“free for *publishers* promoting others' products but require setup fees (e.g., $500+) for companies hosting programs” Grok 4.1 Fast · budget prompt · soft negative
“Best for beginners; massive catalog, trusted brand” DeepSeek V4 Flash · negative prompt · first choice
“Amazon Associates - Best Overall Free Option” GLM 4.7 FlashX · budget prompt · first choice
“Amazon Associates (for general e-commerce)” GLM 4.7 FlashX · comparative prompt · first choice

What the models said about Refersion

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of six in this category shown.

“Avoid pricier ones like Refersion ($99+/month) unless scaling.” Grok 4.1 Fast · budget prompt · hard negative
“or e-comm-focused like Refersion/LeadDyno” Grok 4.1 Fast · paraphrase prompt · hard negative
“look cheap upfront but charge a 2% to 3% transaction fee on all affiliate-referred sales” Gemini 3.5 Flash · budget prompt · soft negative
“Offers a free plan and is considered one of the best affiliate marketing platforms for beginners.” Llama 4 Maverick · budget prompt · first choice
“Tier 1 Solution (like Impact, PartnerStack, Refersion, or Post Affiliate Pro)” Qwen 3.7 Flash · scale prompt · alternative
“Tapfiliate, Refersion, and FirstPromoter make it simple to get started” Claude Haiku 4.5 · budget prompt · alternative
Also compared

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.