Small business▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 58 → 8 of 52
1 category · RankedConga CPQ
108Judge labels
7First choices
25Negative labels
14 / 14Models named it
1Category
October 2026 Edition. Every number here is derived from the raw labels under vendor table v2026-10-05.2, every buyer segment counted.
Best standing
4% in CPQ for enterprise buyers
Rank 5 of 66 in the mid-market standingaccepted challenger
0 of 14 models made it the first choice on the direct prompt; 23% of its 35 labels there were negative.
What the models named instead of Conga CPQ →By buyer segmentRead the same way at every buyer size.
Small business7 of 54
3%14 labels
criticized challenger
Mid-market5 of 66
4%35 labels
accepted challenger
Enterprise3 of 49
4%50 labels
accepted challenger
In cpq · each standing computed within its segment · bars are 0 to 100 · the accent bar is the product's own best reading
Standing by category
Every category where a model named Conga CPQ for a mid-market B2B company. Share is first choices across the direct, paraphrase, budget and scale prompts; rank is within every product named in that category.
| Category | Function | Share | Rank | Negative rate | Labels | Quadrant | Since September 2026 |
|---|---|---|---|---|---|---|---|
| CPQ | Revenue operations | 4% | 5 of 66 | 23% | 35 | accepted challenger | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. |
Movement
Since September 2026, Conga CPQ held within the floor in its one category: no change cleared 11 points.
Best category · CPQ · by segment
Mid-market▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
2%from 0% in September 2026
Inside the floor by 9 pointsRank 9 → 6 of 62
Enterprise=heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.
4%from 4% in September 2026
Inside the floor by 11 pointsRank 5 → 3 of 41
All categories · Mid-market
| Category | September 2026 | Now | Change | Reading | Rank |
|---|---|---|---|---|---|
| CPQ | 0% | 2% | ▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked. | Within noise | Rank 9 → 5 of 66 |
Shares here are read over the models both editions asked, so they can differ by a point or two from the standing above, which counts every model in this edition.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · The editions
By model
How each model treated Conga CPQ across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.ShowHide
By model
How each model treated Conga CPQ across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ShowHide| Model | First choice | Alternative | Mention | Negative | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 1 | 2 | 0 | 1 | 4 |
| Gemini 3.5 Flash | 0 | 1 | 1 | 1 | 3 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 3 | 1 | 0 | 4 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 3 | 1 | 1 | 5 |
| Llama 4 Maverick | 0 | 1 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 1 | 1 | 1 | 3 |
| Kimi K2 | 0 | 3 | 0 | 0 | 3 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 1 | 3 |
| MiniMax M2.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-6 Luna | 0 | 1 | 0 | 1 | 2 |
| Muse Glimmer 30B | 1 | 0 | 1 | 1 | 3 |
By framing
Which of the six questions produced the naming. By model says how often; this says asked what. The first-choice count on the right carries the marks of the models that produced it.
FramingLabels by classFirst choices
Direct19 labels1
Paraphrase20 labels4
Comparative30 labelsNone
Budget-constrained11 labelsNone
Scale-constrained12 labels2
Negative16 labelsNone
First choiceAlternativeMentionNegative108 labels in all, every segment counted; 7 of the 7 first choices count toward share, since the comparative and negative framings do not. The bar is one segment per label class, to scale within the framing.
What the models said for it
Verbatim evidence the judge attached to positive labels.
“Mid-market standouts: DealHub and Conga CPQ balance power with faster implementation timelines.” Muse Glimmer 30B · CPQ · scale prompt · first choice
“I'd usually recommend DealHub CPQ or Conga CPQ” GPT-5.4 mini · CPQ · paraphrase prompt · first choice
“Conga CPQ: An enterprise CPQ platform that helps sales teams configure products, manage complex pricing structures” Llama 4 Maverick · CPQ · budget prompt · alternative
“Unbeatable for bridging CPQ with legal CLM and margins. However, it can be heavy to configure and maintain.” Gemini 3.5 Flash · CPQ · comparative prompt · alternative
And against it
Verbatim evidence attached to negative labels. A warning on a product with few labels is a warning; on a product with many, it is one voice among them.
