Partner relationship management
Asked as “partner relationship management platform”, and as “PRM software”, on behalf of a mid-market B2B software company. 50 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
Standing · first-choice share
22%
Contested · Channelscaler 16%
22PartnerPortal.io16Channelscaler16Channeltivity46others
22% of first choices, contested.
Since September 2026↗new leaderNew leader since September 2026: PartnerPortal.io (20%) replaces Channeltivity (24% then, 14% now), 7 points clear, inside the 12-point floor.PartnerPortal.io leads at 20%, replacing Channeltivity, which led at 24% and stands at 14% now: 7 points clear, inside the floor, so the swap reads as unsettled.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01
PartnerPortal.io22%6%16accepted challenger▼−4Since September 2026: 24% → 20%, −4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.24% → 20%
PartnerPortal.io22%6%16accepted challenger▼−4Since September 2026: 24% → 20%, −4 points. Inside the 12-point floor: within noise. Read over the models both editions asked.24% → 20%02
Channeltivity16%14%35accepted challenger▼−11Since September 2026: 24% → 14%, −11 points. Past the 12-point floor: movement. Read over the models both editions asked.24% → 14%
Channeltivity16%14%35accepted challenger▼−11Since September 2026: 24% → 14%, −11 points. Past the 12-point floor: movement. Read over the models both editions asked.24% → 14%03
Channelscaler16%18%38accepted challenger▲+16Since September 2026: 2% → 18%, +16 points. Past the 12-point floor: movement. Read over the models both editions asked.2% → 18%
Channelscaler16%18%38accepted challenger▲+16Since September 2026: 2% → 18%, +16 points. Past the 12-point floor: movement. Read over the models both editions asked.2% → 18%04
Impartner PRM12%32%57criticized challenger▲+5Since September 2026: 9% → 14%, +5 points. Inside the 12-point floor: within noise. Read over the models both editions asked.9% → 14%
Impartner PRM12%32%57criticized challenger▲+5Since September 2026: 9% → 14%, +5 points. Inside the 12-point floor: within noise. Read over the models both editions asked.9% → 14%05
PartnerStack6%26%43criticized challenger▲+2Since September 2026: 4% → 7%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 7%
PartnerStack6%26%43criticized challenger▲+2Since September 2026: 4% → 7%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 7%06
ZINFI Unified Partner Management4%15%34accepted challenger▲+2Since September 2026: 2% → 5%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 5%
ZINFI Unified Partner Management4%15%34accepted challenger▲+2Since September 2026: 2% → 5%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.2% → 5%07
Kiflo PRM4%4%26accepted challenger=heldSince September 2026: 4% → 5%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 5%
Kiflo PRM4%4%26accepted challenger=heldSince September 2026: 4% → 5%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 5%08
Unifyr2%7%14accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 2%
Unifyr2%7%14accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 2%09
Salesforce PRM2%37%43criticized challenger▼−2Since September 2026: 4% → 2%, −2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 2%
Salesforce PRM2%37%43criticized challenger▼−2Since September 2026: 4% → 2%, −2 points. Inside the 12-point floor: within noise. Read over the models both editions asked.4% → 2%Show the two products at 0%, ordered by negative rate
11
impact.com0%47%17criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%
impact.com0%47%17criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%10
Introw0%0%10accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%
Introw0%0%10accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 12-point floor: within noise. Read over the models both editions asked.0% → 0%The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All ten head-to-head pages: the top five products, each against each
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
0102030405060708091011Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01PartnerPortal.io22%
PartnerPortal.io22%02Channeltivity16%
Channeltivity16%03Channelscaler16%
Channelscaler16%04Impartner PRM12%
Impartner PRM12%05PartnerStack6%
PartnerStack6%06ZINFI Unified Partner Management4%
ZINFI Unified Partner Management4%07Kiflo PRM4%
Kiflo PRM4%08Unifyr2%
Unifyr2%09Salesforce PRM2%
Salesforce PRM2%10Introw0%
Introw0%11impact.com0%
impact.com0%What they warned about
A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Impartner PRM32%
18 of 57 labels negative · 12 of 6 models · 3 hard negative
“Avoid if budget is tight:** ... **Impartner PRM** are typically much more expensive” GPT-5.4 mini, budget prompt
Salesforce PRM37%
16 of 43 labels negative · 11 of 6 models · 1 hard negative
“What to Avoid for Mid-Market - **Salesforce Partner Cloud (PRM)** — Powerful but notoriously expensive and complex” DeepSeek V4 Flash, direct prompt
PartnerStack26%
11 of 43 labels negative · 10 of 6 models · 5 hard negative
“Avoid or be cautious with Impact and PartnerStack if your priority is to minimize commission-based costs on partner sales.” Perplexity Sonar, negative prompt
impact.com47%
8 of 17 labels negative · 7 of 6 models · 6 hard negative
“**Caution level: High** — Despite its popularity, it has a **notably high volume of negative reviews**... **Who should avoid:** Small-to-mid-size businesses” DeepSeek V4 Flash, negative prompt
What they cite
Citations exist only for the models that return a source list: fourteen of the six in this edition.
