GTM AI Index
Index › Partner and channel › PRM › Small business › September 2026 Edition

Partner relationship management for small business buyers

Asked as “partner relationship management platform”, and as “PRM software”, on behalf of a small B2B company. 43 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing
PartnerPortal.io
Clear leader
47% of first choices, clear leader.
ShowinginAll 73 categories →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small businessPartnerPortal.io47%Clear leaderThis pageMid-marketChanneltivity24%ContestedStanding →EnterpriseImpartner27%ContestedStanding →

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01PartnerPortal.io47%0%48endorsed leader
02Kiflo35%2%47endorsed leader
03PartnerStack7%36%42criticized challenger
Show the eight products at 0%, ordered by negative rate
09ZINFI0%93%15criticized challenger
11Impartner0%93%28criticized challenger
10Salesforce PRM0%83%29criticized challenger
08Channelscaler0%68%19criticized challenger
07impact.com0%62%13criticized challenger
06Pipedrive0%19%16accepted challenger
05JourneyBee0%10%21accepted challenger
04Channeltivity0%5%22accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Head to head
Channeltivity vs PartnerPortal.ioChanneltivity vs JourneyBeePartnerPortal.io vs JourneyBee

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01PartnerPortal.io47%
02Kiflo35%
03PartnerStack7%
04Channeltivity0%
05JourneyBee0%
06Pipedrive0%
07impact.com0%
08Channelscaler0%
09ZINFI0%
10Salesforce PRM0%
11Impartner0%

02What they warned about

Two of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Perplexity Sonar, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Salesforce PRM
83%
24 of 29 labels negative · 11 of 12 models · 15 hard negative
“Platforms to Avoid or Be Very Cautious About ... Salesforce Partner Cloud (formerly Salesforce PRM) ... prohibitive for small to medium-sized businesses” Mistral Small, negative prompt
Impartner
93%
26 of 28 labels negative · 10 of 12 models · 16 hard negative
“you should avoid or be highly cautious about the following platforms and categories... **Impartner**, **ZINFI**, and **Unifyr**” Gemini 3.5 Flash, negative prompt
PartnerStack
36%
15 of 42 labels negative · 8 of 12 models · 3 hard negative
“Avoid tools (like PartnerStack, and some others) that take a cut of partner payouts.” DeepSeek V4 Flash, direct prompt
impact.com
62%
8 of 13 labels negative · 8 of 12 models · 3 hard negative
“impact.com emerge as the most problematic PRM platforms for small businesses” Mistral Small, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the twelve in this edition, and all six flagship models on the expanded tier.

Sites the answers cite

20 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 170 links across 74 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

g2.com
8 answers · 18 citations · 3 models
learn.g2.com
6 answers · 6 citations · 3 models
monday.com
vendor site · Monday.com6 answers · 6 citations · 2 models
introw.io
vendor site · Introw5 answers · 7 citations · 2 models
journeybee.io
vendor site · JourneyBee5 answers · 7 citations · 2 models
channelinsider.com
5 answers · 5 citations · 2 models
gartner.com
vendor site · Gartner5 answers · 5 citations · 3 models
guideflow.com
vendor site · Guideflow5 answers · 5 citations · 2 models
pipedrive.com
vendor site · Pipedrive5 answers · 5 citations · 2 models
zinfi.com
vendor site · ZINFI5 answers · 5 citations · 2 models
partnerportal.io
vendor site · PartnerPortal.io4 answers · 4 citations · 2 models
xamplify.com
vendor site · xAmplify3 answers · 5 citations · 1 model

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

learn.g2.com/best-prm-software
6 answers · 3 models
channelinsider.com/channel-business/helpdesk-itsm-and-other-tools/prm-software
5 answers · 2 models
g2.com/categories/partner-relationship-management-prm/small-business
5 answers · 3 models
gartner.com/reviews/market/partner-relationship-management-applications
5 answers · 3 models
guideflow.com/blog/best-prm-software
5 answers · 2 models
monday.com/blog/crm-and-sales/prm-software
5 answers · 2 models
pipedrive.com/en/blog/prm-software
5 answers · 2 models
introw.io/blog/best-partner-relationship-management-software
4 answers · 2 models
zinfi.com/blog/partner-relationship-management-software-2026
4 answers · 2 models
g2.com/discussions/best-partner-relationship-management-software-for-small-…
3 answers · 2 models