“some Conga products are described as hard to configure and difficult for teams to troubleshoot without vendor support” GPT-5.4 mini · CPQ · negative prompt · soft negative
“Users find the complexity of Conga CPQ challenging, especially during initial setup and learning phases.” Muse Glimmer 30B · CPQ · negative prompt · soft negative
“vendors such as Conga use custom pricing, so the subscription price alone won't tell you the total cost” GPT-6 Luna · CPQ · budget prompt · soft negative
“Enterprise-focused ($500M+ revenue), handles high-volume quoting and complex pricing agreements.” GLM 4.7 FlashX · CPQ · direct prompt · soft negative
Named alongside
The products named in the same answers as Conga CPQ, over the 108 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Conga CPQ was named but was not.ShowHide
Named alongside
The products named in the same answers as Conga CPQ, over the 108 answers that named it. Took the first choice instead counts the answers where the other product was the first choice and Conga CPQ was named but was not.
ShowHideProductSame answerTook the first choice insteadHead to head
A head-to-head page exists where both products are among a category's top eight. The other rows are the same fact without a page behind them, so they link to the product instead.
What carried it into the answer
The sites and pages cited by the answers that named Conga CPQ. A fact about retrieval, not a lever on the model.
Citations exist only for the models that return a source list, five of the fourteen in this edition, so these counts come from 108 of the 108 answers that named Conga CPQ and are not a share of its labels.
Domains cited
qobra.co58
conga.comYour site57
guideflow.com55
monday.com52
albato.com51
g2.com37
dealhub.io34
everstage.com34
pandadoc.com31
salesbricks.com28
380 of the 437 domain citations in answers naming Conga CPQ came from somebody else's page.
Pages cited
Pages are listed as the models cited them.
Search and answers
conga.com is not in Google's top ten for any of the category's searches. In the answers, Conga CPQ takes 4% of first choices and DealHub takes 57%.ShowHide
Search and answers
conga.com is not in Google's top ten for any of the category's searches. In the answers, Conga CPQ takes 4% of first choices and DealHub takes 57%.
ShowHideIn search
Google, US estimatesPosition for “cpq software”
–
not in the top ten
Position for “best cpq software”
–
not in the top ten
- Searches for its name, Google
- 320 a month (“conga cpq”)
- AI search demand for its name, est.
- 19 a month
- Organic visits to its site
- about 46,363 a month
- Searches its site ranks for
- 2,418 · 311 in the top three
- Sites linking to it
- 2,867
- Paid Google search
- 8 searches its ads show for, about 42 clicks and $224 a month (estimate)
In answers
This editionShare of first choices
4%
rank 5 of 66 in CPQ
Segment leader
57%
DealHub
- First choices
- 7 across its categories
- Named in
- 108 answers
- Its own site cited
- in 108 of the answers that named it
Search figures are US estimates from DataForSEO, read September 28, 2026; AI search demand is its modeled, directional estimate, not a count of queries to any assistant. The answers are this edition's. Two measurements side by side: neither is read as the cause of the other.
