GTM AI Index
Index Vendors › Conga CPQ · September 2026 Edition
1 category · Ranked

Conga CPQ

96Judge labels
1First choices
15Negative labels
12 of 12Models named it
1Category
September 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-09-16.3, every buyer segment counted.
Best standing
2% in CPQ for enterprise buyers
Rank 9 of 73 in the mid-market standingaccepted challenger
0 of 12 models made it the first choice on the direct prompt; 18% of its 34 labels there were negative.
By buyer segmentRead the same way at every buyer size.
In cpq · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading

Standing by category

Every category where a model named Conga CPQ for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
CategoryFunctionShareRankNegative rateLabelsQuadrant
CPQRevenue operations0%9 of 7318%34accepted challenger

Movement

This is the first edition on this tier, so no move can be computed for Conga CPQ yet. The next is due October 1, 2026. From the next edition this section shows, per buyer segment, whether its share moved by more than the measured noise floor.

By model

How each model treated Conga CPQ across every prompt where it was named for a mid-market B2B company. Twelve models, six prompts per category.
ModelFirst choiceAlternativeMentionNegativeLabels
Claude Haiku 4.500101
GPT-5.4 mini01012
Gemini 3.5 Flash01113
Perplexity Sonar01012
Grok 4.1 Fast04105
Mistral Small02114
DeepSeek V4 Flash04015
Llama 4 Maverick01113
Qwen 3.7 Flash00101
Kimi K203003
GLM 4.7 FlashX02103
MiniMax M2.502002

By framing

Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct19 labelsNone
Paraphrase16 labelsNone
Comparative23 labelsNone
Budget-constrained9 labels1
Scale-constrained14 labelsNone
Negative15 labelsNone
First choiceAlternativeMentionNegative96 labels in all, every segment counted; 1 of the 1 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.

What the models said for it

Verbatim evidence the judge attached to positive labels.

“Advanced rules, CLM/docs, AI pricing; good for configurable products... Higher TCO (~$350K+ for 50 users)” Grok 4.1 Fast · CPQ · direct prompt · alternative
“Strong for complex configurations and contracts... Best for enterprises or Salesforce-native teams.” Kimi K2 · CPQ · direct prompt · alternative
“Mid-market sweet spot: DealHub, Conga, and Salesforce CPQ ... are the most commonly evaluated.” Kimi K2 · CPQ · scale prompt · alternative
“Conga differentiates by combining CPQ with contract lifecycle management in one platform” Kimi K2 · CPQ · comparative prompt · alternative

And against it

Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.

“Powerful, but commonly a better fit for larger organizations with CLM needs; setup and ramp-up can be substantial.” Perplexity Sonar · CPQ · negative prompt · soft negative
“worth considering, but it tends to require more implementation effort and ongoing administration” GPT-5.4 mini · CPQ · paraphrase prompt · soft negative
“Risk level: MODERATE-HIGH - Powerful but requires significant investment and expertise” Mistral Small · CPQ · negative prompt · soft negative
“Approach Conga CPQ (formerly Apttus) with caution if you want a fast, modern UI” Gemini 3.5 Flash · CPQ · negative prompt · soft negative

Named alongside

The products named in the same answers as Conga CPQ, over the 96 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Conga CPQ was named but was not.
ProductSame answerTook the first choice insteadHead to head
DealHub73 of 9623Not in the top three
Oracle CPQ67 of 965Not in the top three
SAP CPQ65 of 960Not in the top three
Salesforce CPQ58 of 9618Not in the top three
PandaDoc44 of 962Not in the top three
Salesforce Revenue Cloud41 of 9618Not in the top three
Tacton31 of 961Not in the top three
PROS Smart CPQ29 of 961Not in the top three
Experlogix23 of 960Not in the top three
QuoteWerks20 of 961Not in the top three
A head-to-head page exists where both products are in a category's top three. The other rows are the same fact without a page behind them, so they link to the product instead.

What carried it into the answer

The sites and pages cited by the answers that named Conga CPQ. A fact about retrieval, not a lever on the model.

Citations exist only for the models that return a source list, four of the twelve in this edition, so these counts come from 17 of the 96 answers that named Conga CPQ and are not a share of its labels.

Domains cited

guideflow.com9
monday.com9
cincom.com7
salesforce.com7
gartner.com6
qobra.co6
conga.comYour site5
cpqconsultant.com4
croclub.com4
dealhub.io4

Fifty-six of the sixty-one domain citations in answers naming Conga CPQ came from somebody else's page.

Pages cited

Pages are listed as the models cited them.

Names read as Conga CPQ

What the judge wrote, as written, with how often. The vendor table decides that these count as Conga CPQ; a claim can dispute any of them.
Conga CPQ (formerly Apttus) 3Conga 2Conga CPQ (Apttus CPQ) 1
Is this your product?

Claim this page

Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Conga CPQ's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Conga CPQ, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.

It does not get any change to labels, shares or verdicts, any preview, or any say over which quotes appear. A verification link goes to your work email; an address at conga.com is approved on the spot, any other address is reviewed by hand.

Your name and company appear on the claimed page, or the company alone if you ask below. A title and a LinkedIn address appear there too if you give them, and are left off if you do not. Your email address is never published.

Subscribe to the pack