GTM AI Index
Index Vendors › SAP CPQ · September 2026 Edition
SAP · 1 category · Ranked

SAP CPQ

95Judge labels
3First choices
32Negative labels
12 of 12Models named it
1Category
September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.
Best standing
6% in CPQ for enterprise buyers
Rank 63 of 73 in the mid-market standingcriticized challenger
0 of 12 models made it the first choice on the direct prompt; 40% of its 25 labels there were negative.
By buyer segmentRead the same way at every buyer size.
In cpq · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named SAP CPQ for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
CPQRevenue operations0%63 of 7340%25criticized challenger

Movement

This is the first edition on this tier, so no move can be computed for SAP CPQ yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated SAP CPQ across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500101
GPT-5.4 mini01001
Gemini 3.5 Flash00123
Perplexity Sonar01012
Grok 4.1 Fast01012
Mistral Small01001
DeepSeek V4 Flash01135
Llama 4 Maverick00101
Qwen 3.7 Flash01012
Kimi K201023
GLM 4.7 FlashX00202
MiniMax M2.501102

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct13 labelsNone
Paraphrase14 labels1
Comparative27 labelsNone
Budget-constrained8 labels2
Scale-constrained11 labelsNone
Negative22 labelsNone
First choiceAlternativeMentionNegative95 labels in all, every segment counted; 3 of the 3 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“SAP CPQ is the only choice if your finance, supply chain, and manufacturing all run on SAP” Kimi K2 · CPQ · comparative prompt · alternative
“commonly chosen by SAP-centered enterprises, especially when ERP integration matters” GPT-5.4 mini · CPQ · comparative prompt · alternative
“Designed primarily for companies running on the SAP S/4HANA or SAP CRM stacks.” Qwen 3.7 Flash · CPQ · comparative prompt · alternative
“Best when quoting must align tightly with SAP ERP and fulfillment rules.” Perplexity Sonar · CPQ · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Avoid Rigid ERP-Native CPQs if you need business agility... like older SAP configurations, Infor, or Microsoft Dynamics legacy quoting tools” Gemini 3.5 Flash · CPQ · negative prompt · hard negative
“user reviews highlight significant usability barriers... Avoid/Caution if: Your organization is primarily non-SAP” Qwen 3.7 Flash · CPQ · negative prompt · hard negative
“mandatory minimum user counts and long commitments — avoid for mid-market” DeepSeek V4 Flash · CPQ · paraphrase prompt · hard negative
“Avoid if: You're not running SAP S/4HANA as your core ERP.” Kimi K2 · CPQ · negative prompt · hard negative

Named alongside

The products named in the same answers as SAP CPQ, over the 95 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and SAP CPQ was named but was not.
ProductSame answerTook the first choice insteadHead to head
Oracle CPQ84 of 952Not in the top three
DealHub68 of 9513Not in the top three
Conga CPQ65 of 951Not in the top three
Salesforce CPQ63 of 9516Not in the top three
PandaDoc44 of 958Not in the top three
Salesforce Revenue Cloud39 of 9520Not in the top three
Tacton33 of 951Not in the top three
HubSpot Commerce Hub26 of 958Not in the top three
PROS Smart CPQ26 of 951Not in the top three
QuoteWerks23 of 951Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named SAP CPQ. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 17 of the 95 answers that named SAP CPQ and are not a share of its labels.

Domains cited

guideflow.com10
monday.com9
qobra.co9
cincom.com8
salesbricks.com7
gartner.com6
pandadoc.com6
salesforce.com6
cpqconsultant.com5
dealhub.io5

No domain is on file for SAP CPQ, so its own site is not marked.

Pages cited

Pages are listed as the models cited them.

Names read as SAP CPQ

What the judge wrote, as written, with how often. The vendor table decides that these count as SAP CPQ; a claim can dispute any of them.
SAP 3Oracle / SAP CPQ 2

The company

SAP is the company behind SAP CPQ.
Website
sap.com
Headquarters
Walldorf, Germany
Founded
1972
Employees
about 106,043 (2023)
Ownership
Public, SAP on Italian Stock Exchange

From Wikidata, fetched September 14, 2026. These describe the company, not the product's standing, and a claimed page can dispute any of them. · Wikidata · Crunchbase

Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when SAP CPQ's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as SAP CPQ, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at the vendor's own domain is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.