Sites the answers cite
78 of 84 answers in this category came back with a source list, from 14 of 6 models: citations where the model returns them, or the search results it consulted. 1038 links across 173 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 36 answers across every segment cited this index's own page for the category.
43 answers · 111 citations · 14 models
vendor site · Guideflow37 answers · 44 citations · 12 models
vendor site · ZINFI35 answers · 70 citations · 13 models
35 answers · 35 citations · 13 models
29 answers · 29 citations · 10 models
vendor site · PartnerPortal.io25 answers · 42 citations · 10 models
vendor site · folk24 answers · 25 citations · 11 models
21 answers · 26 citations · 10 models
vendor site · Partner Fleet19 answers · 19 citations · 10 models
vendor site · Referral Rock18 answers · 18 citations · 11 models
vendor site · Introw17 answers · 27 citations · 8 models
vendor site · JourneyBee16 answers · 24 citations · 9 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
35 answers · 12 models
35 answers · 13 models
29 answers · 10 models
19 answers · 10 models
19 answers · 8 models
18 answers · 9 models
18 answers · 11 models
16 answers · 9 models
16 answers · 7 models
14 answers · 9 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best partner relationship management platform”, “partner relationship management platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| PartnerPortal.io partnerportal.io | 22% | 78 | 30 | 0 | 1,437 | |||
| Channeltivity channeltivity.com | 16% | 112 | 210 | 0 | 2,179 | |||
| Channelscaler channelscaler.com | 16% | 136 | 260 | 3 | 948 | $279 | 13 | 9 |
| Impartner PRM impartner.com | 12% | 301 | 110 | 1 | 63,020 | 7 | 8 | |
| PartnerStack partnerstack.com | 6% | 395 | 4,400 | 68 | 27,495 | 16 | ||
| HubSpot parent site HubSpot CRM 6% | 6% | 306 | 368,000 | 9,776 | ||||
| ZINFI Unified Partner Management zinfi.com | 4% | 202 | 10 | 0 | 70,639 | 1 | ||
| Kiflo PRM kiflo.com | 4% | 128 | 20 | 0 | 1,941 | $457 | 5 | |
| JourneyBee journeybee.io | 4% | 46 | 50 | 0 | 4,243 | 4 | ||
| Unifyr unifyr.com | 2% | 137 | 210 | 2 | 2,877 | 9 |
Google's top ten for the two searches hold 11 sites; 3 of them are among the sites the models cited here (channelinsider.com, journeybee.io, zinfi.com). The first result for “best partner relationship management platform” is zinfi.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best partner relationship management platform for a mid-market B2B company?”Paraphrase“Which PRM software would you recommend to a mid-sized B2B company?”Comparative“What are the top partner relationship management platforms and how do they differ?”Budget-constrained“What is the best partner relationship management platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a partner relationship management platform. What should we look at?”Negative“Which partner relationship management platforms should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|
Noise floor in this category
Flips between the edition run and its calibration repeat. Six prompts per model is a small sample; the index-wide floor is the number to trust.
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Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Impartner read as Impartner PRM
Impartner (PRM) read as Impartner PRM
Kiflo read as Kiflo PRM
Magentrix read as Magentrix PRM
Salesforce read as Salesforce PRM
Salesforce Partner Relationship Management read as Salesforce PRM
Salesforce Partner Relationship Management (PRM) read as Salesforce PRM
ZINFI read as ZINFI Unified Partner Management
ZINFI (Unified Partner Management) read as ZINFI Unified Partner Management
ZINFI UPM read as ZINFI Unified Partner Management
ZINFI Unified PRM read as ZINFI Unified Partner Management
Zinfi read as ZINFI Unified Partner Management
Unresolved, counted raw
Affinda
Channel-IO
Channelurite
Elioplus PRM
Google Sheets/Notion/Airtable
HubSpot Partner Hub
Introw.io
Microsoft Dynamics 365 PRM
PARTNER2B
Partner Cloud
Partner Insight
Pocketbit
SP_CE Partner Portal
Salesforce PRM Cloud
ZINFI Unified Partner Management UPM
Zoho CRM Portals
Discontinued, still offered
No shut-down product was recommended here.