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best partner relationship management platform for a small B2B company?”Paraphrase“Which PRM software would you recommend to a small business that sells to other businesses?”Comparative“What are the top partner relationship management platforms for a small team and how do they differ?”Budget-constrained“What is the best partner relationship management platform for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a partner relationship management platform. What should we look at?”Negative“Which partner relationship management platforms should a small business avoid or be cautious about?”
Claude Haiku 4.5Kiflo PRM, PartnerStack
Two alternativesSalesforce Partner Relationship Management, impact.com
no first choiceChangedKiflo PRM, PartnerPortal.io
Two alternativesIntrow, PartnerStack
against: Salesforce PRMKiflo
Two alternativesPartnerStack, Unifyr
no first choiceagainst: Channelscaler, Impartner, Mindmatrix, Salesforce PRM, ZINFI
GPT-5.4 miniPartnerStack
Four alternativesChanneltivity, Kiflo, PartnerPortal.io, impact.com
against: Salesforce PRMKifloChanged
One alternativePartnerStack
against: Impartner, Salesforce PRMPartnerStack
Three alternativesChannelscaler, Channeltivity, Magentrix
against: Impartner, Salesforce PRM / Experience Cloud-based setupKiflo
One alternativeimpact.com
against: Channelscaler, Impartnerno first choiceagainst: Channelscaler, Impartner PRM, Kiflo, Oracle Partner Relationship Management, Salesforce PRM, Unifyr
Gemini 3.5 FlashPartnerPortal.io
Three alternativesEverflow, Kiflo, PartnerStack
against: Impartner, Salesforce PRM, impact.comPartnerPortal.ioHeld
Two alternativesJourneyBee, Kiflo
against: Impartner, PartnerStack, Salesforce PRMPartnerPortal.io
Three alternativesIntrow, JourneyBee, Kiflo
PartnerPortal.io
Five alternativesHubSpot Marketing Hub, Kiflo, Pipedrive, Reditus, Zoho CRM
against: Impartner, PartnerStack, ZINFIKiflo
Four alternativesChanneltivity, JourneyBee, Rewardful, impact.com
against: PartnerStackagainst: Impartner, PartnerStack, Salesforce PRM, Unifyr, ZINFI
Perplexity SonarSalesflare
Three alternativesHubSpot, Pipedrive, Zoho CRM
KifloChanged
Two alternativesPartnerPortal.io, Partnerplace
against: JourneyBeePartnerPortal.io
Two alternativesKiflo, PartnerStack
HubSpot CRM
Two alternativesBigin by Zoho, Zoho CRM
no first choiceagainst: Impartner, Magentrix, PartnerStack, Salesforce PRM, ZINFI, impact.com
Grok 4.1 FastPartnerPortal.io
Four alternativesChannelyze, Kiflo, PartnerStack, Pipedrive
against: Impartner, Salesforce PRM, ZINFIPartnerPortal.ioHeld
One alternativeKiflo
against: Channelyze, Impartner, JourneyBee, PartnerStack, PipedrivePartnerPortal.io
Two alternativesChanneltivity, Kiflo
against: Impartner, Pipedrive, ZINFIPartnerPortal.io
Three alternativesChannelyze, Kiflo, xAmplify
against: PipedriveKiflo, PartnerPortal.io
Two alternativesChannelyze, PartnerStack
against: Impartner, Salesforce PRMagainst: Channelscaler, Impartner PRM, Mindmatrix PRM, Salesforce PRM, ZINFI Unified Partner Management
Mistral SmallKiflo, PartnerStack
Three alternativesChannelscaler, Channeltivity, PartnerPortal.io
against: Impartner, Salesforce PRM, UnifyrKiflo PRMChanged
Two alternativesPartnerPortal.io, Pipedrive
Kiflo, PartnerPortal.io
Three alternativesChanneltivity, JourneyBee, PartnerStack
against: Channelscaler, Impartner, UnifyrPartnerPortal.io
Two alternativesJourneyBee, Kiflo
against: Channelscaler, Impartner, ZINFIno first choiceagainst: Oracle Partner Relationship Management, Salesforce PRM, impact.com
DeepSeek V4 FlashKiflo, PartnerPortal.ioagainst: Channeltivity, Impartner, PartnerStack, Salesforce PRM, ZINFIKifloChanged
Two alternativesChanneltivity, PartnerPortal.io
PartnerPortal.io
Three alternativesJourneyBee, Kiflo, Salesforce PRM
against: Channelscaler, Impartner, Magentrix, PartnerStack, ZINFIPartnerPortal.io
Two alternativesJourneyBee, Kiflo PRM
against: Channelscaler, Impartner, PartnerStack, Salesforce PRM, ZINFIno first choice
Three alternativesJourneyBee, Kiflo, PartnerPortal.io
against: HubSpot, Impartner, ZINFIagainst: Allbound PRM, Impartner PRM, PartnerStack, Salesforce PRM, ZINFI Unified Partner Management, impact.com
Llama 4 Maverickno first choicePartnerPortal.ioChanged
Two alternativesKiflo, Pipedrive
no first choicePartnerPortal.io
Three alternativesChannelinsider, Monday.com, Pipedrive
no first choiceagainst: PartnerStack, impact.com
Qwen 3.7 FlashPartnerPortal.io
Three alternativesKiflo, PartnerStack, Pipedrive
KifloChanged
Three alternativesChanneltivity, DealHub, PartnerPortal.io
against: Impartner, Salesforce PRM, VeevaChanneltivity, PartnerStack
Two alternativesHubSpot Partners, Zoho Marketplace
PartnerPortal.io
Two alternativesKiflo PRM, Pipedrive
no first choiceagainst: Impartner, Oracle PRM, PartnerStack, Salesforce PRM, Unifyr, impact.com
Kimi K2PartnerPortal.io
Three alternativesChannelyze, Kiflo PRM, PartnerStack
KifloChanged
One alternativePartnerPortal.io
against: Impartner, PartnerStack, Salesforce PRM, ZINFIKiflo, PartnerPortal.io
Three alternativesChanneltivity, Introw, PartnerStack
PartnerPortal.io
Four alternativesChannelyze, Kiflo, Pipedrive, ZINFI UPM
Kiflo
Four alternativesChanneltivity, JourneyBee, PartnerPortal.io, PartnerStack
against: Impartner, Salesforce PRM, ZINFIagainst: Channelscaler, Euler, Impartner, PartnerStack, Salesforce PRM, ZINFI, impact.com
GLM 4.7 FlashXPartnerPortal.io
Three alternativesChannelyze, Kiflo PRM, Pipedrive
KifloChanged
One alternativePartnerPortal.io
Kiflo, PartnerPortal.io
Two alternativesChanneltivity, PartnerStack
PartnerPortal.io
Three alternativesJourneyBee, Kiflo, Pipedrive
Kiflo
