AI Indexes
GTM AI Index
September 2026 Edition, expanded tier · The six flagship models on every category, as published September 9, 2026. The public index runs on the standard tier; this record is what the Expanded Edition Pack delivers on one category. The category page →
Index › Revenue operations › September 2026 Edition

Pricing optimization

Asked as “pricing optimization platform”, and as “price management and optimization software”, on behalf of a mid-market B2B software company. 43 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each. Added to the September 2026 Edition; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b), not the claude-opus-5 judge of the earlier categories: how the two compare.
Standing · first-choice share
53%
Clear leader
53Pricefx19Prisync07Price2Spy21others

53% of first choices, clear leader.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01Pricefx53%4%50endorsed leadernewNew since September 2026: not ranked then, 53% now.
02Prisync19%9%32accepted challengernewNew since September 2026: not ranked then, 19% now.
03Price2Spy7%12%17accepted challengernewNew since September 2026: not ranked then, 7% now.
04Zilliant5%7%42accepted challengernewNew since September 2026: not ranked then, 5% now.
Show the three products at 0%, ordered by negative rate
06Vendavo0%23%43accepted challengernewNew since September 2026: not ranked then, 0% now.
05PROS Smart Price Optimization & Management0%19%43accepted challengernewNew since September 2026: not ranked then, 0% now.
07Competera0%16%25accepted challengernewNew since September 2026: not ranked then, 0% now.

The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. How the floor is measured

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
P05
06
07
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative70%
Key
01Pricefx53%
02Prisync19%
03Price2Spy7%
04Zilliant5%
05PROS Smart Price Optimization & Management0%
06Vendavo0%
07Competera0%

What they warned about

A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
PROS Smart Price Optimization & Management
19%
8 of 43 labels negative · 7 of 6 models · 4 hard negative
“Avoid legacy enterprise "heavyweights" unless necessary: Platforms like *Vendavo* and *PROS* ... make them difficult to justify for lean mid-market teams” Gemini 3.5 Flash, direct prompt
Vendavo
23%
10 of 43 labels negative · 7 of 6 models · 2 hard negative
“Avoid legacy enterprise "heavyweights" unless necessary: Platforms like *Vendavo* and *PROS* ... make them difficult to justify for lean mid-market teams” Gemini 3.5 Flash, direct prompt
RealPage
100%
5 of 5 labels negative · 5 of 6 models · 3 hard negative
“The Platform to Avoid/Be Cautious About: RealPage ... The lawsuits allege that the software acts as an algorithmic price-fixing scheme” Gemini 3.5 Flash, negative prompt
Competera
16%
4 of 25 labels negative · 4 of 6 models · 3 hard negative
“What to Avoid - Enterprise platforms like Competera (typically $5,000+/month) are powerful but far beyond limited budgets.” Kimi K2, budget prompt

What they cite

Citations exist only for the models that return a source list: fourteen of the six in this edition.

Sites the answers cite

78 of 84 answers in this category came back with a source list, from 14 of 6 models: citations where the model returns them, or the search results it consulted. 1047 links across 203 sites, every framing counted. Ranked by the number of answers carrying the site or page.

vendor site · Guideflow52 answers · 80 citations · 12 models
32 answers · 45 citations · 11 models
29 answers · 35 citations · 10 models
27 answers · 52 citations · 10 models
27 answers · 27 citations · 10 models
26 answers · 32 citations · 10 models
vendor site · GetApp23 answers · 25 citations · 11 models
vendor site · Virto Commerce22 answers · 22 citations · 10 models
21 answers · 37 citations · 10 models
20 answers · 20 citations · 9 models
18 answers · 18 citations · 8 models
vendor site · Pricefx16 answers · 26 citations · 9 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best pricing optimization platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsGoogle ads, last 30 days
Pricefx pricefx.com53%1461,0001811,0620
Prisync prisync.com19%110320131,0495
Price2Spy price2spy.com7%71260016,96127
Zilliant zilliant.com5%105880303,1640
Pricefy pricefy.io5%15110136,2331
Altosight altosight.com5%2
PGP2%
Zilliant Price IQ2%
PriceSmurf2%
PROS pros.com
PROS Smart Price Optimization & Management 0%
0%11017,307 company1

Google's top ten for the one searches hold 8 sites; 0 of them are among the sites the models cited here. The first result for “best pricing optimization platform” is iproyal.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
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ModelDirect“What is the best pricing optimization platform for a mid-market B2B company?”Paraphrase“Which price management and optimization software would you recommend to a mid-sized B2B company?”Comparative“What are the top pricing optimization platforms and how do they differ?”Budget-constrained“What is the best pricing optimization platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a pricing optimization platform. What should we look at?”Negative“Which pricing optimization platforms should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

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Category-scoped readings
Conga POM read as Conga Price Optimization & Management
Conga POM (Price Optimization & Management) read as Conga Price Optimization & Management
Conga Price Optimization read as Conga Price Optimization & Management
PROS read as PROS Smart Price Optimization & Management
PROS (Smart Price Optimization) read as PROS Smart Price Optimization & Management
PROS (by SAP) read as PROS Smart Price Optimization & Management
PROS Pricing read as PROS Smart Price Optimization & Management
Unresolved, counted raw
Articsledge
EElastiqly
EcoPrice
Helecos
Informed.co
Kleene.ai
Lokad
Multiply
Perfect Price
Periscope Price Optimization
PriceSmurf
Pricefx CPQ Software
Priceva
Pump Cloud
RepricerExpress Express
SAP Hybris Pricing
SAP add-on for intelligent project or proposal pricing
Seller Snap
Vendr
Virtocommerce Pricing Engine
Yardi
Discontinued, still offered
No shut-down product was recommended here.
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