GTM AI Index
September 2026 Edition, expanded tier · The six flagship models on every category, as published September 9, 2026. The public index runs on the standard tier; this record is what the Expanded Edition Pack delivers on one category. The category page →
Index Revenue operations September 2026 Edition

CPQ

Asked as “CPQ software”, and as “configure, price, quote tool”, on behalf of a mid-market B2B software company. 45 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each.
Standing
Consensus
62% of first choices, consensus.

01The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01DealHub62%2%46endorsed leader
02PandaDoc13%7%43accepted challenger
03QuoteWerks9%10%20accepted challenger
04HubSpot Commerce Hub4%8%25accepted challenger
Show the eight products at 0%, ordered by negative rate
12Salesforce CPQ0%51%35criticized challenger
11Oracle CPQ0%45%31criticized challenger
10SAP CPQ0%40%25criticized challenger
08Salesforce Revenue Cloud0%32%25criticized challenger
05Conga CPQ0%18%34accepted challenger
07Experlogix0%6%16accepted challenger
06Tacton0%0%14accepted challenger
09PROS Smart CPQ0%0%10accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its vendor page.

One product takes 62% of first choices here, so the chart would put eleven markers in one corner and one at the far edge. The two measurements it plots are columns in the standing above: share, and the negative label rate. Four products carry a negative rate above 25% in this category. Jump to the standing

02What they warned about

A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Salesforce CPQ
51%
18 of 35 labels negative · 10 of 6 models · 7 hard negative
“**Avoid/Caution if:** You do not have a dedicated, senior CPQ developer/administrator... often cited as one of the most difficult to manage technically.” Qwen 3.7 Flash, negative prompt
Oracle CPQ
45%
14 of 31 labels negative · 8 of 6 models · 5 hard negative
“Consistently draws the sharpest criticism from verified reviewers... The ones to be most cautious with are Oracle CPQ (support/release-cycle pain)” DeepSeek V4 Flash, negative prompt
SAP CPQ
40%
10 of 25 labels negative · 6 of 6 models · 4 hard negative
“Avoid Rigid ERP-Native CPQs if you need business agility... like older SAP configurations, Infor, or Microsoft Dynamics legacy quoting tools” Gemini 3.5 Flash, negative prompt
Conga CPQ
18%
6 of 34 labels negative · 6 of 6 models
“Powerful, but commonly a better fit for larger organizations with CLM needs; setup and ramp-up can be substantial.” Perplexity Sonar, negative prompt

03What they cite

Citations exist only for the models that return a source list: four of the six in this edition.

Sites the answers cite

23 of 72 answers in this category came back with a source list, from 4 of 6 models: citations where the model returns them, or the search results it consulted. 6 of those lists are Google grounding redirects that name no site and are left out of the counts. 198 links across 89 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 2 models searched through a gateway that returned no source list on this edition.

vendor site · Monday.com8 answers · 11 citations · 2 models
vendor site · Guideflow8 answers · 9 citations · 2 models
vendor site · Gartner7 answers · 9 citations · 3 models
vendor site · Cincom6 answers · 10 citations · 2 models
5 answers · 5 citations · 2 models
vendor site · Qobra5 answers · 5 citations · 2 models
vendor site · Salesforce4 answers · 7 citations · 1 model
vendor site · PandaDoc4 answers · 5 citations · 1 model
vendor site · BetterCommerce4 answers · 4 citations · 2 models
vendor site · Turnstile4 answers · 4 citations · 2 models
vendor site · Conga3 answers · 4 citations · 3 models
vendor site · DealHub3 answers · 4 citations · 3 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

04How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ModelDirect“What is the best CPQ software for a mid-market B2B company?”Paraphrase“Which configure, price, quote tool would you recommend to a mid-sized B2B company?”Comparative“What are the top CPQ tools and how do they differ?”Budget-constrained“What is the best CPQ software for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a CPQ software. What should we look at?”Negative“Which CPQ tools should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

05The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

Category-scoped readings
Conga read as Conga CPQ
Epicor read as Epicor CPQ
HubSpot read as HubSpot Commerce Hub
Oracle read as Oracle CPQ
SAP read as SAP CPQ
Salesforce read as Salesforce CPQ
Unresolved, counted raw
Apttus / former SteelBrick / BigMachines-era stacks
Bitrix24 CRM
Combeenation
Conga Advantage CPQ
DealHub.io CPQ
Freshworks
Gainsight CPQ (formerly Conga CPQ)
HubSpot Commerce Hub / Quoting
HubSpot Quoting and CPQ
Microsoft Dynamics legacy quoting tools
Odoo CPQ
Odoo Community
Odoo Sales + Product Configurator
Oracle CPQ Cloud
Original Salesforce CPQ
Ploomes Lite
Procpot
Quotable AI
QuoteWerks CPQ
Revenue Hub
Revtek
Salesforce Revenue Cloud Advantage
Salesforce Revenue Management / Salesforce CPQ
Discontinued, still offered
No shut-down product was recommended here.
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