Partner relationship management
Asked as “partner relationship management platform”, and as “PRM software”, on behalf of a mid-market B2B software company. 45 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
01The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the four products at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
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14Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Channeltivity24%
Channeltivity24%02PartnerPortal.io24%
PartnerPortal.io24%03JourneyBee18%
JourneyBee18%04Impartner7%
Impartner7%05PartnerStack4%
PartnerStack4%06Kiflo2%
Kiflo2%07Channelscaler2%
Channelscaler2%08Salesforce PRM2%
Salesforce PRM2%09Impartner PRM2%
Impartner PRM2%10ZINFI2%
ZINFI2%11Introw0%
Introw0%12Magentrix0%
Magentrix0%13Unifyr0%
Unifyr0%14impact.com0%
impact.com0%02What they warned about
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Impartner41%
14 of 34 labels negative · 8 of 6 models · 3 hard negative
“enterprise-heavy tools like Impartner/ZINFI (~$20k+/yr) are overkill for mid-sized” Grok 4.1 Fast, paraphrase prompt
Salesforce PRM35%
13 of 37 labels negative · 8 of 6 models · 2 hard negative
“Avoid if: You are a startup or mid-market company looking for a portal you can spin up and manage yourself within a few weeks.” Gemini 3.5 Flash, negative prompt
PartnerStack22%
10 of 45 labels negative · 7 of 6 models · 3 hard negative
“Trustpilot rating of 2.0/5 driven by payout delays, withheld commissions, and sudden account closures” DeepSeek V4 Flash, negative prompt
Impartner PRM41%
7 of 17 labels negative · 7 of 6 models · 2 hard negative
“Users frequently complain about long implementation times ... Avoid if: You want a highly agile, self-service platform” Gemini 3.5 Flash, negative prompt
03What they cite
Citations exist only for the models that return a source list: four of the six in this edition.
Sites the answers cite
21 of 72 answers in this category came back with a source list, from 4 of 6 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 177 links across 80 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 2 models searched through a gateway that returned no source list on this edition.
vendor site · Monday.com9 answers · 9 citations · 2 models
vendor site · PartnerPortal.io7 answers · 8 citations · 2 models
6 answers · 11 citations · 2 models
6 answers · 6 citations · 3 models
vendor site · JourneyBee5 answers · 8 citations · 2 models
vendor site · ZINFI5 answers · 6 citations · 2 models
5 answers · 5 citations · 2 models
vendor site · Guideflow5 answers · 5 citations · 2 models
vendor site · Partnerplace5 answers · 5 citations · 2 models
vendor site · Introw4 answers · 6 citations · 2 models
vendor site · Gartner4 answers · 4 citations · 2 models
vendor site · Siren Affiliates4 answers · 4 citations · 2 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
7 answers · 2 models
6 answers · 3 models
5 answers · 2 models
5 answers · 2 models
5 answers · 2 models
4 answers · 2 models
4 answers · 2 models
4 answers · 2 models
4 answers · 2 models
3 answers · 1 model
04How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best partner relationship management platform for a mid-market B2B company?”Paraphrase“Which PRM software would you recommend to a mid-sized B2B company?”Comparative“What are the top partner relationship management platforms and how do they differ?”Budget-constrained“What is the best partner relationship management platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a partner relationship management platform. What should we look at?”Negative“Which partner relationship management platforms should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
05The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|
Noise floor in this category
Flips between the edition run and its calibration repeat. Six prompts per model is a small sample; the index-wide floor is the number to trust.
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
Category-scoped readings
Salesforce read as Salesforce PRM
Zoho read as Zoho CRM
Unresolved, counted raw
GlassHive
HubSpot Channel Manager
Microsoft Cloud Partner Center (Dynamics 365)
Microsoft Dynamics 365 PRM
Siren
Discontinued, still offered
No shut-down product was recommended here.