What it publishes
ShowHide
What it publishes
ShowHideAddresses on conga.com
3,830
subdomains included
Content
819
counted in the table below
Documentation
2,278
Product · Integration
52 · 0
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 473 | 4 | 2026-09-18 | ||
| Case study | 145 | 2 | 2026-09-09 | ||
| News or press | 76 | 3 | 2026-08-12 | ||
| Webinar or virtual event | 56 | 2 | 2026-07-22 | ||
| Conference or event | 24 | 0 | 2025-09-17 | ||
| Report or ebook | 22 | 1 | 2026-08-03 | ||
| Comparison | 12 | 3 | 2026-09-08 | ||
| Glossary or explainer | 10 | 0 | 2026-04-15 | ||
| Template or tool | 1 | 1 | 2026-08-21 |
Most recent
- 2026-09-18Cpq for complex products blog
- 2026-09-17Cpq integration with crm erp blog
- 2026-09-09Clarivate case study
- 2026-09-08Build vs buy ai software infographic comparison
- 2026-08-25Cpq for manufacturing rhi magnesita case study
- 2026-08-21Eu ai act checklist template or tool
Events in person
Upcoming
- November 1, 2026 to November 3, 2026IFMA President’s Conference 2026Scottsdale, United States · sponsors
- November 12, 2026Conga Customer Tour: AtlantaTruist Park, Atlanta, United States · sponsors
- November 17, 2026 to November 20, 2026Microsoft IgniteMoscone Center, San Francisco, United States · sponsors
- November 30, 2026 to December 4, 2026AWS ReInventSands Expo Convention Center, Las Vegas, United States · sponsors
- March 1, 2027 to March 3, 2027Conga Connect 2027Orlando, United States · hosts
Last twelve months
- October 28, 2026Conga Customer Tour: San FranciscoOracle Park, San Francisco, United States · sponsored
- October 27, 2026 to October 30, 2026PPS profitABLE26: AtlantaAtlanta, United States · sponsored
- October 26, 2026 to October 29, 2026The International Air Cargo Association (TIACA)Miami Convention Center, Miami, United States · sponsored
- October 14, 2026 to October 15, 2026Conga Connection 2026Amsterdam, Netherlands · hosted
- September 23, 2026Conga Customer Tour: BostonFenway Park, Boston, United States · sponsored
As the event pages on conga.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page conga.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.
Names read as Conga CPQ
What the judge wrote, as written, with how often. The vendor table decides that these count as Conga CPQ; a claim can dispute any of them.
Conga 9Conga CPQ (formerly Apttus) 1
Follow Conga CPQ
An email the morning each edition publishes: where this product moved, where it held, and by how much against the noise floor. One address, confirmed by a click; a stop link in every email.
Already following? Everything you follow, with a stop for each.
The company
Conga CPQ is its own company.ShowHide
The company
Conga CPQ is its own company.
ShowHideIn its own words
Stated by the vendor, not checked- Positioning
- This section lists the terms and their definitions for the CPQ application.
- For
- sales representatives
- Not stated on the pages read
- Price, starting price, free plan or trial, integrations, certifications, hosting, customers
What Conga CPQ's own pages state, read September 28, 2026: documentation.conga.com/en/general/conga-product-glossary/configure-price-quote-cpq, documentation.conga.com/en/cpq-for-salesforce/current/cpq-for-users/conga-sales-agent, documentation.conga.com/en/cpq-for-advantage-platform/current/cpq-for-users/quotes/creating-a-quote, documentation.conga.com/en/cpq-for-advantage-platform/preview/cpq-for-users/quotes/creating-a-quote, documentation.conga.com/en/cpq-for-salesforce/current/cpq-for-users/conga-sales-agent/creating-quote. A claimed page can correct any of them.
Is this your product?
Claim this page
Claiming is free and changes nothing in the data. A claimed page shows a verified contact who is told when each edition publishes and when Conga CPQ's standing changes by more than the noise floor; the right to propose corrections to the vendor table, meaning names the judge wrote that should or should not read as Conga CPQ, applied by version and listed in the change log; and a one-line description supplied by the vendor and marked as such.
What a new claim receivesHide what a new claim receives
A new claim receives the current edition's vendor brief for Conga CPQ by email, built from the raw record of the edition. It shows:
- where Conga CPQ is named, by buyer and by framing, and which cells hold its first choices;
- the claims the models make when they name it, ranked, with the strongest and the weakest quoted;
- its vocabulary against the segment leader's, and the pages the models cited;
- who was chosen in the answers that did not name Conga CPQ, and every reason the record gives;
- a battlecard for each top rival: the head-to-head split, why they win, and the reservation quoted against them;
- one page of published figures cleared to show a buyer.