Three alternativesChannelscaler, Channeltivity, PartnerPortal.io
against: Channel Mechanics, Channelscaler, Impartner PRM, Mindmatrix PRM, PartnerStack, Salesforce PRM, impact.com
MiniMax M2.5Kiflo PRM, PartnerPortal.io
Three alternativesChannelyze, PartnerStack, Pipedrive PRM
KifloChanged
One alternativePartnerPortal.io
PartnerPortal.io
Two alternativesJourneyBee, Kiflo
PartnerPortal.io
Four alternativesJourneyBee, Kiflo, Pipedrive CRM, xAmplify
no first choiceagainst: Impartner, Salesforce PRM
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:27yes79 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:39yes25 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:46yes1521 s
Direct recommendationPerplexity Sonarsonar2026-09-14 23:41yes206 s
Direct recommendationGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:20yes06 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 01:34yes08 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:48yes018 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:54yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:39yes032 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:16yes057 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:04yes012 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:22yes019 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:50no04 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:20yes24 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:22yes1520 s
ParaphrasePerplexity Sonarsonar2026-09-14 23:56yes204 s
ParaphraseGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 02:14yes07 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 01:19yes04 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:59yes031 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:21yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:41yes030 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:09yes048 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:30yes015 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:02yes022 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 05:06yes99 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:22yes07 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:11yes2123 s
ComparativePerplexity Sonarsonar2026-09-15 03:50yes207 s
ComparativeGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:38yes09 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 03:59yes012 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:41yes050 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:15yes01 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:49no033 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:53yes030 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:02yes076 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:47yes016 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:30yes88 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:38yes35 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:46yes1221 s
Budget constrainedPerplexity Sonarsonar2026-09-14 23:46yes206 s
Budget constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 03:33yes07 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 01:34yes06 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:20yes010 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:22yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:54yes018 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:21yes023 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:29yes026 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:17yes025 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:39no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:15no05 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:27yes1224 s
Scale constrainedPerplexity Sonarsonar2026-09-15 01:20yes2011 s
Scale constrainedGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 01:03yes010 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 01:10no04 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:36yes020 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:52yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:25no029 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:53yes047 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:08yes095 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:55no011 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:53yes148 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:13yes58 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:53yes1223 s
Negative framingPerplexity Sonarsonar2026-09-15 00:00yes2022 s
Negative framingGrok 4.1 Fastspacexai/grok-4.1-fast-non-reasoning via vertex2026-09-15 00:12yes07 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-14 23:40yes09 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:01yes067 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:44yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:10yes024 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:40yes058 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:36yes061 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:30yes024 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
Salesforce read as Salesforce PRM
Zoho read as Zoho CRM
Unresolved, counted raw
Allbound PRM
Channel Mechanics
Channelinsider
Microsoft Dynamics 365 Partner Engagement
Pipedrive + partner add-on
Pipedrive CRM
Pipedrive PRM-style use
Salesforce PRM / Experience Cloud-based setup
Signaturit
Zoho Marketplace
Discontinued, still offered
No shut-down product was recommended here.

Also in partner and channel

The other categories of this function, with the leader in each.
← Channel marketingReferrals →