AI Indexes
GTM AI Index
September 2026 Edition, expanded tier · The six flagship models on every category, as published September 9, 2026. The public index runs on the standard tier; this record is what the Expanded Edition Pack delivers on one category. The category page →
Index › Revenue operations › September 2026 Edition

Product information management

Asked as “product information management system”, and as “PIM for product catalog data”, on behalf of a mid-market B2B software company. 53 first choices recorded across the direct, paraphrase, budget and scale prompts, six models each. Added to the September 2026 Edition; its answers are read by the distilled judge (ai-indexes-judge-qwen3-14b), not the claude-opus-5 judge of the earlier categories: how the two compare.
Standing · first-choice share
34%
Contested · Akeneo PIM 25%
34Plytix25Akeneo PIM23Sales Layer19others

34% of first choices, contested.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all six models, for a mid-market B2B software company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01Plytix34%4%48endorsed leadernewNew since September 2026: not ranked then, 34% now.
02Akeneo PIM25%17%54accepted challengernewNew since September 2026: not ranked then, 25% now.
03Sales Layer23%9%32accepted challengernewNew since September 2026: not ranked then, 23% now.
04Pimcore2%14%43accepted challengernewNew since September 2026: not ranked then, 2% now.
05Inriver PIM2%18%38accepted challengernewNew since September 2026: not ranked then, 2% now.
Show the five products at 0%, ordered by negative rate
10Pimberly0%30%20criticized challengernewNew since September 2026: not ranked then, 0% now.
06Salsify0%16%25accepted challengernewNew since September 2026: not ranked then, 0% now.
07Syndigo0%6%17accepted challengernewNew since September 2026: not ranked then, 0% now.
08Stibo Systems STEP0%0%12accepted challengernewNew since September 2026: not ranked then, 0% now.
09Catsy0%0%10accepted challengernewNew since September 2026: not ranked then, 0% now.

The floor is 12 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one is noise, and both are shown. How the floor is measured

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Plytix34%
02Akeneo PIM25%
03Sales Layer23%
04Pimcore2%
05Inriver PIM2%
06Salsify0%
07Syndigo0%
08Stibo Systems STEP0%
09Catsy0%
10Pimberly0%

What they warned about

A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Akeneo PIM
17%
9 of 54 labels negative · 7 of 6 models · 2 hard negative
“Akeneo PIM: Users have encountered data management issues, including navigation challenges and cumbersome asset handling.” Llama 4 Maverick, negative prompt
Pimberly
30%
6 of 20 labels negative · 6 of 6 models · 2 hard negative
“Some PIM systems to be cautious about or avoid include: 1. Pimberly: Users have reported a steep learning curve, slow performance” Llama 4 Maverick, negative prompt
Inriver PIM
18%
7 of 38 labels negative · 6 of 6 models
“Enterprise-grade PIMs (such as Salsify, inriver, or Akeneo Enterprise) can easily cost tens of thousands of dollars a year.” Gemini 3.5 Flash, budget prompt
Pimcore
14%
6 of 43 labels negative · 5 of 6 models
“If you are looking for an "out-of-the-box" software where non-technical marketers can build workflows without code on day one, **avoid Pimcore**” Gemini 3.5 Flash, negative prompt

What they cite

Citations exist only for the models that return a source list: fourteen of the six in this edition.

Sites the answers cite

76 of 84 answers in this category came back with a source list, from 14 of 6 models: citations where the model returns them, or the search results it consulted. 963 links across 166 sites, every framing counted. Ranked by the number of answers carrying the site or page.

vendor site · Inriver46 answers · 84 citations · 14 models
vendor site · Plytix46 answers · 72 citations · 14 models
vendor site · AtroPIM44 answers · 89 citations · 12 models
34 answers · 65 citations · 14 models
30 answers · 38 citations · 10 models
24 answers · 24 citations · 11 models
vendor site · Pimcore23 answers · 26 citations · 12 models
vendor site · Pimly21 answers · 21 citations · 8 models
vendor site · Akeneo20 answers · 21 citations · 9 models
20 answers · 20 citations · 11 models
vendor site · checkthat.ai18 answers · 24 citations · 9 models
16 answers · 17 citations · 7 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best product information management system”, “product information management system”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsGoogle ads, last 30 daysBest Google position
Plytix plytix.com
Plytix 34%, Plytix Cloud PIM & DAM 2%
36%133720126,008135
Akeneo PIM akeneo.com
Akeneo PIM 25%, Akeneo Community Edition 2%, Akeneo Product Cloud 2%, Akeneo PIM Community Edition 0%
28%1594801533,435135
Sales Layer saleslayer.com23%80170514,78517
Sales Layer PIM4%300
Pimcore pimcore.com
Pimcore 2%, Pimcore Community Edition 0%
2%137880224,82502
Inriver PIM inriver.com2%10821045,12013
AtroPIM atropim.com2%19
PIMinto piminto.com2%11
PIMworks2%
Salsify salsify.com0%9018,10081770,138149

Google's top ten for the two searches hold 12 sites; 4 of them are among the sites the models cited here (akeneo.com, learn.g2.com, pimcore.com, plytix.com). The first result for “best product information management system” is gartner.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
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ModelDirect“What is the best product information management system for a mid-market B2B company?”Paraphrase“Which PIM for product catalog data would you recommend to a mid-sized B2B company?”Comparative“What are the top product information management systems and how do they differ?”Budget-constrained“What is the best product information management system for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a product information management system. What should we look at?”Negative“Which product information management systems should I avoid or be cautious about?”
Claude Opus 5no first choiceno first choiceno first choiceno first choiceno first choicenothing named
Claude Opus 4.8no first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-6 Astrano first choiceno first choiceno first choiceno first choiceno first choicenothing named
GPT-5.6 Solno first choiceno first choiceno first choiceno first choiceno first choicenothing named
Gemini 3.1 Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Perplexity Sonar Prono first choiceno first choiceno first choiceno first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency. Full answer text is in the free responses file. Download the record
Zero rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

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Category-scoped readings
Akeneo read as Akeneo PIM
Akeneo Enterprise read as Akeneo PIM
Akeneo enterprise read as Akeneo PIM
InRiver read as Inriver PIM
Informatica read as Informatica Product 360
Inriver read as Inriver PIM
SAP read as SAP Master Data Governance
Stibo Systems read as Stibo Systems STEP
Stibo Systems (STEP) read as Stibo Systems STEP
inRiver read as Inriver PIM
inriver read as Inriver PIM
Unresolved, counted raw
ATAMYA
Adobe Commerce's built-in features
Apollon
Catsy DAM & PIM
Comosoft (LAGO)
Ergonode PIM
Excel-based workflows
Odoo PIM
Oracle
Oracle MDM
RepairLink
SAP Commerce Cloud Product Content Management
Salesforce
Shopify's native catalog management
Syniti
Winshuttle
mediaSolution3
Discontinued, still offered
No shut-down product was recommended here.
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